ThinkTV unveils it’s first TV commercial

MEDIA RELEASE                                                                                                                                                    Wednesday, November 30, 2016


ThinkTV today unveiled a new TV commercial that demonstrates the power and effectiveness of TV.

The campaign launch follows a sneak preview at ThinkTV’s ReThinkTV launch event in Sydney on November 30 in front of an
audience of 850 marketers, advertisers, media planners and buyers, analysts, industry thought leaders and TV broadcasters.

The commercial, which carries the strapline “It’s prime time to rethink TV”, shows the power of TV to build brands in the minds of
consumers and, just as important, have consumers remember those brands over a lifetime.

In the ad, ThinkTV’s first, a psychologist asks her hypnotised client Jack a series of probing questions, each of which prompts him to
leap to life and blurt out a classic TV ad slogan before collapsing back into a slumber.

In a world with ever-increasing options about where marketers can invest their budgets, the commercial is  designed as a timely reminder
of the enduring power and effectiveness of TV.

“We believe TV is the most effective and powerful media in any  marketer’s tool kit. As marketers, and indeed as advocates of TV, it’s
important that we put our money where our mouth is and use TV to promote TV,” ThinkTV CEO Kim Portrate said.

“We’re thrilled with the resulting ad and believe it will generate a lot of interest, plenty of laughter and a reconsideration of TV as the most
powerful and effective medium for advertisers and their agencies,” she added.

The commercial, which follows in the footsteps of the hugely successful ThinkBox UK launch TVC, will air across all the Australian
commercial free-to-air networks and Foxtel from today.

Click on the links below to see the 30 and 45 second TVCs:

Creative credits:
Agency: It’s The Thought That Counts
Writer: Ron Mather
Director: Dogboy
Producer: Selin Yaman
Production company: The Pound


For media enquiries contact:
Dominic White
Head of Communications and Content ThinkTV
0439 269 615

Rochelle Burbury
Third Avenue Consulting
0408 774 577

About ThinkTV

ThinkTV Pty Ltd is a dedicated research-driven, marketing and technology development company focused on helping the advertising
and marketing community get the very best from commercial TV. From understanding how audiences engage with TV and celebrating
advertising creativity, ThinkTV will lead a collective effort to demonstrate how advertising in broadcast-quality content environments
provides the greatest return on investment. Think TV was formed in May 2016 with founding members Nine Network, Seven Network,
Network Ten and Multi Channel Network/Foxtel. @ThinkTV



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