Benefits of TV advertising

Benefits of TV Advertising

TV captures the attention of your target audience in multiple ways. From a 15-second spot to branded entertainment, there is a TV solution to suit your objectives and your budget.

TV is everywhere

TV remains the ultimate, unbeatable, undeniable brand-builder. It is in 97% of Australian homes. Australians spend 2 hrs and 39 minutes of their day watching TV on a TV set, on average, and over 90% of that time is spent watching live broadcast TV.

You can watch TV anytime, anywhere. The most recent ACMA research shows catch-up TV was the most popular form of online video content in the six months to June 2016, watched by 44 per cent of Australians.

TV has unbeatable reach and scale

The best way to kick-start a campaign and build momentum is through TV. It delivers mass audiences every day (67% of the population), every week (87%) and every month (95%).  In fact, over 16 million Australians watch TV on average every day, making it ideal for launching new products and services, or driving a sales event.

TV delivers ROI

TV advertising works. It builds brand fame and reputation like no other medium Recent research conducted by Ebiquity, the leading, independent marketing analytics firm, found that every $1 invested in TV advertising generated a return of $1.74 for FMCG brand. 

TV has measurable results

There’s never been a better time to back TV’s measurement system. When it comes to credibility of TV’s audience insights and data, OzTAM’s third-party measurement panel is independent, audited and is about to increase by 50% in size this year, making Australia the largest per capita people metered market in the world.

Not only do OzTAM’s services comply with the quality service requirements of: AS ISO 20252 (Market Opinion and Social Research) and AS ISO 9001 (Quality Management Systems). They are also constantly reviewed for compliance and suitability, ensuring that they continue to provide a world-class TV audience measurement service.

ThinkTV channels deliver premium content you can trust

TV’s premium content makes it the primary choice for viewers. Some 8 in 10 families sit down in front of the TV set every week to watch. In 2016, every one of the top 30 programs on TV delivered over 2.1 million Australian viewers

 

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