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Facts & Stats / Fast Facts
TV burns longer and stronger than other video advertising platforms
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]
Facts & Stats / Fast Facts
TV delivers reach and a bigger sales impact
Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]
Facts & Stats / Fast Facts
TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]
Facts & Stats / Fast Facts
TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video
Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]
Facts & Stats / Fast Facts
Broadcaster VOD up 11%
BVOD is experiencing continuous growth in terms of audiences and advertising spend. And while it might be TV but not as you once knew it, there’s plenty of similarities in […]
Facts & Stats / Fast Facts
Playback accounts for 11.6% of viewing
Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are […]
Facts & Stats / Fast Facts
TV is king on mobile: BVOD commands 2.9x the sales of Facebook
Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]
Facts & Stats / Fast Facts
Nearly half of online Australians talk about TV on social platforms
Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]
Facts & Stats / Fast Facts
Australians spend 51 hours and 14 minutes a month watching TV
While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 51 hours per month watching broadcast TV.
Facts & Stats / Fast Facts
With 16.5m tuning in every week, TV is the king of mass scale and reach
In a month, TV hits 82.4% of the metro population, 83.4% of the regional population and 90.6% of the subscription universe. That’s some serious reach.