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Why TV?

VOZnation

Virtual Australia (VOZ) is Australia’s new Total TV database. VOZ brings together broadcast viewing on TV sets and connected devices to provide an all-screen, cross-platform planning and reporting standard for Australia’s TV industry. VOZ insights are available now.
BVOD captures a new generation of viewers, making up 15.8% of viewing for 18-24s

Facts & Stats / VOZnation

BVOD captures a new generation of viewers, making up 15.8% of viewing for 18-24s

TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]
VOZ shows drama, reality and sport are the most popular genres for young adults 18-24s

Facts & Stats / VOZnation

VOZ shows drama, reality and sport are the most popular genres for young adults 18-24s

Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]
More than 80% of males under 40 can be reached in a month on Total TV

Facts & Stats / VOZnation

More than 80% of males under 40 can be reached in a month on Total TV

Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]
Across the two weeks of the Tokyo Olympics, 1.58m more Australians viewed Total TV

Facts & Stats / VOZnation

Across the two weeks of the Tokyo Olympics, 1.58m more Australians viewed Total TV

Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]
The proportion of viewing to BVOD is largest on Saturdays

Facts & Stats / VOZnation

The proportion of viewing to BVOD is largest on Saturdays

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.
The proportion of light linear TV viewers watching BVOD is 3X that of the general population

Facts & Stats / VOZnation

The proportion of light linear TV viewers watching BVOD is 3X that of the general population

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.
Week 42: 20% of Australians viewed a premium BVOD service

Facts & Stats / VOZnation

Week 42: 20% of Australians viewed a premium BVOD service

TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]