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Why TV?

VOZnation

Virtual Australia (VOZ) is Australia’s new Total TV database. VOZ brings together broadcast viewing on TV sets and connected devices to provide an all-screen, cross-platform planning and reporting standard for Australia’s TV industry. VOZ insights are available now.
BVOD continues to grow amongst younger viewers, making up 20.5% of viewing for 18-24s

Facts & Stats / VOZnation

BVOD continues to grow amongst younger viewers, making up 20.5% of viewing for 18-24s

TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]
Week 19: The Voice brought 5.696m Australian viewers to Total TV

Facts & Stats / VOZnation

Week 19: The Voice brought 5.696m Australian viewers to Total TV

Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]
BVOD reaches over 25% of Australians every week

Facts & Stats / VOZnation

BVOD reaches over 25% of Australians every week

TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]
CTV viewing increased 36% compared to the same period last year

Facts & Stats / VOZnation

CTV viewing increased 36% compared to the same period last year

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.
BVOD growth continues with an 18% increase on weekly reach

Facts & Stats / VOZnation

BVOD growth continues with an 18% increase on weekly reach

Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]
TV viewers watch 15h 34m of linear TV and 2h 54m of BVOD in an average week

Facts & Stats / VOZnation

TV viewers watch 15h 34m of linear TV and 2h 54m of BVOD in an average week

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.
70% of all minutes viewed on a BVOD service was via a connected TV

Facts & Stats / VOZnation

70% of all minutes viewed on a BVOD service was via a connected TV

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.
More than 80% of 18-24yo males can be reached in a month on Total TV

Facts & Stats / VOZnation

More than 80% of 18-24yo males can be reached in a month on Total TV

Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]
Almost 30% of females will view a BVOD service in any given week

Facts & Stats / VOZnation

Almost 30% of females will view a BVOD service in any given week

Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]
Week 8: 1 in 3 25-54yo watched MAFS on BVOD

Facts & Stats / VOZnation

Week 8: 1 in 3 25-54yo watched MAFS on BVOD

Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]
The proportion of light linear TV viewers watching BVOD is 3X that of the general population

Facts & Stats / VOZnation

The proportion of light linear TV viewers watching BVOD is 3X that of the general population

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.
50% more 18-24s watched Total TV on both linear TV and BVOD during the Australian Open

Facts & Stats / VOZnation

50% more 18-24s watched Total TV on both linear TV and BVOD during the Australian Open

Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]
VOZ shows drama, reality and sport are the most popular genres for young adults 18-24s

Facts & Stats / VOZnation

VOZ shows drama, reality and sport are the most popular genres for young adults 18-24s

Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]