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News / Media Releases / 13th Aug 2024

Total TV advertising market records $3.3 billion in ad revenue for FY24

...advertising revenue figures for the six and 12 months to 30 June 2024. The Total TV advertising market, which includes metropolitan free-to-air, regional free-to-air and Broadcaster Video on Demand (BVOD)...

News / Articles of Interest / 20th Mar 2024

OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders

By Sofia Geraghty, B&T Published Mediaweek The finalists for the Media Planner/Buyer Award at B&T’s 30 Under 30 extravaganza gathered in Sydney last week to hear insights, inspiration and personal...

News / Articles of Interest / 28th Feb 2024

Does investing in OOH at the expense of TV make campaigns less effective?

...the effectiveness of your campaigns. Cathy O’Connor’s comments that out-of-home revenue is set to grow at the expense of TV should send shivers up the spines of marketers (and their...

News / Articles of Interest / 22nd Feb 2024

This year, building trust means building profit

...institutions they thought would help them make ends meet. But research shows trust builds profit. Brands need to partner with organisations that help, not hinder, this challenge. Calling on 20...

Deep Dives

Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

“Godfather of effectiveness”, Peter Field, recently analysed a wide range of evidence that demonstrates TV’s continuing importance when it comes to delivering real results for brands....

News / Media Releases / 9th Feb 2024

Total TV advertising market records $3.4 billion in ad revenue for 2023

...advertising revenue figures for the six and 12 months to 31 December 2023. The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air and Broadcaster Video on Demand (BVOD)...

Deep Dives

Discover Les Binet’s secrets to safeguarding brand success

In these short videos, Les Binet outlines the importance of understanding the growth prospects for your company, and your brand, through challenging economic times.

News / Articles of Interest / 31st Jan 2024

Australian stories help to forge a lasting connection with TV audiences in 2024

Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to...

Deep Dives

What’s in store for ’24?

Everything you need to know about the year ahead for Aussie TV.

News / Articles of Interest / 10th Nov 2023

Perspective: The year TV brought Australians together

By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a...

Facts & Stats

Make Total TV first on & last off every media plan

While plenty of channels can reach large numbers of the Australian population, few can do it as quickly and simultaneously as TV. With engaged, attentive viewers, TV continues to do...

News / Articles of Interest / 13th Oct 2023

If 20+ million viewers is a ‘problem’, I’ll take it

By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to...

News / Media Releases / 14th Aug 2023

TV advertising market records $3.6 billion for 12months to June 2023

...advertising revenue was $1.6 billion, a decrease of 11.8 per cent when compared to the same period ending 30 June 2022. Total revenue for the metropolitan free-to-air networks was $1.1...

Facts & Stats

Total TV Reach

A full picture of TV’s growing audience across screens....

Facts & Stats / The Benchmark Series

The Brand Engine: Optimise your media spend & power better brand outcomes

Marketers are always looking to increase effectiveness and efficiency of media investment, but without consistent access to econometric modelling it can be challenging to design campaigns for the best possible...

News / Articles of Interest / 8th Jun 2023

TV or YouTube: Which platform is best for short- and long-term business results?

Published AdNews Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is...

News / Articles of Interest / 7th Jun 2023

CMOs share Effie Award-winning work via ThinkTV campaign

Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark...

News / Articles of Interest / 6th Jun 2023

Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

...tap into the format and the channels. I look forward to seeing how it continues to innovate in the future in combination with other channels.” Read the full article here...

Facts & Stats

BVOD consumption

Australia’s fastest-growing media channel continues to accelerate.

Facts & Stats / The Effie Awards

Attention & Effectiveness: To ESOV & Beyond Part II

Find out how you can supercharge attention for your marketing campaigns.

News / Articles of Interest / 31st May 2023

Why the industry needs to move from ‘truthiness’ to truth

...media think pieces to broadsheet interviews media companies and industry groups – us included – strive to present their channels and organisations in the best possible light. On any given...

News / Articles of Interest / 25th May 2023

The enduring power of ‘Did Somebody Say Menulog’

By Ruby Derrick Published AdNews Sixteen-year-old Australian-founded company Menulog is celebrating its fifth year and iteration of the Did Somebody Say campaign. The campaign is showing no signs of leaving...

News / Articles of Interest / 18th May 2023

CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans

...turn to TV? Suncorp EGM of Brand and Marketing Mim Haysom doesn’t mince her words when she says: “TV works for us in terms of helping to deliver our business...

Events / SYD / 4th May 2023

RE VISION: Watch the sessions now on demand

On Thursday 4 May 2023, RE VISION took over Sydney’s Carriageworks for an inspiring afternoon that presented some of the best minds who are leading change across marketing, media, programming...

Case Studies / Finance & Insurance

Suncorp’s One House to Save Many

An award-winning campaign to spark a national conversation.

Deep Dives

Discover the stories behind effective TV campaigns

Australian Effie Award winners are a celebration of great campaigns that deliver real business results.

Case Studies / Food & Beverages

Aldi’s quest to prove you can’t overcook Christmas

The power of TV in delivering impact across the funnel.

News / Articles of Interest / 5th May 2023

ThinkTV’s RE VISION shows that the future is bright for Australian television

...creating those moments that bring us all together, reflecting and forming our national identity.” Winner of Australian Idol 2023, Royston Noell, took to the stage to blow the audience away...

News / Articles of Interest / 1st May 2023

Everything you need to know: OzTAM launches VOZ viewing data

...accustomed to the VOZ data and be ready to transact on VOZ. The goal is for VOZ to become trading currency in calendar year 2024. Read the full article here...

News / Articles of Interest / 27th Apr 2023

ThinkTV presents Australian Idol’s Royston Noell

...top 50, 24-year-old Royston Noell – a proudThanakwith and Wagadagam man – went on to take out the 2023 Australian Idol Crown. Registrations are closing soon for ThinkTV’s RE VISION....

News / Articles of Interest / 20th Apr 2023

ThinkTV presents Professor Jana Bowden: A consumer psychologist’s guide to effective campaigns

...factor the often-messy decision-making process into building effective campaigns. Media has the power to drive brand growth. But before we can get growth, we need to ‘get’ the consumer. Without...

News / Articles of Interest / 17th Apr 2023

ThinkTV reveals the talent line-up set to take the stage for RE VISION

...Carriageworks on Thursday 4 May. The event seeks to create a pathway to a more positive and successful industry by bringing together the top minds in marketing, media, programming and...

Events / Conferences / 14th Sep 2022

MFA 5+ Inspiration Series March 2023

...best tackle the sustainability challenge as leaders and as an industry. The two keynote speakers both dared to build a better world. Nik Robinson and his young son decided to...

Events / SYD / 29th Mar 2023

B&T’s 30 Under 30

...the industry’s best and brightest. ThinkTV’s CEO, Kim Portrate, announced the winners for the Media Planner/Buyer category and thanks to Seven, Nine, Paramount and Foxtel Media, we were able to...

Events / SYD / 9th Mar 2023

Mumbrella Retail Marketing Summit: How to get the most from your media

On 23rd March 2023, ThinkTV joined the Mumbrella Retail Marketing Summit for an exclusive presentation of new research. The session unpacked detailed analysis from Kantar that sheds light on campaign...

News / Articles of Interest / 17th Mar 2023

AdClub: Media investment and brand impact high on the agenda

...officers gathered at AdNews AdClub to discuss the implications for optimising media mix in a session delivered in partnership with ThinkTV. The event included a keynote from Kantar director of...

Events / SYD / 9th Mar 2023

ThinkTV x AdClub: Optimising Cross Channel Interaction

On 9th March 2023, ThinkTV joined AdNews for an exclusive AdClub session held on their glorious rooftop in Surry Hills to launch new, bespoke research commissioned by ThinkTV with Kantar...

News / Articles of Interest / 14th Mar 2023

Need to trim advertising spend? Kantar research suggests what you can’t afford to cut

By James Manning Published Mediaweek ThinkTV has commissioned research from Kantar to help explain the options open to marketers if they need to trim budgets during 2023. The latest research...

News / Articles of Interest / 2nd Mar 2023

Television at a turning point: Unmade Podcast

Hosted by Tim Burrowes Published Unmade In this Unmade podcast, Tim Burrowes speaks to ThinkTV’s director of research, Steve Weaver, taking a look at new viewing habits revealed by ThinkTV’s...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and...

News / Media Releases / 6th Feb 2023

Total TV advertising market records $4.1 billion in ad revenue for 2022

...the total TV advertising revenue figures for the six and 12 months to 31 December 2022. The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and...

News / Articles of Interest / 31st Jan 2023

FAST channels grow as broadcasters respond to viewers’ changing habits

By James Manning Published Mediaweek At the recent 2023 upfronts, a key feature uniting the commercial free-to-air (FTA) platforms and Foxtel was the growth of FAST (Free Ad-supported Streaming Television)...

News / Articles of Interest / 9th Dec 2022

The importance everyday Australians place on TV

By Kim Portrate, CEO ThinkTV Published AdNews AdNews asked industry figures for their assessment of 2022 and outlook for next year. 2022 was the year buyers really came to understand...

News / Articles of Interest / 5th Dec 2022

Why attention metrics need to be viewed in the context of scale and reach

...scale and reach, warns ThinkTV’s Kim Portrate. Back in 2017 when ThinkTV commissioned Karen Nelson-Field to run the very first attention study, we hypothesised that aligning advertising with premium video...

News / Articles of Interest / 1st Dec 2022

The new challenge for marketers

...“post-Covid” behaviour of their customers. Before we get too comfortable, increased inflation and rising interest rates have created a new challenge for consumers and marketers alike. Right now, there are...

News / Articles of Interest / 29th Nov 2022

MFA’s how to buy television

Published AdNews A cohort of 41 has successfully completed the pilot run of Media Federation of Australia’s newest e-learning course, MFA How to Buy Television, gaining best-practice training for TV...

News / Articles of Interest / 28th Nov 2022

Creativity in 2023

...a full-blown recession, the advertising and marketing community is already feeling the effects. Luckily, we have a powerful tool to help us ride out the ups and downs to emerge...

Deep Dives

2023: a big year in TV

Here’s a sneak peek of the TV coming your way this year. From brand new shows to fan favourites, we’ll witness the best in innovative, engaging content.

News / Articles of Interest / 17th Nov 2022

Recapping the TV upfronts: Here is what’s coming in 2023

Published Mediaweek More ways for marketers to engage with viewers on returning hits and new programming, with enhanced viewing experiences Australia’s TV broadcasters have now wrapped their upfronts for another...

News / Articles of Interest / 8th Nov 2022

Advertisers beware: don’t look a workhorse in the mouth

...cheaper options. As economic headwinds continue to blow toward 2023, advertisers are looking for evidence to show CEOs and boards why they should resist the urge to focus only on...

Events / SYD / 21st Oct 2022

Mediaweek 100

...the Mediaweek 100. James Manning joined the stage to present trophies to the top 10 most powerful people in the industry: Melanie Silva, Ciaran Davis, Patrick Delany, Grant Blackley, Beverley...

News / Articles of Interest / 20th Oct 2022

There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts, not fantasy

By Kim Portrate, CEO ThinkTV Published mi-3.com.au Audiences are undoubtedly fragmenting but recent claims that TikTok is swallowing up to a third of video viewing might be a little wide...

Events / Conferences / 14th Sep 2022

MFA 5+ Inspiration Series September 2022

...Q&A to unpack the learnings and encourage the MFA 5+ community in taking action to recognise their own biases. ThinkTV is proud to partner with the MFA on their 5+...

Events / ThinkTank / MEL / 8th Sep 2022

ThinkTank: The changing behaviour of Australian audiences

...was a keynote by Lisa Ronson, Chief Marketing Officer Coles Group, who provided first-hand insights on the pandemic’s impact on consumer behaviour, emerging trends and the opportunities for advertisers to...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains VOZ-enabled insights, and offers a detailed snapshot of...

News / Articles of Interest / 31st Aug 2022

Crying ‘my attention is bigger than yours’ won’t convert audiences into customers

...trumped by the attention of 10,000. The opportunity for target audiences to see your ads also needs to be taken into account. People can spend hours on a platform but...

News / Articles of Interest / 29th Aug 2022

The top 10 reasons why Total TV is better than YouTube

...of linear broadcast and Broadcaster Video on Demand (BVOD) – has the jump on its competitors for a host of reasons. To save time when wondering where to invest in...

News / Articles of Interest / 16th Aug 2022

Why a mobile-first approach to video can slow your growth

Published mediaweek.com.au As part of a continuing examination of advertising effectiveness, ThinkTV has new research findings that explore the hot topic of audience attention. ThinkTV sought to interrogate video platforms...

Facts & Stats

Grab your audience by the eyeballs: The attention habits of consumers

Just because your audience is scrolling social media or watching a pre-roll for 6 sec, doesn’t mean they are actually taking in your brand.

News / Media Releases / 8th Aug 2022

Total TV advertising market records $4.3 billion for 12 months to June 2022

...total TV advertising revenue figures for the six and 12 months to 30 June 2022. The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster...

Events / Conferences / MEL / 14th Jul 2022

MFA 5+ Inspiration Series

...and the ultimate benefit for individuals in both their personal careers and the work they do for their clients. Julie drew on her career experience and continued passion for her...

News / Articles of Interest / 20th Jun 2022

It’s time to make your new financial year media resolutions

By Kim Portrate, CEO ThinkTV Published mumbrella.com.au With FY23 upon us, now is the perfect time to do a little media health check and put some new healthy habits in...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot...

News / Articles of Interest / 7th Apr 2022

VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

Published mediaweek.com.au Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry. “VOZ has proven...

News / Media Releases / 23rd Mar 2022

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

...The robust, real-life, free tool, available here democratises the data marketers need for designing campaigns. Built with Australian marketers and their agency partners in mind, the Media Engine shows how...

Events / Leaders Dinner / SYD / 22nd Mar 2022

Future Focused

...of TV + BVOD and provided a special preview of the Media Engine developed in partnership with GroupM and Gain Theory. An Australian-first, the free and easy-to-use planning aid powers...

Deep Dives / Publications

365 days of falling in love with TV

There’s been a whole lot of love for TV in 2021....

Case Studies / FMCG

How MasterChef sent Coles purple cauliflower into the stratosphere

Season 13 of MasterChef saw contestants open their mystery boxes to find the unsung hero of the vegetable patch. ...

Case Studies / Food & Beverages

NRL heavy hitters help DoorDash punch well above its weight

How a premium sports partnership drove brand awareness and conversion for DoorDash.

Case Studies / Food & Beverages

Hungry Survivors drive web traffic for KFC

To drive downloads of its new app, the QSR turned to the hungriest people on television.

Case Studies / Government

Every stat tells a story

A bespoke campaign of mini documentaries delivered across multiple platforms drove positive perceptions towards the Census, resulting in enhanced participation.

Case Studies / Food & Beverages

Putting Australia back into a great Australian brew

Together, the Summer of Cricket and Bundaberg dominated the Aussie summer....

News / Articles of Interest / 28th Feb 2022

Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming

...which lacks the competitive tension of the three major broadcasters keeping VOZ unbiased. There are seams of gold, too. Five of the top 15 BVOD programs last year were on...

News / Media Releases / 7th Feb 2022

Total TV advertising market records $4.1 billion in ad revenue for 2021

...total TV advertising revenue figures for the six and 12 months to 31 December 2021. The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster...

News / Articles of Interest / 24th Jan 2022

Why travel brands should continue to advertise through Omicron

...newest variant and staff forced to isolate kneecapping travel, tourism & hospitality providers alike. Travel marketers could be forgiven for pressing pause on their advertising to ride out the latest...

Deep Dives / Travel

Travel: Now is the time to advertise on TV

As travel opens up within Australia and around the world, the tourism industry has a chance to capitalise on pent-up demand and a return to healthy revenue levels.

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed...

Case Studies / Retail

Specsavers meets Married at First Sight

Specsavers combined elements of Nine’s Married at First Sight with its own famous ‘Should have gone to Specsavers’ TVC format to develop an engaging and appealing integrated campaign.

Case Studies / Retail

Australian Open coverage from every angle

Samsung utilised Nine’s Australian Open (AO) coverage to showcase the new Galaxy S21 and its features by aligning Samsung with epic moments in play and bringing the viewer closer to...

Facts & Stats / The Payback Series

Media Engine: Power up the revenue returns of your next campaign

...and an annual media spend of $450 million. By entering simple brand, category & campaign parameters, the engine provides media splits that will generate the most ROI for your business....

News / Articles of Interest / 8th Dec 2021

ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)

...brand grow, you need to reach lots of different people with your advertising. But that’s about where the common ground ends when reviewing the social network’s recent Fast Forward series....

Deep Dives

Tomorrow’s TV, created today: World TV Day

What’s in store for the television platform in the future? To celebrate World TV Day on 21 November, leaders from around the globe came together to provide their perspective.

News / Articles of Interest / 18th Oct 2021

OzTAM CEO on VOZ market reception and what’s next

By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we...

Deep Dives

Business Drivers

How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?

News / Media Releases / 27th Sep 2021

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

...Tony Hale said there is great momentum for vaccination but more needs to be done as part of a concerted push to boost double vaccination rates to the levels and...

News / Articles of Interest / 20th Sep 2021

New OzTAM data reveals how people at home split their video viewing

By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching...

News / Articles of Interest / 6th Sep 2021

When is an audience not an audience? What marketers need to know when allocating video ad dollars

By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel...

News / Articles of Interest / 1st Sep 2021

VOZ data reveals Total TV audience of 20m weekly

...measurement brings together deduplicated national viewing on TV sets and connected devices (connected TVs, desktop/laptop computers, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for Australia’s television industry....

News / Media Releases / 16th Aug 2021

Total TV market records $3.8 billion in ad revenue for FY 2020-21

...for the six and 12 months to 30 June 2021. The total TV market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) and excludes...

News / Articles of Interest / 10th Aug 2021

WFH Diaries: Kim Portrate

...days. This time, with lockdown running again, AdNews asked for a run down on how people like to start their day working from home. Some dress to impress, others slip...

Events / Conferences / 27th Jul 2021

Media Optimisation: The difference between efficient and effective ROI

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV...

News / Articles of Interest / 19th Jul 2021

Media spend research reveals the difference between efficient and effective ROI

...itself, as opposed to focusing more on the sales growth of a business.” The latest findings offer media investment insights for advertisers planning a media spend starting at $500,000 through...

Facts & Stats / The Payback Series

Research reveals the difference between efficient and effective ROI

The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI)....

News / Media Releases / 19th Jul 2021

Research reveals the difference between efficient and effective ROI

...drive markedly different levels of demand For example, where campaigns allocate, on average, around 18 per cent of spend to out-of-home, this spend accounts for less than 16 per cent...

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules: To ESOV and Beyond

A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.

News / Articles of Interest / 13th Jul 2021

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

...the precipice of an under 40s boom, but the occasional outing to the movies will never compare to the daily engagement TV commands, Kim Portrate explains. View the full article...

Case Studies / FMCG

Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain

To excite Australians about their brand message and provide exposure for their Brand Ambassadors, Kellogg’s Nutrigrain needed to integrate into a premium programming format.

Case Studies / FMCG

LEGO® Masters builds brand awareness for Wonder White

Wonder White wanted to build their perception as a brand that is ‘fresh’, ‘nutritious’ and ‘quality’, and to grow uplift in their campaign messaging that Wonder White ‘helps support active...

Case Studies / Auto

The Australian Open drives results for leading auto company KIA

Utilising Australian Open assets, KIA wanted to bring their new small SUV SELTOS and ‘It’ll move you’ campaign to life and to generate awareness, desire and consideration for the leading...

Case Studies / Food & Beverages

The summer of tennis delivers Uber Eats smash hit business results

Food delivery service, Uber Eats, partnered with the Australian Open, to promote their “Tonight I’ll be Eating” campaign....

News / Articles of Interest / 28th Jun 2021

The ‘she-cession’ and adland

...means imminent and irreversible business failure, to technology companies that say it’s a pathway to happier, more productive people. Interestingly, many ignore the nuts-and-bolts problems that come with one or...

News / Articles of Interest / 17th Jun 2021

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

Published advertisingweek.com ThinkTV CEO Kim Portrate talks to Advertising Week about her all-time favourite ads. What is your all-time favourite ad (or ad campaign) and why? You can’t go past...

Facts & Stats / Fast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and...

News / Articles of Interest / 2nd Jun 2021

Maximising the post-pandemic opportunity for FMCG brands

...delivers the strongest returns for larger budgets, as it continues to yield incremental sales growth as spend increases. View the full article or Download ThinkTV’s special report for FMCG marketers...

News / Articles of Interest / 24th May 2021

To grow supermarket sales for FMCG you need to ThinkTV

...so much. “There are a couple of different reasons for that,” ThinkTV chief executive Kim Portrate told Mediaweek. View the full article or Download ThinkTV’s special report for FMCG marketers...

Deep Dives

Meaty marketing insights to make your next campaign sizzle

Meat and Livestock Australia’s Nathan Low on the underlying disciplines of marketing and inheriting that iconic lamb campaign.

Case Studies / Finance & Insurance

TV helps Nimble to pivot and reposition its brand

Nimble, the pioneer of 60-minute finance and one of Australia’s largest providers of small to medium-size loans, is a brand in transition....

Case Studies / Finance & Insurance

How Lendi used TV to spread the message, fast

...innovative digital mortgage broker Lendi had a three-pronged mission: help people to understand what the business does, build brand awareness and establish trust to get them to use the service....

Deep Dives / Retail

At the checkout: FMCG brands in 2021

Sales are up but ad spend is down. Are FMCG brands leaving themselves vulnerable in the wake of COVID?

News / Articles of Interest / 7th Apr 2021

How TV is helping the finance sector grow in 2021

...more businesses will be turning to financial service companies to continue their recovery where investment funds are required. But not just business, many Australians will need to revisit their financial...

Events / ThinkTank / 30th Mar 2021

On the money: winning share in the competitive finance market

Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change...

Deep Dives / Finance

Maximise return in the long and short-term

As Australia emerges from the pandemic, the need to advertise is paramount. But when, where, what and, most importantly, how can you be certain your investment will work?...

Deep Dives / Finance

On the money: winning share in the competitive finance market

Discover the changing marketing & media rules for finance marketers in 2021, amid ongoing changing consumer behaviour....

News / Articles of Interest / 24th Mar 2021

Introducing Jumpstart: a new mentored pathway to the Effie Awards

Published Advertising Council Australia Advertising Council Australia has introduced Jumpstart: a new mentored pathway to the Effie Awards. Jumpstart is a brand new category in the 2021 Effie Awards designed...

News / Articles of Interest / 11th Mar 2021

New research reveals the real value of TV

Published CMO.com.au Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some...

Facts & Stats / The Payback Series

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames....

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2020

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.

News / Articles of Interest / 25th Feb 2021

Entries open for 2021 Australian Effie Awards

...categories have been adjusted to accommodate the challenges that were confronted. Click here for more information including how to enter ThinkTV is a proud supporter of the Australian Effie Awards....

News / Articles of Interest / 25th Feb 2021

Payback report looks to understand TV’s short-term impact on sales

By Nadia Cameron Published CMO.com.au TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research...

Events / Conferences / SYD / 25th Feb 2021

The Future of TV Advertising Sydney

On 25 February 2021, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from...

News / Media Releases / 25th Feb 2021

TV generates business demand in the short and long-term

...the top driver of search TV is fundamental to the sales demand derived from search with total TV contributing 18% towards the sales impact. In comparison, digital channels contributed 11%...

News / Media Releases / 8th Feb 2021

TV advertising outperforms market recording growth in first half of FY21

...in recent memory, for the first half of FY21, the total TV market – which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) – recorded...

News / Articles of Interest / 23rd Nov 2020

Over TV? Not by a long shot

...stay close to home for entertainment. TV has been there for Australians throughout 2020 and will continue to be a source of information and escape right through summer and for...

Events / ThinkTank / 20th Nov 2020

ThinkTank

...both. What is the best way to achieve growth in the short and long term in today’s complex landscape? Which media channels should you allocate spend to? How do you...

Facts & Stats / The Effie Awards

Not all video is created equal

Why Australia’s most effective campaigns choose TV

Case Studies / Retail

Koala gifts airtime to Aussie businesses doing it tough during the pandemic

TV helped Koala to build its brand and give back during a challenging time for many Australian businesses.

Case Studies / Retail

How TV helped drive a ‘seismic’ shift for Accent

Deep Dives / Retail

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront

News / Articles of Interest / 29th Sep 2020

Accent Group CEO: How we’ve made it through Covid

By Daniel Agostinelli, CEO Accent Group Published insideretail.com.au According to Accent Group CEO Daniel Agostinelli, the footwear business is on track to emerge from the pandemic stronger than ever. Agostinelli...

Events / ThinkTank / 25th Sep 2020

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp...

Deep Dives / Retail

COVID, Christmas and the e-comm phenom

Why TV is the new retail shopfront and how to put it to work for your business.

News / Articles of Interest / 8th Sep 2020

TV sits centre stage in Australian’s hearts and homes

...new CV-19 normal. Australians are learning to live with unpredictability, which means we’re looking for as much certainty (as we can get) right now. It’s why we gravitate to familiar...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2020

Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half...

Facts & Stats / The Benchmark Series

Not all reach is equal: TV commands more attention than social video

News / Articles of Interest / 18th Aug 2020

Attention matters in advertising, and part of the answer lies in screen real estate

...advertising, attention matters. For ads to be effective, two things need to happen: people need to see them and they need to pay attention to them. Click here for more...

Pages

ThinkTank: What Australia’s most effective campaigns tell us about building brands and driving business growth

News / Media Releases / 5th Aug 2020

Total TV market records $3.4 billion in ad revenue for FY 2019-20

...revenues were $1.49 billion, a decrease of 22.1% when compared to the same period ending June 2019. The total revenue for the metropolitan free-to-air networks was $1.01 billion for the...

News / Articles of Interest / 21st Jul 2020

MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

By Brittney Rigby Published mumbrella.com.au The Media Federation of Australia (MFA) has launched a new, 10-week course to address the “rapidly changing nature of TV advertising” and “upcoming changes in...

Deep Dives / Effectiveness

In uncertain times be TV certain

...uncertainty. Bushfires, a pandemic, and then a recession. As marketers we do the best we can with the information we have available, making choices to deliver growth for our brands....

Case Studies / Finance & Insurance

How CV-19 provided an unexpected brand building opportunity for St. George

With a brand campaign scheduled to launch during the pandemic, St.George debated whether to change tack. Instead the bank opted to lean into its strengths and live up to its...

Case Studies / Finance & Insurance

How Youi used CV-19 to reinforce brand loyalty

Another brand that has felt the impact of CV-19 is Youi. Rather than viewing the fact people were using their cars less during the pandemic, Youi saw an opportunity....

News / Articles of Interest / 16th Jun 2020

Mi3 podcast: premium content audiences at all time high

Published mi3.com.au The audiences of Australian TV, news media and premium digital platforms have never been stronger with viewership and subscriptions up and a new baseline of engagement established off...

Pages

A guide to the key media metrics to maximise campaign effectiveness

Case Studies

Toyota celebrates the Aussie ‘Spirit’

Prior to the CV19, Toyota had brand activity scheduled and the decision was made to use allocated spend to convey messages of support.

Case Studies / Government

COVIDSafe: How the Australian government used TV to influence behaviour change

One way for brands to help reinforce customer loyalty is to partner with media channels that have the proven ability to drive behaviour change. Research shows TV is an ideal...

News / Articles of Interest / 1st Jun 2020

How can you influence consumer behaviour in a post-COVID world?

...there if they managed to hang on to consumers? ThinkTV’s CEO Kim Portrate has some suggestions to reinforce brand loyalty as the recovery kicks into gear. Click here for more...

News / Media Releases / 1st Jun 2020

TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

...health and safety, Australians know where to turn. With professionally produced and curated news and entertainment content, television continues to be held in high regard. This is tremendously important for...

News / Articles of Interest / 27th May 2020

It’s all about content as networks prep H2 2020

Published mediaweek.com.au ThinkTV’s Kim Portrate tells Mediaweek that Australia’s TV broadcasters are just getting started with hundreds of hours of content yet to come in 2020 Click here for more...

Deep Dives

Advertising out of CV-19

As people start to slowly emerge from lockdown taking tentative steps towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or...

Case Studies / Food & Beverages

Domino’s pivots messaging & builds brand

While some brands chose to maintain existing creative during CV-19, Domino’s decided to respond to the crisis to meet requirements for social distancing.

News / Marketing during a crisis / 18th May 2020

Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here...

News / Marketing during a crisis / 18th May 2020

Lockdown paint advertising campaign is truly an inspiration

By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au...

News / Marketing during a crisis / 13th May 2020

Marketers: What next? It’s a global question

...opportunity, brands need to aim for a greater share of voice which doesn’t necessarily mean spending more When it comes to how to advertise, the IPA suggests empathetic, humane creative...

News / Marketing during a crisis / 4th May 2020

Marketers urged to keep up brand messaging during Covid-19

...told CMO “an analysis of advertising spend during past recessions shows brands that continue to advertise when their competitors go dark see increased market share”. By Rosalyn Page Published cmo.com.au...

Deep Dives

Competitive advantages of maintaining ad investment during CV-19

Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share compared to those who reduce or stop advertising.

News / Media Releases / 4th May 2020

Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark,...

Case Studies / Retail

How BCF pivoted to meet the new normal

BCF was all set for a bumper Easter with a campaign centred around getting Aussies to visit holiday towns that were devastated earlier in the year by bushfires. But in...

News / Marketing during a crisis / 2nd May 2020

What happens if I stop advertising during CV-19?

Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long...

Deep Dives

What happens if I stop advertising during CV-19?

...CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long term implications for your brand....

News / Marketing during a crisis / 24th Apr 2020

Fortune favours the brave: The spoils will go to the brands having a go

...yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out on top. By Kim Portrate Published mumbrella.com.au...

News / Marketing during a crisis / 13th Apr 2020

Maintaining share of voice is key in recessions

According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com...

News / Marketing during a crisis / 9th Apr 2020

Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

...leadership and earn trust by maintaining their presence, staying in touch and showing a commitment to normality. And new research by IPSOS supports this approach. By Kathy Benson Published mumbrella.com.au...

News / Marketing during a crisis / 6th Apr 2020

Brands advertising during CV-19: Bird’s Eye

...coronavirus pandemic. Bird’s Eye UK and Ireland marketing director Sarah Koppens told Marketing Week: “Going dark did not feel like the right thing to do.” By Charlotte Rogers Published marketingweek.com...

News / Marketing during a crisis / 6th Apr 2020

If you’re in marketing, now is a time to spend, not bend

...during and after a recession. And what this study tells us is now is the time to increase advertising spend. That’s right – increase it. By Mark Ritson Published theaustralian.com.au...

News / Marketing during a crisis / 3rd Apr 2020

The history of advertising in a recession

History provides plenty of examples of brands that have successfully navigated recessions. Case in point, during the 1991 recession, in the US, McDonald’s dropped its advertising budget. Pizza Hut and...

News / Marketing during a crisis / 2nd Apr 2020

Planning for the spring back

Start preparing now for the Rocking ‘20s – life after CV-19 – by making marketing what it should be and was before we slipped into treating media as an expense...

News / Marketing during a crisis / 1st Apr 2020

Advertising through a recession

...focusing on short-term price promotions during a recession are strategies that will be counterproductive as they erode brand equity measures, stifle growth, and put brands at competitive disadvantage. Published ebiquity.com...

News / Marketing during a crisis / 1st Apr 2020

Nielsen: How marketers should be dealing with the coronavirus

Consumers homebound by the pandemic are having an immediate impact on brands, according to analysis by Nielsen with global research highlighting how pulling back on advertising spend will cut expenses...

News / Marketing during a crisis / 31st Mar 2020

Navigating TV advertising during and after coronavirus

TV advertising will have a critical role to play in the coming months and advertisers will need to look at existing creative to ensure it speaks to current sensitivities. Short-...

News / Marketing during a crisis / 31st Mar 2020

Brands should take opportunity ‘to shine’

According to GfK’s client strategy director Joe Staton, this is the time for known brands to come into their own as consumers look for certainty and reassurance. By Ellen Hammett...

News / Marketing during a crisis / 30th Mar 2020

Crisis a ‘time to build brands’

Industry executives are urging brands to connect with home-bound consumers, who are ferociously consuming media, and to start planning now for the recovery. By Lilly Vitorovich Published theaustralian.com.au...

News / Marketing during a crisis / 30th Mar 2020

COVID-19: How the media is driving behaviour change

Behavioural science has important lessons for how media is used during the ongoing pandemic and brands can benefit from these learnings. By Michaela Jefferson Published mediatel.co.uk...

News / Marketing during a crisis / 30th Mar 2020

Australia’s TV broadcasters respond to COVID-19

...to slow the spread of the virus and band together in moments of crisis. Seven #together | Nine #slowthespread | Network 10 #InThisTogether | Foxtel We’re All In This Together...

News / Marketing during a crisis / 30th Mar 2020

Brands must desist from freezing advertising plans: Kantar

...estimates a six-month absence from TV will result in a 39% reduction in total brand communication awareness, potentially delaying recovery in the post-pandemic world. By Rahul Sachitanand | Published campaignlive.co.uk...

News / Marketing during a crisis / 30th Mar 2020

Defending your marketing budget in times of COVID-19

...impact on the bottom line, it will be detrimental for the longer term. So how can you explain the importance of continued advertising spend? By Phil Zohrab | Published mi-3.com.au...

News / Marketing during a crisis / 27th Mar 2020

Kantar research finds national media channels are the most trusted information source

Kantar’s latest study, ‘Covid-19 Barometer,’ examines how the pandemic is influencing consumer attitudes, behavior, and expectations, along with how advertisers should respond to stay relevant in these times. By Nathan...

News / Marketing during a crisis / 27th Mar 2020

Step up and focus on the silver lining

Research by The Lab and Nature Research confirms that people expect brands to step up, to lead by example, to be part of the collective good in such uncertain times....

News / Marketing during a crisis / 27th Mar 2020

During COVID-19, Aussies are choosing trusted brands that deliver safety and value

New research from Kantar suggests Aussies want brands to focus on affordable pricing, deals and promotions, easy availability of products and services (especially, supermarkets, banking, FMCG) and products and services...

News / Marketing during a crisis / 26th Mar 2020

How to leverage brand purpose in the grip of COVID-19

...how to use their marketing for public good and that means messaging should change to be about how they can help people through this crisis. By Mike Teasdale Published warc.com...

News / Marketing during a crisis / 26th Mar 2020

Peter Field: Going dark is no way forward

...maintain a presence through CV-19 is putting money into long-term brand building because the role of that investment is for the recovery, not for now. By Sarah Vizard Published marketingweek.com...

News / Marketing during a crisis / 26th Mar 2020

Companies and leaders will be judged on how they respond to the coronavirus crisis

...national need. To help communication leaders think about getting this right, Deloitte has set out how the crisis might unfold in different waves and four things to consider in your...

News / Marketing during a crisis / 25th Mar 2020

Now is the time for brands to lean in

...brands and agencies adjust the products being marketed as well as the tone in which messages are delivered to account for this shift in behaviour. By Chris Pash Published adnews.com.au...

News / Marketing during a crisis / 25th Mar 2020

How should your brand respond to COVID-19?

Kantar research finds the long-term prognosis for many brands will be uncertain if they don’t respond correctly to the COVID-19 pandemic. By Joe Mandese Published mediapost.com...

News / Marketing during a crisis / 25th Mar 2020

How to advertise during COVID-19

By Rob Clapp Published warc.com As new media consumption habits take hold and brands grapple with whether the best approach is short-term sales activation or long-term brand building, research by...

News / Marketing during a crisis / 24th Mar 2020

The optimal media mix during COVID-19

...mumbrella.com.au Research by McCann Melbourne shows where ad dollars are working hardest during the crisis and how to optimise campaigns to accommodate social distancing and isolation. Click here for more...

News / Marketing during a crisis / 23rd Mar 2020

Consumers want reassuring brand messages during COVID-19

...are “reassuring from the brands I know and trust,” with 40% of survey respondents interested in what brands are doing in response to the pandemic. By Wayne Friedman Published mediapost.com...

News / Marketing during a crisis / 22nd Mar 2020

What marketers should do as the apocalypse hits

Businesses are facing similar challenges: how to engage with nervous customers, how to loosen spend in nervous markets, how to position solutions and the best strategies to launch products when...

News / Marketing during a crisis / 20th Mar 2020

Know your customers and empathise with their world

...their level of ad spend to make it out the other side as unscathed as possible, noting four golden rules for marketing during an economic downturn. Click here for more...

News / Marketing during a crisis / 19th Mar 2020

To spend or not to spend?

By Daren Poole Published marketingmag.com.au Learnings from the GFC suggest continued advertising spend will help brands to remain strong and recover quickly but the decision should be made on a...

News / Articles of Interest / 16th Mar 2020

ThinkTV launches interview series with Sky News

Published mumbrella.com.au Think TV has partnered with Sky News on an interview series which will showcase Australian CMOs and CFOs. Click here for more...

News / Marketing during a crisis / 16th Mar 2020

Staying Put

...to a 60% increase in the amount of content we watch. From hurricanes to snowstorms and everything in between, large scale events drive increased TV viewership. Click here for more...

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

...ThinkTV, presented a superb networking opportunity and an essential conversation with industry peers. If you would like to stay up to date with the latest news & events, contact ThinkTV....

Deep Dives / Travel

Travel: Destination Effectiveness

Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards greater innovation. Today’s customers demand ever more personalised, efficient and frictionless services. And, with...

Events / ThinkTank / ADL / 5th Mar 2020

ThinkTank Adelaide: Brand growth and the future of TV

...of the latest news on VOZ, click here. The audience was treated to special guest, Christian Kurz, ViacomCBS Senior Vice President of Global Consumer Insights, who presented new research that...

Facts & Stats / Global

Today’s TV

As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding...

News / Marketing during a crisis / 4th Mar 2020

COVID-19: Three scenarios for the impact on media planning

Brands and agencies should be preparing strategies for three potential outcomes driven by COVID-19. By James McDonald | Published warc.com...

News / Articles of Interest / 27th Feb 2020

How the complexity and duration of an advertising campaign influences effectiveness

...the Communciations Council. Marketing consultant Rob Brittain has used the Effies database in Australia to dig out more insights into why some campaigns work better than others. By Chris Pash...

News / Articles of Interest / 24th Feb 2020

Australia’s media owners in an alliance to show advertisers that premium content works

By Chris Pash Published adnews.com.au Australia’s biggest commercial media companies across television, radio, print and digital, have banded together to convince advertisers that premium content is the superior way to...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: July to Dec 2019

Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.

News / Media Releases / 5th Feb 2020

Total TV market records $1.95 billion in advertising revenue for first half of FY2020

...months to December 31, 2019. Amidst overall challenging market conditions, for the first half of FY2020, the total TV market – which includes metropolitan free-to-air, regional free-to-air, subscription TV and...

News / Media Releases / 2nd Dec 2019

Australian broadcasters announce technology provider for demand-side buying platform

...partners. The collaboration of broadcasters to select the technology to allow for a single platform to purchase TV speaks to the power of the TV business. The incredible impact of...

News / Articles of Interest / 29th Nov 2019

How to avoid getting lost in a sea of mediocrity

...on cost-effective reach – which channels can I use to deliver my strongest assets (video) to as many people as possible (reach), as cost-effectively as possible? Click here for more...

News / 23rd Nov 2019

Discover the secret to campaign effectiveness

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules

A look at the new Australian Effies database.

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

...to simplify your marketing efforts. For a copy of the findings, click here. The session included a practical guide from GrowthOps Chief Strategy Officer, Pieter-Paul von Weiler, to simplify the...

Deep Dives / Upfronts

Snapshot of the Upfronts

Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take...

News / Articles of Interest / 28th Oct 2019

Only the unreasonably ambitious will drive growth

...pressure to deliver dividends to shareholders be exceptional? The best way is to think about your options, choose where to focus and become exceptional at it. Click here for more...

News / Articles of Interest / 22nd Oct 2019

Stop paying for ineffective reach – not all connection is created equal

Published marketingmag.com.au What’s the point of reaching millions if your message remains unseen, unremembered and the audience is left feeling less than compelled? ThinkTV’s Rowena Newman explains how to ensure...

FAQs

What is advanced advertising?

FAQs

What is first party data?

FAQs

What is cost per completed view (CPCV)?

FAQs

What is cost per completed view?

FAQs

What is completion rate?

FAQs

What is user generated content (UGC)?

FAQs

What is short form video?

FAQs

What is a set-top box?

FAQs

What is a newsfeed?

Events / MEL / 16th May 2019

ThinkTV & AANA present Not All Reach is Equal

...their reach into online video. Professor Karen Nelson-Field, outlined the latest findings from her Benchmark Series study; an investigation into unique reach and buyer composition in cross platform ad planning....

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2018 and BVOD Edition

Is that a Connected TV in your pocket? ThinkTV’s Bi-Annual Fact Pack provides a deep dive into Broadcaster Video On Demand (BVOD) so you can talk like a boss about...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: 2017 Annual

ThinkTV’s Annual Fact Pack provides comprehensive data and insights into Australian TV covering full year 2017.

Facts & Stats / Global

The Anatomy of Effectiveness

The WARC whitepaper The Anatomy of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term...

Deep Dives / Finance

Banking on Change

Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks....

Facts & Stats / The Payback Series

Payback Australia: Full Report

...found that TV is the most efficient media channel when indexed across key participants from four of the economy’s biggest sectors: Fast Moving Consumer Goods (FMCG), Automotive, Finance and E-Commerce....

Facts & Stats / Finance

The Future Series: Future of Banking

...firms look first to rebuild customer confidence, there’s little point using a media channel that brings its own trust issues. TV is Australia’s most trusted advertising medium. And that’s just...

Facts & Stats / The Payback Series

Maximising Payback

Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.

Facts & Stats

AdNation

Ever wondered what average Aussies and adlanders think about TV advertising? ThinkTV did. So we commissioned independent marketing academic Professor Karen Nelson-Field to find out.

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2019

Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.

Facts & Stats / The Payback Series

Payback Australia: FMCG

TV creates the best return on investment for FMCG brands in Australia easily beating online video, online display, radio, press and outdoor advertising....

Facts & Stats / The Payback Series

Payback Australia: Auto

The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands....

Facts & Stats / Fast Facts

Australians spend 51 hours and 14 minutes a month watching TV

While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 51 hours per month watching broadcast TV....

Facts & Stats / Fast Facts

Advertising on TV + BVOD has twice the sales impact of TV + Social Video

Phase 5 of the Benchmark Series: Cross Platform Effects shows that TV’s superior attention, coverage and viewability, regardless of screen, makes TV + BVOD the most effective cross platform combination.

Deep Dives / Retail

The $55 billion Christmas spend-a-palooza

The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.

Deep Dives / Clickety Boom

Clickety Boom! Why digital brands love TV advertising

...search advertising, ThinkTV found an ideal candidate in hipages; a business that had allocated a large portion of marketing spend to search and that was grappling with low brand awareness....

Facts & Stats / The Benchmark Series

The Benchmark Series: Overview

Five tranches of the Benchmark research have now been conducted and before you sit down to nut out your media spend, here’s what you need to know.

Deep Dives / Publications

The Itty Bitty Book of TV Gobbledygook

In our ever-changing world it’s easy to feel a bit overloaded with new terms and jargon. It sometimes feels like we’re speaking a different language. And in some ways we...

Deep Dives / Audiences

Total Grocery Shoppers

To reflect changing behaviours and Australian household characteristics, OzTAM introduced a ‘Total Grocery Shoppers’ demographic to its TV ratings database – providing a better way to reach 10 million Australian...

Deep Dives / Publications

Killer Research

ThinkTV partners with leading academics to conduct state of the art, unbiased, independent research studies that set new benchmarks in measuring the real impact of today’s advertising....

Deep Dives / Effectiveness

5 Lessons From The Godfathers of Ad Effectiveness

Five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness. ...

Deep Dives / Publications

76 million reasons to love TV

We think you’ll find 76 million reasons to love TV useful because it tackles some of the most pressing topics in advertising today: things like attention, viewability, measurability, transparency and...

FAQs

What is long form video?

Deep Dives / Publications

The revolution will be televised

...And we unearthed some really interesting new research that helps to inform us all about how to manage the ongoing video revolution in the ever-changing world in which we live....

Facts & Stats / Global

Canadian media attribution study

New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on...

Case Studies / ecommerce

How TV is driving short- and long-term results for hipages

Online marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand.

Case Studies / FMCG

Coles gets the scoop

“Josh & Nic’s Hazelnut Choc Gelato”, the limited-edition ice cream created in partnership with Seven’s MKR and Coles has changed the game for new product launches in Australia....

Case Studies / Auto

Hyundai meets its match with The Bachelor Australia

In 2017, Hyundai Motor Company Australia partnered with Network 10’s The Bachelor Australia to showcase multiple car models in their range, including the launch of the brand new Hyundai Kona....

Case Studies / Travel

HotelsCombined taps into the power of BVOD

...their key business outcomes. So the brand decided to run a test in order to determine how broadcast video on demand (BVOD) measured up against global social and video platforms....

Case Studies / Food & Beverages

Making Bundaberg Rum the unmistakably Australian spirit

To relaunch Bundaberg Rum, Diageo took the opportunity to partner with new sports channel Fox League, leveraging its obvious alignment with the NRL to forge a stronger bond with sports...

Facts & Stats / The Benchmark Series

The Benchmark Series: Viewability

As part of The Benchmark Series, ThinkTV commissioned Dr Karen Nelson-Field, a Professor of Media Innovation at The University of Adelaide, to conduct an independent, large-scale in-home study into how...

Facts & Stats / The Benchmark Series

The Benchmark Series: Video advertising on mobile

...video advertising delivered via mobile devices. While the results may surprise, the bottom line is that when it comes to brand and business growth, nothing trumps TV, on any device....

Facts & Stats / The Benchmark Series

The Benchmark Series: Memory Decay

In “Advertising Effectiveness: The Long and the Short of it”, Les Binet and Peter Field showed that advertising works in two ways; in the short term to drive sales amongst...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: July to Dec 2018 Co-Viewing Edition

In addition to tech penetration and TV usage facts and stats, this special Co-viewing Edition of ThinkTV’s Bi-Annual Fact Pack takes a look into the power of watching content with...

Case Studies / Property

Property app Domain uses TV to drive downloads

It was a case of delivering real results when Australia’s best property app partnered with Australia’s leading real estate reality format.

Case Studies / FMCG

Rexona – thriving under pressure

Rexona wanted to re-connect with their male target audience after a four year break from sports advertising and reaffirm its long-time positioning: It won’t let you down.

Case Studies / FMCG

Heinz – the one for footy

Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.

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Empowering tomorrow’s media leaders

Facts & Stats / Fast Facts

Nearly half of online Australians talk about TV on social platforms

Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer....

Facts & Stats / Fast Facts

Broadcaster VOD up 11%

...consuming content across devices. For example, BVOD consumption peaks a little later in the day than linear viewing, but there’s a decent dose of daytime VOD viewing across the weekend....

Facts & Stats / Fast Facts

The average Aussie home has 6.6 devices for consuming content

...devices so there’s no surprise they are consuming more content than ever before. Ask them and they will tell you, watching TV on any device is their preferred entertainment activity....

Facts & Stats / Fast Facts

BVOD delivers a 33% greater sales impact than Facebook

The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting...

Facts & Stats / Fast Facts

39% of viewers are sharing their prime time experience

Aussies love to share special moments with family and friends, from the finale of their favourite show to their team’s big game. TV has the power to bring people together...

Facts & Stats / Fast Facts

Playback accounts for 11.6% of viewing

Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are...

Facts & Stats / Fast Facts

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used...

How-Tos & Resources / How-to guides

How do TV ratings work?

TV ratings tell us the all important audiences numbers for all the programs on linear TV. Audience numbers are also available for Broadcaster Video on Demand (BVOD)....

How-Tos & Resources / How-to guides

Integrated solutions

TV presents a world of opportunities for advertisers that go well beyond spots and dots.

How-Tos & Resources / How-to guides

TV advertising on a budget

The beauty of TV advertising is its ability to scale up or down to suit your business....

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Measure campaign performance

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Launch your campaign

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Research viewing behaviour

News / Marketing during a crisis / 5th Sep 2019

Stay connected with your customers

By Brad Adgate Published forbes.com Numerous studies show the advantages of maintaining or even increasing ad budgets during a weaker economy. Historically, advertisers that maintained or grew their ad spending...

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News

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News & Events

Case Studies / Auto

Holden blazes a trail with Australian Survivor

In 2017, Holden returned as a key partner of Australian Survivor, leveraging the power of television to drive awareness and sales for the Holden Trailblazer....

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

...be built to last, they realised they needed long- and short-term brand strength, so they turned to TV. To find out more, click here. OzTAM CEO, Doug Peiffer presented all-you-need-to-know...

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How to advertise on TV

Facts & Stats / Fast Facts

TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

...taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only take up 10% of the screen and for YouTube, that figure is 30%....

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that...

News / Articles of Interest / 9th Aug 2019

Australia’s hipages moves to The Block for branding push

...series follows four or five couples as they compete against each other to renovate and restyle properties and sell them at auction for the highest price. Click here for more...

News / Media Releases / 7th Aug 2019

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

...which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD), recorded combined revenues of $4 billion for the year to June 2019, which was down 4.1%...

News / Articles of Interest / 5th Aug 2019

‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

Published Mi3 Former KFC, Optus and Commbank marketer Stuart Tucker has done the unthinkable for a digital pureplay targeting the $70bn market for tradies – he’s cut back paid search...

Events / Leaders Dinner / SYD / 31st Jul 2019

The Business of Growth

...Aly. The CSIRO’s Australian National Outlook suggests that bold action and a commitment to long-term thinking is required to ensure future prosperity. During the evening, Mr Deverell outlined the key...

News / Articles of Interest / 30th Jul 2019

The facts on the effectiveness of Facebook video advertising

...People, Total TV); RegTAM Regional, Combined Agg Markets, Feb ‘19, 0200-2559, Total People, Total TV). Fact. Advertising is better if you can see it Advertising on TV and BVOD is...

Events / SYD / 30th Jul 2019

Mentoring, Multi-Tasking & Making Your Mark

...competitive world of media, featuring: Helen McCabe, Founder & Managing Director, Future Women Louisa Hatfield, Group Content and Brand Director, Pacific Daniella Serhan, Director of Partnerships, MCN Lisa Squillace, National...

News / Articles of Interest / 24th Jul 2019

Warning: Numberwanging may cause blindness

...it, it’s clear some of the numbers have been used to inflate, some to hide and others to completely bury the real story about video consumption. Click here for more...

News / Articles of Interest / 17th Jul 2019

Why sports advertising is a grand slam for brands

...year’s Australian Open ambush campaign for Uber Eats which saw the brand integrated into the broadcast in a way that could easily be mistaken for actual broadcast footage. The campaign...

News / Articles of Interest / 16th Jul 2019

BVOD – the ultimate reach extender

...in today’s ‘TV is everywhere’ world, a combination of TV platforms is the ultimate way to maximise reach for your campaign. As part of ThinkTV’s research piece, The Benchmark Series,...

Deep Dives / Brand Growth

How to maximise your media returns this summer

Video advertising is a proven driver of brand growth but with a host of video opportunities to choose from it’s wise to remember that not all video platforms are equal.

News / Articles of Interest / 11th Jun 2019

Feedback is good but facts are better

...Baxter back to our shores last week. His impassioned call for the TV industry to work together was music to my ears and as much as I love a good...

News / Articles of Interest / 6th May 2019

TV increases its slice of the advertising pie

...dive into the Monday media sections. I look forward to my swim through the industry news of the week so you can imagine my dismay last week when I found...

News / Media Releases / 4th Mar 2019

BVOD viewing surges to monthly record as more advertisers embrace online TV

...for BVOD showed that TV has moved to means its audiences, who can now flock to shows they love whenever and wherever they want. Ms Portrate said: “Commercial TV first...

News / Media Releases / 28th Feb 2019

‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

...recognise any and all forms of marketing communications that contribute to a brand’s success. Commenting on the research partnership, Peter Field said: “I’m delighted to be involved in this brilliant...

News / Media Releases / 25th Feb 2019

Broadcast TV plus BVOD generates twice the sales impact of TV with social video

...where they want and more advertisers turn to BVOD for effective targeted campaigns to convert mid-funnel prospects as a complement to their existing top of the funnel mass-reaching TV campaigns.”...

News / Media Releases / 7th Feb 2019

Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded...

News / Articles of Interest / 21st Nov 2018

Context is king when it comes to TV and YouTube

...in a manner that allows marketers to make informed decisions on their media mix. Television is a powerful element of that combination, but today it’s just one component. Yet when...

News / Articles of Interest / 7th Nov 2018

Yes, TV is your friend

...of media channels to move consumers through the path-to-purchase to grow brands and businesses. ThinkTV exists to provide advertisers and their agencies with facts and data about the effectiveness of...

Facts & Stats / Global

Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.

News / Marketing during a crisis / 19th Sep 2018

Committed: Exploring millennials’ meaningful relationship with TV programming

...to multiscreen television. A survey by the VAB shows how viewers demonstrate their commitment, engagement and passion for TV programming beyond the time they spend watching. Click here for more...

News / Media Releases / 31st Jul 2018

Total TV ad revenue grows in June half and for full year 2017-18

...latest Total TV advertising revenue figures (excluding SBS), which show strong growth in the six months to June 30, 2018 and the 12 months to June 30, 2018. The Total...

News / Media Releases / 31st Jul 2018

World-first study finds video advertising lasts longer in the memory on some platforms than others

...supermarket to choose products they wanted to purchase immediately after being exposed to a series of ads. In this latest tranche, Professor Nelson-Field asked participants to re-visit the online supermarket...

News / Media Releases / 23rd Jul 2018

Commercial broadcasters unite on standard briefing portal

...together to develop a product that makes it easier for its customers. It’s world leading and one of many industry collaborations coming up. We’re looking forward to sharing with you...

News / Media Releases / 4th Jul 2018

FMCG, Finance and Automotive sectors are under-invested in TV

...categories studied is to increase the average percentage of their media budgets allocated to TV significantly: from 78% to 90% for FMCG, from 53% to 75% for Automotive, and from...

News / Media Releases / 4th Jun 2018

Global figures reveal the importance of TV advertising to online businesses

...years, with spend in 2017 topping $105 million.4 Colombia The TV adspend of online businesses owning physical stores was US$10,610,000 in 2017, a 20% increase compared to 2015.5 Czech Republic...

News / Media Releases / 22nd Feb 2018

World-first study reveals the strength of video advertising on mobile devices

...Professor Nelson-Field explained that because mobile screens tend to be held closer to the viewer’s eyes their peripheral vision adjusts to the screen proximity, which means that passive viewing on...

News / Media Releases / 5th Feb 2018

Total TV market records $2.17 billion in ad revenue in H1 2018

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017. The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded...

News / Media Releases / 4th Dec 2017

TV advertisements that elicit a strong emotional response get better sales, new study shows

...to that brand’s advertising, and comparing this to the proportion of category buyers who were exposed to advertising and went on to buy the brand. A STAS score of 100...

News / Media Releases / 14th Sep 2017

ThinkTV welcomes leading academic’s call for a review of video viewability standards

...to ensure we are providing robust and relevant metrics for TV – broadcast, IP delivered and catch up – in all its forms, across all devices – to ensure you...

News / Media Releases / 11th Sep 2017

TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

...winner across all of industry, which is a testament to its enduring power for brands. “The E-Commerce category showed the importance of Search as a key driver of sales. This...

News / Media Releases / 30th Aug 2017

The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands across different media platforms. The first tranche...

News / Media Releases / 21st Aug 2017

CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

...entertainment companies and prior to his current role he was Commercial Director at iSelect with responsibility for the company’s individual business units and product provider relationships. Prior to joining iSelect,...

News / Media Releases / 8th Jun 2017

TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

...it comes to newspaper titles, people in AdLand are three times more likely to prefer the Sydney Morning Herald, almost twice as likely to prefer The Age, half as likely...

News / Media Releases / 18th May 2017

Biggest media ROI study in Australia shows TV drives the greatest payback

...of ThinkTV, said: “Marketers need to create growth in tough conditions and media continues to be a significant contributor to sales. Ebiquity’s findings show this to be true in the...

News / Media Releases / 6th Mar 2017

Leading automotive brands join $1 million “Payback’ study into media return on investment

ThinkTV is pleased to announce that four of the top 15 auto brands in Australia have agreed to join the second tranche of its A$1 million world-first “Payback Australia” study...

News / Media Releases / 20th Feb 2017

TV industry collaborates to provide the first ever revenue figure for Total TV

ThinkTV is pleased to announce that the TV industry has come together, for the first time, to provide a figure that captures all the advertising revenue spent by advertisers and...

News / Media Releases / 8th Feb 2017

ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

ThinkTV welcomes OzTAM’s move to release ratings for live-streamed TV shows, saying the development reinforces the TV industry’s ongoing commitment to open, transparent measurement of audiences. Kim Portrate, chief executive...

News / Media Releases / 30th Nov 2016

ThinkTV unveils it’s first TV commercial

...The commercial, which follows in the footsteps of the hugely successful ThinkBox UK launch TVC, will air across all the Australian commercial free-to-air networks and Foxtel from today. Click on...

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Discover Les Binet’s secrets to safeguarding brand success

BVOD consumption

Make Total TV first on & last off every media plan

What’s in store for ’24?

Media Engine: Power up the revenue returns of your next campaign

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Total TV advertising market records $3.3 billion in ad revenue for FY24

OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders

Does investing in OOH at the expense of TV make campaigns less effective?

This year, building trust means building profit

Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

Total TV advertising market records $3.4 billion in ad revenue for 2023

Discover Les Binet’s secrets to safeguarding brand success

Australian stories help to forge a lasting connection with TV audiences in 2024

What’s in store for ’24?

Perspective: The year TV brought Australians together

Make Total TV first on & last off every media plan

If 20+ million viewers is a ‘problem’, I’ll take it

TV advertising market records $3.6 billion for 12months to June 2023

Total TV Reach

The Brand Engine: Optimise your media spend & power better brand outcomes

TV or YouTube: Which platform is best for short- and long-term business results?

CMOs share Effie Award-winning work via ThinkTV campaign

Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

BVOD consumption

Attention & Effectiveness: To ESOV & Beyond Part II

Why the industry needs to move from ‘truthiness’ to truth

The enduring power of ‘Did Somebody Say Menulog’

CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans

RE VISION: Watch the sessions now on demand

Suncorp’s One House to Save Many

Discover the stories behind effective TV campaigns

Aldi’s quest to prove you can’t overcook Christmas

ThinkTV’s RE VISION shows that the future is bright for Australian television

Everything you need to know: OzTAM launches VOZ viewing data

ThinkTV presents Australian Idol’s Royston Noell

ThinkTV presents Professor Jana Bowden: A consumer psychologist’s guide to effective campaigns

ThinkTV reveals the talent line-up set to take the stage for RE VISION

MFA 5+ Inspiration Series March 2023

B&T’s 30 Under 30

Mumbrella Retail Marketing Summit: How to get the most from your media

AdClub: Media investment and brand impact high on the agenda

ThinkTV x AdClub: Optimising Cross Channel Interaction

Need to trim advertising spend? Kantar research suggests what you can’t afford to cut

Television at a turning point: Unmade Podcast

Fact Pack: Jul to Dec 2022

Total TV advertising market records $4.1 billion in ad revenue for 2022

FAST channels grow as broadcasters respond to viewers’ changing habits

The importance everyday Australians place on TV

Why attention metrics need to be viewed in the context of scale and reach

The new challenge for marketers

MFA’s how to buy television

Creativity in 2023

2023: a big year in TV

Recapping the TV upfronts: Here is what’s coming in 2023

Advertisers beware: don’t look a workhorse in the mouth

Mediaweek 100

There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts, not fantasy

MFA 5+ Inspiration Series September 2022

ThinkTank: The changing behaviour of Australian audiences

Fact Pack: Jan to Jun 2022

Crying ‘my attention is bigger than yours’ won’t convert audiences into customers

The top 10 reasons why Total TV is better than YouTube

Why a mobile-first approach to video can slow your growth

Grab your audience by the eyeballs: The attention habits of consumers

Total TV advertising market records $4.3 billion for 12 months to June 2022

MFA 5+ Inspiration Series

It’s time to make your new financial year media resolutions

Fact Pack: Jul to Dec 2021

VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

Future Focused

365 days of falling in love with TV

How MasterChef sent Coles purple cauliflower into the stratosphere

NRL heavy hitters help DoorDash punch well above its weight

Hungry Survivors drive web traffic for KFC

Every stat tells a story

Putting Australia back into a great Australian brew