With 18.42 million Aussies tuning in every week, TV is the king of mass scale and reach

Facts & Stats / Fast Facts

TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

Facts & Stats / Fast Facts

Broadcaster VOD up 30.9%

Broadcaster Video on Demand (BVOD) is experiencing record growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]

Facts & Stats / Fast Facts

Playback can increase audiences by up to 20.3%

Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there’s been […]

Facts & Stats / Fast Facts

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]

Facts & Stats / Fast Facts

Nearly half of online Australians talk about TV on social platforms

Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]

Facts & Stats / Fast Facts

Australians spend 68 hours and 27 minutes a month watching TV

While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 68 hours per month watching broadcast TV.

Facts & Stats / Fast Facts

Broadcaster VOD has a younger viewer profile

Broadcaster Video on Demand (BVOD) is experiencing record growth and has a younger viewer profile.

Facts & Stats / Fast Facts

The average Aussie home has 6.7 devices for consuming content

Australian homes are experiencing a screen explosion. The average Aussie home has 6.7 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]

Facts & Stats / Fast Facts

BVOD delivers a 33% greater sales impact than Facebook

The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting […]