Benefits of TV Advertising
TV captures the attention of your target audience in multiple ways. From a 15-second spot to branded entertainment, there is a TV solution to suit your objectives and your budget.
TV remains the ultimate, unbeatable, undeniable brand-builder. It is in 97% of Australian homes. Australians spend 2 hrs and 39 minutes of their day watching TV on a TV set, on average, and over 90% of that time is spent watching live broadcast TV.
You can watch TV anytime, anywhere. The most recent ACMA research shows catch-up TV was the most popular form of online video content in the six months to June 2016, watched by 44 per cent of Australians.
The best way to kick-start a campaign and build momentum is through TV. It delivers mass audiences every day (67% of the population), every week (87%) and every month (95%). In fact, over 16 million Australians watch TV on average every day, making it ideal for launching new products and services, or driving a sales event.
TV advertising works. It builds brand fame and reputation like no other medium Recent research conducted by Ebiquity, the leading, independent marketing analytics firm, found that every $1 invested in TV advertising generated a return of $1.74 for FMCG brand.
There’s never been a better time to back TV’s measurement system. When it comes to credibility of TV’s audience insights and data, OzTAM’s third-party measurement panel is independent, audited and is about to increase by 50% in size this year, making Australia the largest per capita people metered market in the world.
Not only do OzTAM’s services comply with the quality service requirements of: AS ISO 20252 (Market Opinion and Social Research) and AS ISO 9001 (Quality Management Systems). They are also constantly reviewed for compliance and suitability, ensuring that they continue to provide a world-class TV audience measurement service.
TV’s premium content makes it the primary choice for viewers. Some 8 in 10 families sit down in front of the TV set every week to watch. In 2016, every one of the top 30 programs on TV delivered over 2.1 million Australian viewers
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