The Effie Awards – proudly supported by ThinkTV
In a concerted effort to support effective advertising, ThinkTV is fiercely proud of its continued partnership with The Comms Council and the Australian Effie Awards.
Hosted by The Communications Council, The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness.
The annual awards are presented to recognise the year’s most effective advertising and marketing communications campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve.
More from ThinkTV & The Effies
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Why Australia’s most effective campaigns choose TV
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Australian Advertising Effectiveness Rules
What can two years of Australia’s most effective campaigns tell us?
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12 Steps to creating effective campaigns
ThinkTV, as a sponsor of the Effies and an advocate for all things effectiveness, undertook an extensive analysis of all the 2017 Effie finalists and compiled the key insights in […]
Facts & Stats / The Effie Awards
How to win an Effie
At ThinkTV, we’re all about effectiveness. But what goes into a campaign to make it effective? Is there some kind of secret sauce? We wanted to find out and so […]
Facts & Stats / The Effie Awards
What makes effective marketing?
In 2016, we found that of the 39 Effies awarded, the campaigns that made the cut started out with both sales and communications goals. Research mattered with 93% of winners […]