ThinkTV Media Releases

7 Aug. 2019Total TV market records $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year
ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD), recorded combined revenues of $4 billion for the year to June 2019, which was down 4.1% compared to the same period to June 2018.
4 Mar. 2019
BVOD viewing surges to monthly record as more advertisers embrace online TV

Viewing of commercial Broadcaster Video On Demand jumped 43% to a new record in February versus a year earlier as Australians watched more TV content on connected devices, anywhere, at any time of their choosing.
28 Feb. 2019
‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into what makes Australian marketing campaigns effective.
25 Feb. 2019
Broadcast TV plus BVOD generates twice the sales impact of TV with social video

Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more than twice the sales impact compared with brands that combine their broadcast TV ads with ads on social video platforms.
7 Feb. 2019
Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded combined revenues of $2.08 billion, which was 4.56% lower than comparable revenues for the same six months a year earlier.
31 Jul. 2018
Total TV ad revenue grows in June half and for full year 2017-18

The Total TV ad revenue market increased by 1.8% to $1.98 billion for the six months to June 30, 2018, bringing total financial
year revenue for the sector to $4.15 billion. This result was driven by a particularly strong performance in the free-to-air sector, which was up 3.81% in the June half, to report revenues of $1.36 billion and $2.86 billion, up 2.53 % for the full financial year.
31 Jul. 2018
World-first study finds video advertising lasts longer in the memory on some platforms than others

Groundbreaking research from respected marketing science academic, Professor Karen Nelson-Field, reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed to an ad.
23 Jul. 2018
Commercial broadcasters unite on standard briefing portal to help make TV easier to trade

ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, has engaged the respected advisory firm IBB Consulting, now part of Accenture, to scope the development of a media briefing portal that will help to make it simpler for advertisers and their agencies to buy TV inventory.
4 Jul. 2018
FMCG, Finance and Automotive sectors are under-invested in TV, new independent study finds

New findings from a $1 million study by leading independent marketing analytics consultancy Ebiquity find that companies in the Fast-Moving Consumer Goods (FMCG), Automotive and Finance sectors would significantly improve their return on advertising investment by moving more of their media budgets to TV.
4 Jun. 2018
Global figures reveal the importance of TV advertising to online businesses

Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV.
22 Feb. 2018
The Benchmark Series: World-first study reveals the strength of video advertising on mobile devices

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new
insights into how and why video advertising works for brands when viewed on mobile devices.
5 Feb. 2018
Total TV market records $2.17 billion in ad revenue in H1 2018

The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded combined revenues of $2.17 billion.
4 Dec. 2017
TV Advertisements That Elicit A Strong Emotional Response Get Better Sales, New Study Shows

TV advertisements that generate strong emotional reactions deliver a stronger sales impact, a new study by leading marketing science academic Professor Karen Nelson-Field has found.
21 Nov. 2017
World TV Day: Why TV remains the world’s most effective advertising

On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium, with the recently formed Global TV Group a new unified voice for TV.
14 Sep. 2017
ThinkTV Welcomes Leading Academic’s Call for a Review of Video Viewability Standards

Kim Portrate, chief executive of ThinkTV, has welcomed a call today by the renowned marketing science academic Professor Karen Nelson-Field for the global advertising industry to review the current MRC viewability standard for video advertising.
11 Sep. 2017
TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

A $1 million study by leading independent marketing analytics firm Ebiquity has found that TV is the most efficient media channel when indexed across key participants from four of the economy’s biggest sectors: Fast Moving Consumer Goods (FMCG), Automotive, Finance and E-Commerce.
30 Aug. 2017
The Benchmark Series Tranche 1: World-First Study Reveals How Well Video Advertising Works On Different Media Platforms

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands across different media platforms.
21 Aug. 2017
CEOs from iSelect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

Chief executives from iSelect, Lion, Suncorp and Suzuki will appear on stage together at ReThinkTV 2017 to reveal insights and experience direct from the boardroom into how the marketing function can impact business growth.
15 Aug. 2017
Total TV market records $4.21 billion in ad revenue in 2-16-17

ThinkTV today announced the latest Total TV advertising revenue figures for the six months to June 30, 2017 and the 12 months to June 30, 2017.
14 Aug. 2017
Australian first study to show viewability’s impact on sales at ReThinkTV forum
The impact that viewability on all screens has on sales will be revealed in a unique study with leading academic, Dr. Karen Nelson-Field, at the ReThinkTV marketing forum in Sydney on September 14, 2017.
31 Jul. 2017
Revealed: The average return Australian advertisers are getting on their media investments at ReThinkTV
A $1 million study by Ebiquity will reveal for the first time the average return that Australian advertisers are getting on their media investments when the leading, independent marketing analytics firm unveils the findings of its landmark “Payback Australia” study at the ReThinkTV marketing forum in Sydney on September 14, 2017.
 17 Jul. 2017
Bob Hoffman To Deliver Keynote As ReThinkTV Returns To Celebrate Advertising Effectiveness
ThinkTV is delighted to announce that Bob Hoffman, the best-selling US author, speaker, blogger and advisor will deliver the keynote speech at ReThinkTV 2017 when the advertising and marketing forum returns on September 14 at Luna Park in Sydney.
 26 June. 2017
ThinkTV appoints Steve Weaver as Director of Research, Insights and Education

ThinkTV today announced the appointment of respected media analyse and research expert Steve Weaver as Director of Research, Insights and Education.
 7 June. 2017
TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

Australians consider TV advertising to be the most liked, trusted and memorable form of advertising and the one that draws the most attention to brands people have not heard of, new research shows.
28 Nov. 2016
World first study into media return on investment shows TV wins hands down for FMCG advertisers
A $1 million world-first study involving advertisers such as Unilever, Pfizer and Kimberly-Clark has shown TV creates by far the best return on investment for fast moving consumer goods (FMCG) brands in Australia, easily beating online video, online display, radio, press, and outdoor advertising.
 7 Nov. 2016
ThinkTV unveils high-profile panel of marketers for its ReThinkTV launch event on November 30

ThinkTV is proud to announce that four of Australia’s most influential marketers will join and contribute to the changing conversation about today’s TV at the November 30 ReThinkTV launch event at Doltone House, Sydney.
 31 Oct. 2016
Free-to-air and subscription TV CEO’s to appear together for the first time at ReThinkTV event
ThinkTV is proud to announce that the chief executives of Foxtel, Seven West Media, Nine Entertainment Co and Ten Network Holdings will appear together on an exclusive CEO panel at
ReThinkTV on Wednesday, November 30, in Sydney.
 17 Oct. 2016
ThinkTV partners with leading academic on world first laboratory to test TV advertising’s performance
ThinkTV is proud to announce the formation of an independent laboratory to carry out cutting-edge research into the performance of TV advertising in partnership with leading international media academic Professor Karen Nelson-Field and Media Intelligence Co.
 5 Oct. 2016
ThinkTV appoints Rowena Newman as Head of Marketing
ThinkTV today announced the appointment of senior international marketing executive Rowena Newman as Head of Marketing for TV’s new research driven,marketing and technology development company.
 26 Sept. 2016
ThinkTV to host launch event with world renowned speakers as industry unites to celebrate effectiveness

ThinkTV will set the stage for an evidence-based discussion about how advertisers can get the best out of TV with the announcement today that it will host an exclusive launch event, ReThinkTV, that brings together international and local guest speakers to discuss the power of television.
 19 Sept. 2016
Television redefined as industry celebrates 60th anniversary
ThinkTV will set the stage for an evidence-based discussion about how advertisers can get the best out of TV with the announcement today that it will host an exclusive launch event, ReThinkTV, that brings together international and local guest speakers to discuss the power of television.
 15 Sept. 2016
ThinkTV appoints Dominic White as Head of Communications and Content

ThinkTv today announced the appointment of respected media journalist Dominic White as Head of Communications and Content for television’s new research driven, marketing and technology development company.
 29 Aug. 2016
World first study to quantify the return on investment of media for advertisers
ThinkTV today announced that it has commissioned a landmark, world-first study to prove the value and return on investment of television for advertisers in Australia.
 20 June. 2016
Think TV announces Kim Portrate as inaugural CEO

The Think TV Board today announced the appointment of respected marketing executive Kim Portrate as the inaugural CEO of television’s new research-driven, marketing and technology development company.
8 June. 2016
Media Statement- ANA Report

ThinkTV Chairman Russel Howcroft said; “ThinkTV has noted the recent Association of National Advertisers (ANA) study released in the US overnight regarding media agency practices.
 8 June. 2016
New figures show that TV dominates video consumption

Watching broadcast TV accounts for 84.3% of Australians’ total screen viewing time. Global date reaffirms TV’s enduring popularity and strength as an advertising platform.
 13 May. 2016
Television industry unites to launch Think TV

Free-To-Air and Subscription TV broadcasters unveil groundbreaking industry research and marketing group.