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Read up on the latest news and articles from ThinkTV

Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.

Latest news

It’s time to make your new financial year media resolutions

News / Articles of Interest / 20th Jun 2022

It’s time to make your new financial year media resolutions

By Kim Portrate, CEO ThinkTV Published mumbrella.com.au With FY23 upon us, now is the perfect time to do a little media health check and put some new healthy habits in […]

VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

News / Articles of Interest / 7th Apr 2022

VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

Published mediaweek.com.au Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry. “VOZ has proven […]

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

News / Media Releases / 23rd Mar 2022

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]

Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming

News / Articles of Interest / 28th Feb 2022

Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming

Hosted by Paul McIntyre Published mi-3.com.au In the six months since VOZ launched, giving a look at unduplicated viewers on linear TV, online streaming and catch-up services, dozens of agencies […]

Total TV advertising market records $4.1 billion in ad revenue for 2021

News / Media Releases / 7th Feb 2022

Total TV advertising market records $4.1 billion in ad revenue for 2021

Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the […]

Why travel brands should continue to advertise through Omicron

News / Articles of Interest / 24th Jan 2022

Why travel brands should continue to advertise through Omicron

Published mumbrella.com.au The travel industry’s long-awaited bounce back is at the pandemic’s mercy, but that doesn’t mean now is the time to stop advertising; quite the opposite, argues former travel […]

ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)

News / Articles of Interest / 8th Dec 2021

ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)

By Kim Portrate, CEO ThinkTV Published adnews.com.au Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your brand […]

OzTAM CEO on VOZ market reception and what’s next

News / Articles of Interest / 18th Oct 2021

OzTAM CEO on VOZ market reception and what’s next

By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we […]

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

News / Media Releases / 27th Sep 2021

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]

New OzTAM data reveals how people at home split their video viewing

News / Articles of Interest / 20th Sep 2021

New OzTAM data reveals how people at home split their video viewing

By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]

Latest events

Future Focused

Events / Leaders Dinner / SYD / 22nd Mar 2022

Future Focused

On 22 March 2022, ThinkTV – together with the CEOs of Foxtel, Network 10, Nine and Seven West Media – hosted an exclusive business leaders’ dinner that explored the future […]

Media Optimisation: The difference between efficient and effective ROI

Events / Conferences / 27th Jul 2021

Media Optimisation: The difference between efficient and effective ROI

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV […]

On the money: winning share in the competitive finance market

Events / ThinkTank / 30th Mar 2021

On the money: winning share in the competitive finance market

Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change […]

The Future of TV Advertising Sydney

Events / Conferences / SYD / 25th Feb 2021

The Future of TV Advertising Sydney

On 25 February, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from the […]

ThinkTank

Events / ThinkTank / 20th Nov 2020

ThinkTank

What Australia’s most effective campaigns tell us about building brands and driving business growth ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building […]

Retail ThinkTank

Events / ThinkTank / 25th Sep 2020

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp […]

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill. […]

ThinkTank Adelaide: Brand growth and the future of TV

Events / ThinkTank / ADL / 5th Mar 2020

ThinkTank Adelaide: Brand growth and the future of TV

On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]

ThinkTank Melbourne: Brand Growth, short vs long term impact

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled […]

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]

@Think_TV

Seven’s Nat Harvey explains how buying is becoming channel agnostic & how VOZ is delivering deeper campaign insights. “VOZ stitches together broadcast & BVOD viewing to get a holistic picture of content consumption & campaign performance across devices. https://thinktv.com.au/news/voz-super-users-delivering-deeper-campaign-insights-reach-beyond-broadcast/

Great briefs are the springboard for great ad campaigns & the best ad campaigns generate more sales revenue in the short & long-term. To help ensure your briefs are grounded in facts, try the new Media Engine, a free tool powered by econometric modelling: https://thinktv.com.au/facts-and-stats/media-engine/

Introducing the Media Engine, a free planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend of $450 million and turnover of $23 billion. Try it today: https://thinktv.com.au/facts-and-stats/media-engine/

ThinkTV Australia’s latest Fact Pack shows Total TV accounts for 89.8% of ad-supported video viewing across all devices. Download the latest Fact Pack now: https://thinktv.com.au/facts-and-stats/fact-pack-jul-to-dec-2021/

#marketingeffectiveness #thinktv #betvcertain #totalTV

Lucrative ‘light viewers’ are streaming TV with networks reporting growth in young audiences and women. For more, check out Mi3's latest podcast now https://thinktv.com.au/news/mi3-podcast-lucrative-light-viewers-shifting-to-tv-streaming/

As travel opens up within Australia & around the world, the tourism industry has a chance to capitalise on pent-up demand & a return to healthy revenue levels. Download ThinkTV's special report for travel marketers: https://thinktv.com.au/deep-dive/get-set-for-travel-in-2022-now-is-the-time-to-advertise-on-tv/

Pent-up demand for travel has never been greater and travel brands that want to capitalise on this demand know that as the economy begins to recover, so too should their adverting efforts. Download ThinkTV's special report for travel marketers: https://thinktv.com.au/deep-dive/get-set-for-travel-in-2022-now-is-the-time-to-advertise-on-tv/

Kogan's Ross Metherell highlights the shift in their marketing mix over the past 12 months & the importance of reaching new people entering the rapidly growing online market. "We've been able to do that by expanding beyond digital & into media such as TV." https://thinktv.com.au/deep-dive/business-drivers/