With a wealth of econometric and campaign learnings at our fingertips, we wanted to find a way to help ensure your briefs are grounded in facts. Because smart strategies, powered by facts, are the key to delivering revenue.
The Media Engine, developed in partnership with GroupM and Gain Theory, uses econometrics to model 60 brands with a collective annual turnover of $23 billion and an annual media spend of $450 million. By entering simple brand, category & campaign parameters, the engine provides media splits that will generate the most ROI for your business.
In our ever-changing world, it’s easy to feel overloaded with new terms and jargon. It almost feels like we’re speaking a different language and in some ways, we are. As TV evolves, the language will change and some new words will be needed. To make the journey to future TV as simple as possible, let ThinkTV’s Glossary & Help Centre guide you through.
