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Read up on the latest news and articles from ThinkTV

Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.

Latest news

How TV is helping the finance sector grow in 2021

News / Articles of Interest / 7th Apr 2021

How TV is helping the finance sector grow in 2021

Published mediaweek.com.au 2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery, […]

Introducing Jumpstart: a new mentored pathway to the Effie Awards

News / Articles of Interest / 24th Mar 2021

Introducing Jumpstart: a new mentored pathway to the Effie Awards

Published Advertising Council Australia Advertising Council Australia has introduced Jumpstart: a new mentored pathway to the Effie Awards. Jumpstart is a brand new category in the 2021 Effie Awards designed […]

New research reveals the real value of TV

News / Articles of Interest / 11th Mar 2021

New research reveals the real value of TV

Published CMO.com.au Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some […]

Entries open for 2021 Australian Effie Awards

News / Articles of Interest / 25th Feb 2021

Entries open for 2021 Australian Effie Awards

Published Advertising Council Australia Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate its resourcefulness, resilience and the power […]

Payback report looks to understand TV’s short-term impact on sales

News / Articles of Interest / 25th Feb 2021

Payback report looks to understand TV’s short-term impact on sales

By Nadia Cameron Published CMO.com.au TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research released this […]

TV generates business demand in the short and long-term

News / Media Releases / 25th Feb 2021

TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]

TV advertising outperforms market recording growth in first half of FY21

News / Media Releases / 8th Feb 2021

TV advertising outperforms market recording growth in first half of FY21

TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. […]

Over TV? Not by a long shot

News / Articles of Interest / 23rd Nov 2020

Over TV? Not by a long shot

By Kim Portrate, CEO ThinkTV Published adnews.com.au If you think TV was popular during the pandemic, wait until you see what’s yet to come says ThinkTV’s Kim Portrate. Australians have […]

Accent Group CEO: How we’ve made it through Covid

News / Articles of Interest / 29th Sep 2020

Accent Group CEO: How we’ve made it through Covid

By Daniel Agostinelli, CEO Accent Group Published insideretail.com.au According to Accent Group CEO Daniel Agostinelli, the footwear business is on track to emerge from the pandemic stronger than ever. Agostinelli […]

TV sits centre stage in Australian’s hearts and homes

News / Articles of Interest / 8th Sep 2020

TV sits centre stage in Australian’s hearts and homes

By Kim Portrate, CEO ThinkTV Published adnews.com.au In a year defined by uncertainty, one thing you can count on is the enduring power of TV. Kim Portrate explains. If there […]

Latest events

On the money: winning share in the competitive finance market

Events / ThinkTank / 30th Mar 2021

On the money: winning share in the competitive finance market

Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change […]

The Future of TV Advertising Sydney

Events / Conferences / SYD / 25th Feb 2021

The Future of TV Advertising Sydney

On 25 February, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from the […]

ThinkTank

Events / ThinkTank / 20th Nov 2020

ThinkTank

What Australia’s most effective campaigns tell us about building brands and driving business growth ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building […]

Retail ThinkTank

Events / ThinkTank / 25th Sep 2020

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp […]

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill. […]

ThinkTank Adelaide: Brand growth and the future of TV

Events / ThinkTank / ADL / 5th Mar 2020

ThinkTank Adelaide: Brand growth and the future of TV

On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]

ThinkTank Melbourne: Brand Growth, short vs long term impact

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled […]

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]

The Business of Growth

Events / Leaders Dinner / SYD / 31st Jul 2019

The Business of Growth

On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed […]

Mentoring, Multi-Tasking & Making Your Mark

Events / SYD / 30th Jul 2019

Mentoring, Multi-Tasking & Making Your Mark

On 30 July 2019, ThinkTV held an exclusive lunch event in Sydney as part of Advertising Week. The session looked at building an impressive and long-lasting career in the highly […]

@Think_TV

ANZ's Head of Brand Strategy & Marketing, Kjetil Undhjem, explains how the business has redirected spend over the past year to ensure relevant messages are reaching their customer base. Watch the latest episode of Business Drivers: https://thinktv.com.au/deep-dive/business-drivers/ #marketingeffectiveness

Over 17 million Australians watch linear broadcast TV every week - that’s some serious reach. Find out more in ThinkTV's latest Fact Pack, download now: https://thinktv.com.au/facts-and-stats/fact-pack-jul-to-dec-2020/

#thinktv #marketingeffectiveness

Aussie's Head of Marketing, Sascha Hunt, highlights the importance of reaching national, regional & metro audiences, saying TV is a great way to connect with Australians. Watch the latest episode of Business Drivers now: https://thinktv.com.au/deep-dive/business-drivers/ #thinktv #marketingeffectiveness

Did you know Australians spend over 64 hours a month watching TV? Find out more in ThinkTV's latest Fact Pack, download now: https://thinktv.com.au/facts-and-stats/fact-pack-jul-to-dec-2020/
#thinktv #marketingeffectiveness

Bell Direct's Tim Sparks explains why TV forms an integral part of their marketing strategy: "It helps drive awareness & consideration. We know that TV audiences are more engaged when watching video content." Watch now: https://thinktv.com.au/deep-dive/business-drivers/ #thinktv #marketingeffectiveness

@KimPortrate tells @MediaweekAUS brand is key to marketing in the financial services sector with investment in Total TV generating ROI of $10.30 for every $1 spent. Find out how TV can drive growth for finance marketers https://thinktv.com.au/news/how-tv-is-helping-the-finance-sector-grow-in-2021/
#thinktv #marketingeffectiveness

iSelect's Warren Hebard explains how they constantly monitor the performance of each channel, campaign & vertical they market to, in order to balance out ROI & optimise marketing spend. Watch the latest Business Drivers now https://thinktv.com.au/deep-dive/business-drivers/ #thinktv #marketingeffectiveness

BVOD has experienced a record 40% year on year growth with 474,068,000 total hours viewed in just the second half of 2020, between both live and on demand.

Download ThinkTV's Jul to Dec 2020 Fact Pack now: https://thinktv.com.au/facts-and-stats/fact-pack-jul-to-dec-2020/

#thinktv #marketingeffectiveness