The Australian Open drives results for leading auto company KIA

The partnership consisted of a KIA 360 interactive feature, which gave viewers insight into how the new SUV Seltos will ‘move you’ to life – through the discussion of player body movement, paired with a high tech analysis of the game. The AR execution created the illusion of movement within the arena, incorporating the KIA Seltos on court through the appearance of augmented reality. The use of clear brand cues ensured the KIA brand cut through with consumers.