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The Australian Open drives results for leading auto company KIA

Utilising Australian Open assets, KIA wanted to bring their new small SUV SELTOS and 'It'll move you' campaign to life and to generate awareness, desire and consideration for the leading automotive brand.

The solution

When it comes to tennis, movement is an artform but as spectators we are inspired in other ways.

The solution for KIA to motivate Australians to consider the possibility of owning a KIA SELTOS was to use high tech collaborative executions, along with creative integrated elements across the summer of tennis.

The results

The partnership drove some impressive results for the brand:

  • 56% Unprompted Sponsorship Awareness
  • +4% pts Brand Consideration
  • 19% Growth in Prompted Sponsorship Awareness in 4 weeks

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