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Read up on the latest news and articles from ThinkTV

Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.

Latest news

Media spend research reveals the difference between efficient and effective ROI

News / Articles of Interest / 19th Jul 2021

Media spend research reveals the difference between efficient and effective ROI

By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver […]

Research reveals the difference between efficient and effective ROI

News / Media Releases / 19th Jul 2021

Research reveals the difference between efficient and effective ROI

Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

News / Articles of Interest / 13th Jul 2021

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

By Kim Portrate, CEO ThinkTV Published mi3.com.au Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare […]

The ‘she-cession’ and adland

News / Articles of Interest / 28th Jun 2021

The ‘she-cession’ and adland

By Kim Portrate, CEO ThinkTV Published mi3.com.au Diversity and flexibility are key to stopping a quarter of our workforce leaving The “she-cession” is putting gender equality at risk. After all […]

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

News / Articles of Interest / 17th Jun 2021

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

Published advertisingweek.com ThinkTV CEO Kim Portrate talks to Advertising Week about her all-time favourite ads. What is your all-time favourite ad (or ad campaign) and why? You can’t go past […]

Maximising the post-pandemic opportunity for FMCG brands

News / Articles of Interest / 2nd Jun 2021

Maximising the post-pandemic opportunity for FMCG brands

Published CMO.com.au We have seen that brands which invested in communications during the pandemic have tended to emerge in a stronger position than those that pulled back. For FMCG brands, […]

To grow supermarket sales for FMCG you need to ThinkTV

News / Articles of Interest / 24th May 2021

To grow supermarket sales for FMCG you need to ThinkTV

Published mediaweek.com.au ThinkTV has released a special report to help better equip brands wanting to build FMCG sales. The report, branded At the Check-Out, details how growth can be sustained […]

How TV is helping the finance sector grow in 2021

News / Articles of Interest / 7th Apr 2021

How TV is helping the finance sector grow in 2021

Published mediaweek.com.au 2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery, […]

Introducing Jumpstart: a new mentored pathway to the Effie Awards

News / Articles of Interest / 24th Mar 2021

Introducing Jumpstart: a new mentored pathway to the Effie Awards

Published Advertising Council Australia Advertising Council Australia has introduced Jumpstart: a new mentored pathway to the Effie Awards. Jumpstart is a brand new category in the 2021 Effie Awards designed […]

New research reveals the real value of TV

News / Articles of Interest / 11th Mar 2021

New research reveals the real value of TV

Published CMO.com.au Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some […]

Latest events

On the money: winning share in the competitive finance market

Events / ThinkTank / 30th Mar 2021

On the money: winning share in the competitive finance market

Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change […]

The Future of TV Advertising Sydney

Events / Conferences / SYD / 25th Feb 2021

The Future of TV Advertising Sydney

On 25 February, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from the […]

ThinkTank

Events / ThinkTank / 20th Nov 2020

ThinkTank

What Australia’s most effective campaigns tell us about building brands and driving business growth ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building […]

Retail ThinkTank

Events / ThinkTank / 25th Sep 2020

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp […]

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill. […]

ThinkTank Adelaide: Brand growth and the future of TV

Events / ThinkTank / ADL / 5th Mar 2020

ThinkTank Adelaide: Brand growth and the future of TV

On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]

ThinkTank Melbourne: Brand Growth, short vs long term impact

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled […]

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]

The Business of Growth

Events / Leaders Dinner / SYD / 31st Jul 2019

The Business of Growth

On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed […]

Mentoring, Multi-Tasking & Making Your Mark

Events / SYD / 30th Jul 2019

Mentoring, Multi-Tasking & Making Your Mark

On 30 July 2019, ThinkTV held an exclusive lunch event in Sydney as part of Advertising Week. The session looked at building an impressive and long-lasting career in the highly […]

@Think_TV

BVOD audience growth soars, recording its largest viewing day in history, hitting a massive 297 million minutes last Sunday and 281 million minutes on Saturday. For more insights on BVOD and today's TV visit http://thinktv.com.au

The latest edition of ‘The Payback Series’ examines channels with scale, less risk, plus short & long term impact. The latest findings offer media investment insights for advertisers with a media spend from $500k through to $100m or more. Read more: https://thinktv.com.au/news/media-spend-research-reveals-the-difference-between-efficient-and-effective-roi/

Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. Download the findings now https://thinktv.com.au/facts-and-stats/research-reveals-the-difference-between-efficient-and-effective-roi/

#marketingeffectiveness #betvcertain #thinktv

There is a clear relationship between mental availability & business effects &, as Rob Brittain explains, mental availability is critical for brand growth. For more insights from Advertising Council Australia’s latest report, watch ‘To ESOV and Beyond’: https://thinktv.com.au/facts-and-stats/australian-advertising-effectiveness-rules-to-esov-and-beyond/

WATCH NOW: Godfather of effectiveness Peter Field outlines why 'To ESOV and Beyond', the latest report from Advertising Council Australia, is an invaluable playbook providing ammunition to build your case for advertising investment. Watch now at: https://thinktv.com.au/facts-and-stats/australian-advertising-effectiveness-rules-to-esov-and-beyond/
#thinktv

Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare to the daily engagement TV commands, Kim Portrate explains.

Read more: https://thinktv.com.au/news/under-40s-might-be-over-covid-but-theyre-not-abandoning-tv-to-camp-out-at-gold-class/

7 reasons why TV should be the last media channel you cut when the purse-strings are tightened and the first media dollar you spend when they’re re-opened. Be TV Certain, get your cheat sheet now https://thinktv.com.au/facts-and-stats/tv-delivers-a-bigger-sales-impact/

#thinktv #marketingeffectiveness #BeTVCertain

Join ThinkTV CEO Kim Portrate on 14 July at 'Envision: What's next for addressability' for ideas and solutions to create the future of addressable advertising. Find out more at https://events.pubmatic.com/envisionwhatsnextforaddressability

#thinktv #marketingeffectiveness