Future TV Advertising Forum Sydney

On 28 February 2019, ThinkTV was the presenting partner for Future TV Advertising Forum Sydney.

Attribution, econometrics and planning optimisation were high on a packed agenda which highlighted the value of TV for long-term brand building and sales, as well as short-term performance, and how faster outcome assessments can be used to optimise in-flight campaigns.

Professor Karen Nelson-Field, unveiled the latest findings from her Benchmark Series study; an investigation into unique reach and buyer composition in cross platform ad planning, and ThinkTV CEO Kim Portrate, delivered the keynote address, revealing all that is to come in 2019 for TV.