12 Steps to Creating Effective Campaigns

What is the secret sauce that makes one marketing campaign wildly successful and another campaign just moderately so? You only need to look to the Effie Awards to find some of the secrets to developing effective award-winning campaigns.

ThinkTV, as a sponsor of the Effies and an advocate for all things “effectiveness” undertook an extensive analysis of all the 2017 Effie finalists and compiled the key insights in a simple and valuable 12-step guide to creating a winner.


12 Steps to Creating Effective Campaigns