Deep Dives / Effectiveness
In uncertain times be TV certain
So far 2020 has brought uncertainty upon us. Bushfires, a pandemic, and then a recession. As marketers we do the best we can with the information we have available, making […]
How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?
Get ready to be entertained
Throughout CV-19, Australia’s commercial broadcasters have kept audiences entertained with a plethora of locally produced content and they’re just getting started. Find out what’s yet to come in 2020.
Advertising out of CV-19
As people start to slowly emerge from lockdown taking tentative steps towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or […]
Competitive advantages of maintaining ad investment during COVID-19
Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share compared to those who reduce or stop advertising.
What happens if I stop advertising during CV-19?
Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]
Deep Dives / Travel
Travel: Destination Effectiveness
Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards greater innovation. Today’s customers demand ever more personalised, efficient and frictionless services. And, with […]
Deep Dives / Upfronts
Snapshot of the Upfronts
Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take […]
Deep Dives / Publications
Banking on Change
Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks.
Deep Dives / Retail
The $55 billion Christmas spend-a-palooza
The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.