When it comes to media channels, four was the sweet spot and TV was a great place to start with 71% of winners including the medium in their campaigns. A celebrity didn’t hurt and a bit of humour was highly regarded
Facts & Stats / The Effie Awards
A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.
Facts & Stats / The Effie Awards
Why Australia’s most effective campaigns choose TV
Facts & Stats / The Effie Awards
What can two years of Australia’s most effective campaigns tell us?
Facts & Stats / The Effie Awards
ThinkTV, as a sponsor of the Effies and an advocate for all things effectiveness, undertook an extensive analysis of all the 2017 Effie finalists and compiled the key insights in […]
Facts & Stats / The Effie Awards
At ThinkTV, we’re all about effectiveness. But what goes into a campaign to make it effective? Is there some kind of secret sauce? We wanted to find out and so […]