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Read up on the latest news and articles from ThinkTV

Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.

Latest news

Snapshot of the Upfronts

News / ThinkTV News / 2nd Dec 2019

Snapshot of the Upfronts

Australian broadcasters announce technology provider for demand-side buying platform

News / Media Releases / 2nd Dec 2019

Australian broadcasters announce technology provider for demand-side buying platform

The buying platform will allow agencies to monetise the datasets provided by the forthcoming VOZ database and simplify the buying of TV across platforms In a world-first, Australian broadcasters have […]

How to avoid getting lost in a sea of mediocrity

News / Articles of Interest / 29th Nov 2019

How to avoid getting lost in a sea of mediocrity

By Jamie Connolly, Wavemaker group business director Published adnews.com.au We all know that grabbing, let alone keeping people’s attention is getting harder and harder. We’ve also seen the studies and […]

Discover the secret to campaign effectiveness

News / ThinkTV News / 23rd Nov 2019

Discover the secret to campaign effectiveness

Only the unreasonably ambitious will drive growth

News / Articles of Interest / 28th Oct 2019

Only the unreasonably ambitious will drive growth

By Kim Portrate, ThinkTV Published mi-3.com.au How can brands with shrinking budgets and increasing pressure to deliver dividends to shareholders be exceptional? The best way is to think about your […]

Stop paying for ineffective reach – not all connection is created equal

News / Articles of Interest / 22nd Oct 2019

Stop paying for ineffective reach – not all connection is created equal

Published marketingmag.com.au What’s the point of reaching millions if your message remains unseen, unremembered and the audience is left feeling less than compelled? ThinkTV’s Rowena Newman explains how to ensure […]

Australia’s hipages moves to The Block for branding push

News / Articles of Interest / 9th Aug 2019

Australia’s hipages moves to The Block for branding push

Published WARC Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will […]

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

News / Media Releases / 7th Aug 2019

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market, […]

‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

News / Articles of Interest / 5th Aug 2019

‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

Published Mi3 Former KFC, Optus and Commbank marketer Stuart Tucker has done the unthinkable for a digital pureplay targeting the $70bn market for tradies – he’s cut back paid search […]

The facts on the effectiveness of Facebook video advertising

News / Articles of Interest / 30th Jul 2019

The facts on the effectiveness of Facebook video advertising

By Kim Portrate, ThinkTV Published adnews.com.au While the debate rages on about Facebook’s My Screen report, ThinkTV’s Kim Portrate says the errors and withdrawal of the report aren’t the real […]

@Think_TV

TV has a massive year planned in 2020; from fresh new programming and innovations in technology & data, there’s a lot to take in. Check out our recap of what’s on offer #thinktv https://thinktv.com.au/deep-dive/snapshot-of-the-upfronts/

'How to avoid getting lost in a sea of mediocrity' a great article by Wavemaker's Jamie Connolly on the need for reach that delivers an outcome beyond just media metrics in order to succeed in the attention economy https://www.adnews.com.au/opinion/how-to-avoid-getting-lost-in-a-sea-of-mediocrity

Thank you to all of those who celebrated #worldtvday with us at ThinkTank Melbourne; Rob Brittain, Pieter-Paul von Weiler, Dominique Dalton, Thomas Dobson and Josh Loh #WeLoveTV #thinktv

Christmas spend-a-palooza 2019 is expected to top $55.6 billion, the biggest on record. An extra point of market share has never been worth more; maximise your market share with TV #thinktv https://thinktv.com.au/are-you-ready-for-the-christmas-spend-a-palooza/

ThinkTV’s latest bi-annual Fact Pack: all about today’s TV, who’s watching, how they’re watching & when. Plus, the latest data on the growth of BVOD & impact of connected TVs #thinktv