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Read up on the latest news and articles from ThinkTV

Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.

Latest news

Crisis a ‘time to build brands’

News / Marketing during a crisis / 30th Mar 2020

Crisis a ‘time to build brands’

Industry executives are urging brands to connect with home-bound con­sumers, who are ferociously consuming media, and to start planning now for the recovery. By Lilly Vitorovich Published The Australian

COVID-19: How the media is driving behaviour change

News / Marketing during a crisis / 30th Mar 2020

COVID-19: How the media is driving behaviour change

Behavioural science has important lessons for how media is used during the ongoing pandemic and brands can benefit from these learnings.  By Michaela Jefferson Published mediatel.co.uk

Australia’s TV broadcasters respond to COVID-19

News / Marketing during a crisis / 30th Mar 2020

Australia’s TV broadcasters respond to COVID-19

From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they speak to […]

Kantar research finds national media channels are the most trusted information source

News / Marketing during a crisis / 27th Mar 2020

Kantar research finds national media channels are the most trusted information source

Kantar’s latest study, ‘Covid-19 Barometer,’ examines how the pandemic is influencing consumer attitudes, behavior, and expectations, along with how advertisers should respond to stay relevant in these times. By Nathan […]

During COVID-19, Aussies are choosing trusted brands that deliver safety and value

News / Marketing during a crisis / 27th Mar 2020

During COVID-19, Aussies are choosing trusted brands that deliver safety and value

New research from Kantar suggests Aussies want brands to focus on affordable pricing, deals and promotions, easy availability of products and services (especially, supermarkets, banking, FMCG) and products and services […]

Now is the time for brands to lean in

News / Marketing during a crisis / 25th Mar 2020

Now is the time for brands to lean in

Nielsen forecasts a 60% rise in media consumption and recommends brands and agencies adjust the products being marketed as well as the tone in which messages are delivered to account for this shift in behaviour. […]

How should your brand respond to COVID-19?

News / Marketing during a crisis / 25th Mar 2020

How should your brand respond to COVID-19?

Kantar research finds the long-term prognosis for many brands will be uncertain if they don’t respond correctly to the COVID-19 pandemic. By Joe Mandese Published mediapost.com

How to advertise during COVID-19

News / Marketing during a crisis / 25th Mar 2020

How to advertise during COVID-19

By Rob Clapp Published warc.com As new media consumption habits take hold and brands grapple with whether the best approach is short-term sales activation or long-term brand building, research by […]

The optimal media mix during COVID-19

News / Marketing during a crisis / 24th Mar 2020

The optimal media mix during COVID-19

By Emma Black and George Groves Published mumbrella.com.au Research by McCann Melbourne shows where ad dollars are working hardest during the crisis and how to optimise campaigns to accommodate social […]

Consumers want reassuring brand messages during COVID-19

News / Marketing during a crisis / 23rd Mar 2020

Consumers want reassuring brand messages during COVID-19

Research by the American Association of Advertising Agencies reveals consumers want messages that are “reassuring from the brands I know and trust,” with 40% of survey respondents interested in what […]

Latest events

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill. […]

ThinkTank Adelaide: Brand growth and the future of TV

Events / ThinkTank / ADL / 5th Mar 2020

ThinkTank Adelaide: Brand growth and the future of TV

On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]

ThinkTank Melbourne: Brand Growth, short vs long term impact

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled […]

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]

The Business of Growth

Events / Leaders Dinner / SYD / 31st Jul 2019

The Business of Growth

On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed […]

Mentoring, Multi-Tasking & Making Your Mark

Events / SYD / 30th Jul 2019

Mentoring, Multi-Tasking & Making Your Mark

On 30 July 2019, ThinkTV held an exclusive lunch event in Sydney as part of Advertising Week. The session looked at building an impressive and long-lasting career in the highly […]

ThinkTV & AANA present Not All Reach is Equal

Events / MEL / 16th May 2019

ThinkTV & AANA present Not All Reach is Equal

On 16 May 2019, ThinkTV and AANA hosted a special presentation on cross platform effectiveness where marketers were provided with vital information as to how they can extend their reach […]

@Think_TV

Kantar research finds the long-term prognosis for many brands will be uncertain if they don’t respond correctly to the COVID-19 pandemic https://thinktv.com.au/news/how-should-your-brand-respond-to-covid-19/

Celebrities such as Richard Wilkins, Georgie Parker, Jonathan LaPaglia and The Gogglebox crew encourage Australians to slow the spread of the virus and band together in moments of crisis https://thinktv.com.au/news/australias-tv-broadcasters-respond-to-covid-19/ #thinktv #tv #marketing #COVIDー19

As Australians seek trusted, credible information as well as light relief, primetime TV viewing has increased. Find out more https://thinktv.com.au/facts-and-stats/tv-bvod-consumption/ #thinkTV #marketing #COVIDー19 #TV

Australian BVOD viewing has seen a surge reaching the highest it has ever been. Find out more https://3ntx2j1ixpst401wzg360pah-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/ThinkTV-Weekly-TV-Viewing-Data_310320.pdf #thinkTV #TV #COVIDー19 #marketing

Whether you work as a marketer or in a media agency, we know you want to get your head around the ‘new normal’, so each week we'll be tracking & publishing TV+BVOD audience data. Check it out now #thinktv #COVIDー19 #marketing #TV

https://thinktv.com.au/facts-and-stats/tv-bvod-consumption/

@Think_TV launches 'Business Drivers', an initiative with Sky News that shines a spotlight on Australian CMOs & the ways they drive growth. Watch the interview with SATC's Brent Hill now at https://thinktv.com.au/deep-dive/business-drivers/ #thinktv

A new era of televisionary measurement has arrived, with initial insights now released from VOZ. Combining broadcast viewing on TV sets with connected devices, VOZ provides all-screen, cross-platform planning & reporting for Australia’s television industry http://virtualoz.com.au

@Foxtel’s Patrick Delany says: “Let’s get serious about protecting Australian creative content. Let’s get serious about protecting Australian businesses.” #thinkTV #television #advertising #marketing #ftvsydney