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Read up on the latest news and articles from ThinkTV

Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.

Latest news

OzTAM CEO on VOZ market reception and what’s next

News / Articles of Interest / 18th Oct 2021

OzTAM CEO on VOZ market reception and what’s next

By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we […]

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

News / Media Releases / 27th Sep 2021

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]

New OzTAM data reveals how people at home split their video viewing

News / Articles of Interest / 20th Sep 2021

New OzTAM data reveals how people at home split their video viewing

By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]

When is an audience not an audience? What marketers need to know when allocating video ad dollars

News / Articles of Interest / 6th Sep 2021

When is an audience not an audience? What marketers need to know when allocating video ad dollars

By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel […]

VOZ data reveals Total TV audience of 20m weekly

News / Articles of Interest / 1st Sep 2021

VOZ data reveals Total TV audience of 20m weekly

By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing […]

Total TV market records $3.8 billion in ad revenue for FY 2020-21

News / Media Releases / 16th Aug 2021

Total TV market records $3.8 billion in ad revenue for FY 2020-21

Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]

WFH Diaries: Kim Portrate

News / Articles of Interest / 10th Aug 2021

WFH Diaries: Kim Portrate

By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their […]

Media spend research reveals the difference between efficient and effective ROI

News / Articles of Interest / 19th Jul 2021

Media spend research reveals the difference between efficient and effective ROI

By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver […]

Research reveals the difference between efficient and effective ROI

News / Media Releases / 19th Jul 2021

Research reveals the difference between efficient and effective ROI

Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

News / Articles of Interest / 13th Jul 2021

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

By Kim Portrate, CEO ThinkTV Published mi3.com.au Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare […]

Latest events

Media Optimisation: The difference between efficient and effective ROI

Events / Conferences / 27th Jul 2021

Media Optimisation: The difference between efficient and effective ROI

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV […]

On the money: winning share in the competitive finance market

Events / ThinkTank / 30th Mar 2021

On the money: winning share in the competitive finance market

Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change […]

The Future of TV Advertising Sydney

Events / Conferences / SYD / 25th Feb 2021

The Future of TV Advertising Sydney

On 25 February, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from the […]

ThinkTank

Events / ThinkTank / 20th Nov 2020

ThinkTank

What Australia’s most effective campaigns tell us about building brands and driving business growth ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building […]

Retail ThinkTank

Events / ThinkTank / 25th Sep 2020

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp […]

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill. […]

ThinkTank Adelaide: Brand growth and the future of TV

Events / ThinkTank / ADL / 5th Mar 2020

ThinkTank Adelaide: Brand growth and the future of TV

On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]

ThinkTank Melbourne: Brand Growth, short vs long term impact

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled […]

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]

The Business of Growth

Events / Leaders Dinner / SYD / 31st Jul 2019

The Business of Growth

On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed […]

@Think_TV

OzTAM's Doug Peiffer spoke to Mediaweek on the market reception to VOZ noting the reach & frequency portal shows certain programs are getting double-digit increases in reach when adding linear catch-up and BVOD. Read more: https://thinktv.com.au/news/oztam-ceo-on-voz-market-reception-and-whats-next/

MLA's GM Marketing & Insights, Nathan Low says the company made a really brave decision to lean into the way Australians were feeling about border closures for the summer lamb campaign, delivering double digit growth. Watch Business Drivers now on demand: https://thinktv.com.au/deep-dive/business-drivers/

Lendi CMO, Zara Cobb highlights the importance of TV saying it's "the fastest way to reach the most amount of people. As the brand becomes more mature TV will become more important & also to ween us off the Google drug." Watch now: https://thinktv.com.au/deep-dive/business-drivers/

While some media perform well in the short-run, the longer-term impacts show that as TV campaigns bring new customers into & through the funnel, TV has the power to generate both volume sales & ROI. Be TV Certain, get the full report: https://thinktv.com.au/facts-and-stats/research-reveals-the-difference-between-efficient-and-effective-roi/ #thinktv #betvcertain

Growth-focussed marketers know the secret to sales success lies in balancing both efficiency & effectiveness. While ROI tells you how well you spent your last media dollar, sales volume contribution tells you how to spend your next. Get the full report https://thinktv.com.au/facts-and-stats/research-reveals-the-difference-between-efficient-and-effective-roi/

The latest research from the Payback Series reveals that TV delivers 5X more sales volume than the next best channel.

Be TV Certain, get the full report: https://thinktv.com.au/facts-and-stats/research-reveals-the-difference-between-efficient-and-effective-roi/

#marketingeffectiveness #thinktv #betvcertain #totalTV

For the first time, advertisers have been able to get a snapshot of total video consumption. OzTAM's estimated share of video viewing in Australian homes in Jun 2021 show that advertisers who choose to go big with TV are making the right choice. https://thinktv.com.au/news/new-oztam-data-reveals-how-people-at-home-split-their-video-viewing/

While there’s a sea of choice for Australian viewers, the video advertising options for marketers are much simpler. When considering video audiences, marketers need only factor in the platforms that allow advertising.
Get all the facts on in-home viewing: https://thinktv.com.au/facts-and-stats/fact-pack-jan-to-jun-2021/