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Quick guide to

Since we launched in July 2016, ThinkTV has commissioned a feast of independent research by globally renowned marketing academics and media experts. The findings are rich with data and insights. Below is an easy navigation guide to help you through this content.


The Benchmark Series. Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field uncovers insights into how and why video advertising works for brands across different media platforms and how long ads work for on those platforms.

Payback Australia.  A $1 million econometric study by leading independent marketing analytics firm Ebiquity finds that TV is the most efficient media channel – generating the greatest return on investment (ROI) – when indexed across key participants from four of the economy’s biggest sectors: Fast Moving Consumer Goods (FMCG), Automotive, Finance and E-Commerce.

Maximising Payback Australia.  Ebiquity finds that companies in the Fast-Moving Consumer Goods (FMCG), Automotive and Finance sectors would significantly improve their return on advertising investment by moving more of their media budgets to TV.

Creating Effective Campaigns. What is the secret sauce that makes one marketing campaign wildly successful and another campaign just moderately so? You only need to look to the Effie Awards to find some of the secrets to developing effective award-winning campaigns.

Fact Packs. ThinkTV’s bi-annual Fact Packs provide comprehensive data and insights into Australian TV, including the growing use of Broadcaster Video On Demand (BVOD) and a deep dive into Co-Viewing.

AdNation. Professor Karen Nelson-Field’s AdNation compares the behaviours and media consumption habits of us in the world of media with a representative sample of the population. You may be surprised.

Pinchable Charts. You can’t argue with facts and we have a ton of them loaded into our Pinchable Charts. Go on, pinch one.

ThinkTV Help Centre. We have all your questions answered.  Check out the answers to the most commonly asked TV questions or search for an answer yourself. Can’t find your answer? Send us an email.

Benefits of TV advertising. Need some quick killer facts about advertising on TV? We’ve got you covered. We’ve put together the top five benefits of your brand using TV advertising.


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