How TV Ratings Work

TV audience measurement

OzTAM is the official source of television audience measurement for the  five mainland metropolitan markets in Australia (Sydney, Melbourne, Brisbane, Adelaide and Perth) and nationally for subscription TV. OzTAM TV ratings are audience estimates based on actual viewing behaviour in more than 3,500 panel homes  (expanding to 5,250 and 2,120 homes, respectively, in 2017). Click here to learn more about OzTAM.

RegionalTAM are the ratings provider for television audience measured in regional Australia. RegionalTAM represents panel homes in Queensland, Northern NSW, Southern NSW, Victoria, Tasmania and Western Australia. Click here to learn more about RegionalTAM.

How are TV ratings compiled? 
Click here to download the infographic.

Video player audience measurement (catch-up TV and live Streaming)

In addition to TV viewing, Australians today are embracing new technologies and new ways to watch their favourite TV show.  OzTAM is now able to capture these new ways of consuming TV content (catch-up TV and live streaming) via their video player measurement service (VPM).

The VPM service captures minute-by-minute data on participating broadcasters’ online TV content played on-demand (catch up) or live-streamed to connected devices such as tablets, smartphones, smart TVs, PCs/laptops and games consoles.

How are VPM ratings compiled?
Click here to download the infographic