Latest news

News / Articles of Interest / 20th Jun 2022
It’s time to make your new financial year media resolutions
By Kim Portrate, CEO ThinkTV Published mumbrella.com.au With FY23 upon us, now is the perfect time to do a little media health check and put some new healthy habits in […]

News / Articles of Interest / 7th Apr 2022
VOZ super users: Delivering deeper campaign insights & reach beyond broadcast
Published mediaweek.com.au Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry. “VOZ has proven […]

News / Media Releases / 23rd Mar 2022
ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands
The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]

News / Articles of Interest / 28th Feb 2022
Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming
Hosted by Paul McIntyre Published mi-3.com.au In the six months since VOZ launched, giving a look at unduplicated viewers on linear TV, online streaming and catch-up services, dozens of agencies […]

News / Media Releases / 7th Feb 2022
Total TV advertising market records $4.1 billion in ad revenue for 2021
Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the […]

News / Articles of Interest / 24th Jan 2022
Why travel brands should continue to advertise through Omicron
Published mumbrella.com.au The travel industry’s long-awaited bounce back is at the pandemic’s mercy, but that doesn’t mean now is the time to stop advertising; quite the opposite, argues former travel […]

News / Articles of Interest / 8th Dec 2021
ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)
By Kim Portrate, CEO ThinkTV Published adnews.com.au Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your brand […]

News / Articles of Interest / 18th Oct 2021
OzTAM CEO on VOZ market reception and what’s next
By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we […]

News / Media Releases / 27th Sep 2021
New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]

News / Articles of Interest / 20th Sep 2021
New OzTAM data reveals how people at home split their video viewing
By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]
Latest events

Events / Conferences / MEL / 14th Jul 2022
MFA 5+ Inspiration Series
On 14 July 2022, ThinkTV supported 200+ MFA members and special guests at the 5+ Inspiration Series to discuss why a long-term mindset is in fact the best way to […]

Events / Leaders Dinner / SYD / 22nd Mar 2022
Future Focused
On 22 March 2022, ThinkTV – together with the CEOs of Foxtel, Network 10, Nine and Seven West Media – hosted an exclusive business leaders’ dinner that explored the future […]

Events / Conferences / 27th Jul 2021
Media Optimisation: The difference between efficient and effective ROI
While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV […]

Events / ThinkTank / 30th Mar 2021
On the money: winning share in the competitive finance market
Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change […]

Events / Conferences / SYD / 25th Feb 2021
The Future of TV Advertising Sydney
On 25 February 2021, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from […]

Events / ThinkTank / 20th Nov 2020
ThinkTank
What Australia’s most effective campaigns tell us about building brands and driving business growth ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building […]

Events / ThinkTank / 25th Sep 2020
Retail ThinkTank
How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp […]

Events / Leaders Dinner / SYD / 11th Mar 2020
ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner
On the eve of Mumbrella’s Travel Marketing Summit 2020, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent […]

Events / ThinkTank / ADL / 5th Mar 2020
ThinkTank Adelaide: Brand growth and the future of TV
On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]

Events / ThinkTank / MEL / 21st Nov 2019
ThinkTank Melbourne: Brand Growth, short vs long term impact
On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled […]