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Research viewing behaviour

With your business objectives established and your desired audience defined, it’s time to research their viewing behaviours.

From the days and times your audience is viewing to the device they are using to do it, there’s much to consider when it comes to the way viewers are consuming content.

Today TV offers a range of advertising opportunities that cater to the different ways people are consuming broadcast content from the TV in the living room to the device in your hand.

A great place to start is ThinkTV’s bi-annual Fact Packs. Released every six months, Fact Packs are a treasure trove of insights into how and when people are watching. For example, did you know that women aged 25-to-39 are the largest consumers of Broadcaster Video on Demand (BVOD)? 

Insights like this will be invaluable when it comes time to build your media plan.