The Certification includes six courses:
1. Television Landscape
Refine and expand your understanding of the television ecosystem.
What do you need to know to plan effective television campaigns? Gain an understanding of the key terminology and calculations required to deliver for your clients.
Wrap your head around buying/trading models applied in the TV purchase process.
4. Factors influencing costs
What are the factors that affect the costs of TV inventory and how will that impact the way you buy?
5. Evaluation, Measurement & Reporting
How do you evaluate campaigns? What measurement methods and tools do you need to be across when it comes to reporting?
Watch TV anytime, anywhere thanks to Broadcaster Video on Demand (BVOD). Understanding BVOD, the fastest growing medium in the Australian market, and the levers driving growth across the TV sector.