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Read up on the latest news and articles from ThinkTV

Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.

Latest news

TV sits centre stage in Australian’s hearts and homes

News / Articles of Interest / 8th Sep 2020

TV sits centre stage in Australian’s hearts and homes

By Kim Portrate, CEO ThinkTV Published adnews.com.au In a year defined by uncertainty, one thing you can count on is the enduring power of TV. Kim Portrate explains. If there […]

Attention matters in advertising, and part of the answer lies in screen real estate

News / Articles of Interest / 18th Aug 2020

Attention matters in advertising, and part of the answer lies in screen real estate

By Kim Portrate, CEO ThinkTV Published mumbrella.com.au If attention is a currency, some advertisers are paying for nothing, especially if people can’t see their ads, as Kim Portrate explains. It’s […]

Total TV market records $3.4 billion in ad revenue for FY 2019-20

News / Media Releases / 5th Aug 2020

Total TV market records $3.4 billion in ad revenue for FY 2019-20

TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for […]

MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

News / Articles of Interest / 21st Jul 2020

MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

By Brittney Rigby Published mumbrella.com.au The Media Federation of Australia (MFA) has launched a new, 10-week course to address the “rapidly changing nature of TV advertising” and “upcoming changes in […]

Mi3 podcast: premium content audiences at all time high

News / Articles of Interest / 16th Jun 2020

Mi3 podcast: premium content audiences at all time high

Published mi3.com.au The audiences of Australian TV, news media and premium digital platforms have never been stronger with viewership and subscriptions up and a new baseline of engagement established off […]

How can you influence consumer behaviour in a post-COVID world?

News / Articles of Interest / 1st Jun 2020

How can you influence consumer behaviour in a post-COVID world?

Published adnews.com.au With their usual choices unavailable during the pandemic, consumers turned to new brands disrupting long-held loyalties. So how can brands be included in this consideration set or stay […]

TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

News / Media Releases / 1st Jun 2020

TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study. […]

It’s all about content as networks prep H2 2020

News / Articles of Interest / 27th May 2020

It’s all about content as networks prep H2 2020

Published mediaweek.com.au ThinkTV’s Kim Portrate tells Mediaweek that Australia’s TV broadcasters are just getting started with hundreds of hours of content yet to come in 2020 Click here for more

Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

News / Marketing during a crisis / 18th May 2020

Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]

Lockdown paint advertising campaign is truly an inspiration

News / Marketing during a crisis / 18th May 2020

Lockdown paint advertising campaign is truly an inspiration

By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au

Latest events

Retail ThinkTank

Events / ThinkTank / 25th Sep 2020

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp […]

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill. […]

ThinkTank Adelaide: Brand growth and the future of TV

Events / ThinkTank / ADL / 5th Mar 2020

ThinkTank Adelaide: Brand growth and the future of TV

On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]

ThinkTank Melbourne: Brand Growth, short vs long term impact

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled […]

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]

The Business of Growth

Events / Leaders Dinner / SYD / 31st Jul 2019

The Business of Growth

On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed […]

Mentoring, Multi-Tasking & Making Your Mark

Events / SYD / 30th Jul 2019

Mentoring, Multi-Tasking & Making Your Mark

On 30 July 2019, ThinkTV held an exclusive lunch event in Sydney as part of Advertising Week. The session looked at building an impressive and long-lasting career in the highly […]

ThinkTV & AANA present Not All Reach is Equal

Events / MEL / 16th May 2019

ThinkTV & AANA present Not All Reach is Equal

On 16 May 2019, ThinkTV and AANA hosted a special presentation on cross platform effectiveness where marketers were provided with vital information as to how they can extend their reach […]

@Think_TV

Over 62% of Australian consumers are likely to shop primarily online during this holiday season (WARC). With customers choosing to shop from home, the best way to get your product in front of them is in their lounge rooms #marketingeffectiveness https://thinktv.com.au/deep-dive/retail-tv-is-the-new-shopfront/

Don't miss tomorrow's Retail ThinkTank featuring Koala’s Chief Marketing & Technology Officer Peter Sloterdyk, a must for retail marketers and their agency partners. Register now at https://lnkd.in/gfs3H67

The unduplicated reach of Australians watching TV every week is over 75%. Download ThinkTV's latest Fact Pack for a deep dive on the data that matters https://thinktv.com.au/facts-and-stats/fact-pack-january-to-june-2020/

Join us on 25 Sept for an exclusive (virtual) session for retail marketers & their agency partners. Featuring Koala’s Peter Sloterdyk who has turned adversity into opportunity and delivered real return on the brand’s media investment, register now at https://thinktv.com.au/retail-thinktank/

There's never been a more challenging time to drive growth. One business that is seeing a positive impact off the back of a changed strategic direction is Nissan. Check out Nissan's Geraldine Davys on 'Business Drivers' #marketingeffectiveness https://thinktv.com.au/deep-dive/business-drivers/

It’s important to have all the facts so you can make the best decisions for your brand. ThinkTV’s latest bi-annual fact pack gives you the who, where, when & how long of TV today, providing you with all you need to be TV certain #thinktv https://thinktv.com.au/facts-and-stats/fact-pack-january-to-june-2020/

For ads to be effective, people need to pay attention to them. With data from 2,583 ppl watching 18,219 ads this visualisation demonstrates the enormous difference in attention your ad achieves when shown on TV compared to less effective platforms https://lnkd.in/gxXc6MP

@KimPortrate says if attention is a currency, some advertisers are paying for nothing, especially if people can’t see their ads. For ads to be effective people need to see them & they need to pay attention to them #marketingeffectiveness
https://mumbrella.com.au/attention-matters-in-advertising-and-part-of-the-answer-lies-in-screen-real-estate-639098