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    Total TV advertising market records $3.4 billion in ad revenue for 2023

    News / Media Releases / 9th Feb 2024

    Total TV advertising market records $3.4 billion in ad revenue for 2023

    Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]
    TV advertising market records $3.6 billion for 12months to June 2023

    News / Media Releases / 14th Aug 2023

    TV advertising market records $3.6 billion for 12months to June 2023

    Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue […]
    Total TV advertising market records $4.1 billion in ad revenue for 2022

    News / Media Releases / 6th Feb 2023

    Total TV advertising market records $4.1 billion in ad revenue for 2022

    Total TV revenue increases by 1 per cent for the 12 months to December 2022 while BVOD growth continues to accelerate – up 23 per cent. ThinkTV has today announced […]
    Total TV advertising market records $4.3 billion for 12 months to June 2022

    News / Media Releases / 8th Aug 2022

    Total TV advertising market records $4.3 billion for 12 months to June 2022

    Total TV revenue increases 11 per cent for the 12 months to June 2022 while BVOD growth continues to accelerate – up 53 per cent. ThinkTV has today announced the […]
    ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

    News / Media Releases / 23rd Mar 2022

    ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

    The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]
    Total TV advertising market records $4.1 billion in ad revenue for 2021

    News / Media Releases / 7th Feb 2022

    Total TV advertising market records $4.1 billion in ad revenue for 2021

    Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the […]
    New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

    News / Media Releases / 27th Sep 2021

    New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

    A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]
    Total TV market records $3.8 billion in ad revenue for FY 2020-21

    News / Media Releases / 16th Aug 2021

    Total TV market records $3.8 billion in ad revenue for FY 2020-21

    Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]
    Research reveals the difference between efficient and effective ROI

    News / Media Releases / 19th Jul 2021

    Research reveals the difference between efficient and effective ROI

    Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]
    TV generates business demand in the short and long-term

    News / Media Releases / 25th Feb 2021

    TV generates business demand in the short and long-term

    The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]
    TV advertising outperforms market recording growth in first half of FY21

    News / Media Releases / 8th Feb 2021

    TV advertising outperforms market recording growth in first half of FY21

    TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. […]
    Total TV market records $3.4 billion in ad revenue for FY 2019-20

    News / Media Releases / 5th Aug 2020

    Total TV market records $3.4 billion in ad revenue for FY 2019-20

    TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for […]
    TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

    News / Media Releases / 1st Jun 2020

    TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

    TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study. […]
    Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

    News / Media Releases / 4th May 2020

    Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

    Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark, […]
    Total TV market records $1.95 billion in advertising revenue for first half of FY2020

    News / Media Releases / 5th Feb 2020

    Total TV market records $1.95 billion in advertising revenue for first half of FY2020

    BVOD, Australia’s fastest-growing advertising medium, saw a revenue increase of 42.8% for the same period ThinkTV has today announced the total TV advertising revenue figures for the 12 and six […]
    Australian broadcasters announce technology provider for demand-side buying platform

    News / Media Releases / 2nd Dec 2019

    Australian broadcasters announce technology provider for demand-side buying platform

    The buying platform will allow agencies to monetise the datasets provided by the forthcoming VOZ database and simplify the buying of TV across platforms In a world-first, Australian broadcasters have […]
    Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

    News / Media Releases / 7th Aug 2019

    Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

    ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market, […]
    BVOD viewing surges to monthly record as more advertisers embrace online TV

    News / Media Releases / 4th Mar 2019

    BVOD viewing surges to monthly record as more advertisers embrace online TV

    Viewing of commercial Broadcaster Video On Demand jumped 43% to a new record in February versus a year earlier as Australians watched more TV content on connected devices, anywhere, at […]
    ‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

    News / Media Releases / 28th Feb 2019

    ‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

    In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into […]
    Broadcast TV plus BVOD generates twice the sales impact of TV with social video

    News / Media Releases / 25th Feb 2019

    Broadcast TV plus BVOD generates twice the sales impact of TV with social video

    Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more […]
    Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

    News / Media Releases / 7th Feb 2019

    Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

    ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded […]
    Total TV ad revenue grows in June half and for full year 2017-18

    News / Media Releases / 31st Jul 2018

    Total TV ad revenue grows in June half and for full year 2017-18

    Total TV revenues up 1.8%, Metro TV up 3.8%, while BVOD revenues jump 40.5% for the six months to June 30, 2018 Leading television industry body, ThinkTV today announced the […]
    World-first study finds video advertising lasts longer in the memory on some platforms than others

    News / Media Releases / 31st Jul 2018

    World-first study finds video advertising lasts longer in the memory on some platforms than others

    Groundbreaking research from respected marketing science academic, Professor Karen Nelson-Field, reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed […]
    Commercial broadcasters unite on standard briefing portal

    News / Media Releases / 23rd Jul 2018

    Commercial broadcasters unite on standard briefing portal

    ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, has engaged the respected advisory firm IBB Consulting, now part of Accenture, to scope the development […]
    FMCG, Finance and Automotive sectors are under-invested in TV

    News / Media Releases / 4th Jul 2018

    FMCG, Finance and Automotive sectors are under-invested in TV

    New findings from a $1 million study by leading independent marketing analytics consultancy Ebiquity find that companies in the Fast-Moving Consumer Goods (FMCG), Automotive and Finance sectors would significantly improve […]
    Global figures reveal the importance of TV advertising to online businesses

    News / Media Releases / 4th Jun 2018

    Global figures reveal the importance of TV advertising to online businesses

    Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV. The figures compiled […]
    World-first study reveals the strength of video advertising on mobile devices

    News / Media Releases / 22nd Feb 2018

    World-first study reveals the strength of video advertising on mobile devices

    Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The highly-anticipated […]
    Total TV market records $2.17 billion in ad revenue in H1 2018

    News / Media Releases / 5th Feb 2018

    Total TV market records $2.17 billion in ad revenue in H1 2018

    ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017. The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded […]
    TV advertisements that elicit a strong emotional response get better sales, new study shows

    News / Media Releases / 4th Dec 2017

    TV advertisements that elicit a strong emotional response get better sales, new study shows

    TV advertisements that generate strong emotional reactions deliver a stronger sales impact, a new study by leading marketing science academic Professor Karen Nelson-Field has found. The study, a continuation of […]
    ThinkTV welcomes leading academic’s call for a review of video viewability standards

    News / Media Releases / 14th Sep 2017

    ThinkTV welcomes leading academic’s call for a review of video viewability standards

    Kim Portrate, chief executive of ThinkTV, has welcomed a call today by the renowned marketing science academic Professor Karen Nelson-Field for the global advertising industry to review the current MRC […]
    TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

    News / Media Releases / 11th Sep 2017

    TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

    A $1 million study by leading independent marketing analytics firm Ebiquity has found that TV is the most efficient media channel when indexed across key participants from four of the […]
    The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

    News / Media Releases / 30th Aug 2017

    The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

    Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands across different media platforms. The first tranche […]
    CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

    News / Media Releases / 21st Aug 2017

    CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

    Chief executives from iSelect, Lion, Suncorp and Suzuki will appear on stage together at ReThinkTV 2017 to reveal insights and experience direct from the boardroom into how the marketing function […]
    TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

    News / Media Releases / 8th Jun 2017

    TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

    Australians consider TV advertising to be the most liked, trusted, and memorable form of advertising and the one that draws the most attention to brands people have not heard of, […]
    Biggest media ROI study in Australia shows TV drives the greatest payback

    News / Media Releases / 18th May 2017

    Biggest media ROI study in Australia shows TV drives the greatest payback

    A $1 million study has shown that TV creates the biggest return on investment for automotive brands in Australia, almost twice as much as the nearest competitor, radio, and almost […]
    Leading automotive brands join $1 million “Payback’ study into media return on investment

    News / Media Releases / 6th Mar 2017

    Leading automotive brands join $1 million “Payback’ study into media return on investment

    ThinkTV is pleased to announce that four of the top 15 auto brands in Australia have agreed to join the second tranche of its A$1 million world-first “Payback Australia” study […]
    TV industry collaborates to provide the first ever revenue figure for Total TV

    News / Media Releases / 20th Feb 2017

    TV industry collaborates to provide the first ever revenue figure for Total TV

    ThinkTV is pleased to announce that the TV industry has come together, for the first time, to provide a figure that captures all the advertising revenue spent by advertisers and […]
    ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

    News / Media Releases / 8th Feb 2017

    ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

    ThinkTV welcomes OzTAM’s move to release ratings for live-streamed TV shows, saying the development reinforces the TV industry’s ongoing commitment to open, transparent measurement of audiences. Kim Portrate, chief executive […]
    ThinkTV unveils it’s first TV commercial

    News / Media Releases / 30th Nov 2016

    ThinkTV unveils it’s first TV commercial

    ThinkTV today unveiled a new TV commercial that demonstrates the power and effectiveness of TV. The campaign launch follows a sneak preview at ThinkTV’s ReThinkTV launch event in Sydney on […]