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Read up on the latest news and articles from ThinkTV

Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.

Latest news

New OzTAM data reveals how people at home split their video viewing

News / Articles of Interest / 20th Sep 2021

New OzTAM data reveals how people at home split their video viewing

By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]

When is an audience not an audience? What marketers need to know when allocating video ad dollars

News / Articles of Interest / 6th Sep 2021

When is an audience not an audience? What marketers need to know when allocating video ad dollars

By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel […]

VOZ data reveals Total TV audience of 20m weekly

News / Articles of Interest / 1st Sep 2021

VOZ data reveals Total TV audience of 20m weekly

By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing […]

Total TV market records $3.8 billion in ad revenue for FY 2020-21

News / Media Releases / 16th Aug 2021

Total TV market records $3.8 billion in ad revenue for FY 2020-21

Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]

WFH Diaries: Kim Portrate

News / Articles of Interest / 10th Aug 2021

WFH Diaries: Kim Portrate

By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their […]

Media spend research reveals the difference between efficient and effective ROI

News / Articles of Interest / 19th Jul 2021

Media spend research reveals the difference between efficient and effective ROI

By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver […]

Research reveals the difference between efficient and effective ROI

News / Media Releases / 19th Jul 2021

Research reveals the difference between efficient and effective ROI

Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

News / Articles of Interest / 13th Jul 2021

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

By Kim Portrate, CEO ThinkTV Published mi3.com.au Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare […]

The ‘she-cession’ and adland

News / Articles of Interest / 28th Jun 2021

The ‘she-cession’ and adland

By Kim Portrate, CEO ThinkTV Published mi3.com.au Diversity and flexibility are key to stopping a quarter of our workforce leaving The “she-cession” is putting gender equality at risk. After all […]

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

News / Articles of Interest / 17th Jun 2021

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

Published advertisingweek.com ThinkTV CEO Kim Portrate talks to Advertising Week about her all-time favourite ads. What is your all-time favourite ad (or ad campaign) and why? You can’t go past […]

Latest events

Media Optimisation: The difference between efficient and effective ROI

Events / Conferences / 27th Jul 2021

Media Optimisation: The difference between efficient and effective ROI

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV […]

On the money: winning share in the competitive finance market

Events / ThinkTank / 30th Mar 2021

On the money: winning share in the competitive finance market

Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change […]

The Future of TV Advertising Sydney

Events / Conferences / SYD / 25th Feb 2021

The Future of TV Advertising Sydney

On 25 February, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from the […]

ThinkTank

Events / ThinkTank / 20th Nov 2020

ThinkTank

What Australia’s most effective campaigns tell us about building brands and driving business growth ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building […]

Retail ThinkTank

Events / ThinkTank / 25th Sep 2020

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp […]

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill. […]

ThinkTank Adelaide: Brand growth and the future of TV

Events / ThinkTank / ADL / 5th Mar 2020

ThinkTank Adelaide: Brand growth and the future of TV

On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]

ThinkTank Melbourne: Brand Growth, short vs long term impact

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled […]

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]

The Business of Growth

Events / Leaders Dinner / SYD / 31st Jul 2019

The Business of Growth

On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed […]

@Think_TV

While there’s a sea of choice for Australian viewers, the video advertising options for marketers are much simpler. When considering video audiences, marketers need only factor in the platforms that allow advertising.
Get all the facts on in-home viewing: https://thinktv.com.au/facts-and-stats/fact-pack-jan-to-jun-2021/

The explosion of consumer choices in the video universe may not have changed things as much as you think. From a brands-eye view, the options for effective video advertising are quite simple. ThinkTV Australia's Kim Portrate explains. https://thinktv.com.au/news/when-is-an-audience-not-an-audience-what-marketers-need-to-know-when-allocating-video-ad-dollars/

ThinkTV’s latest Fact Pack shows Total TV accounts for 87.9% of ad supported video viewing across all devices. Download the latest Fact Pack now: https://thinktv.com.au/facts-and-stats/fact-pack-jan-to-jun-2021/

#marketingeffectiveness #thinktv #betvcertain #totalTV

The explosion of consumer choices in the video universe may not have changed things as much as you think. From a brands-eye view, options for effective video advertising are simple. Read more: https://thinktv.com.au/news/when-is-an-audience-not-an-audience-what-marketers-need-to-know-when-allocating-video-ad-dollars/

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV's latest Fact Pack contains new VOZ-enabled insights & a detailed snapshot of total ad-supported video viewing on any in-home viewing device. Download now: https://thinktv.com.au/facts-and-stats/fact-pack-jan-to-jun-2021/

The release of the first VOZ data shows a Total TV audience of 20mil weekly. ThinkTV's Kim Portrate tells Mediaweek “We actually have a bigger audience across TV than we think. VOZ is the first opportunity we have had to demonstrate that.” https://thinktv.com.au/news/voz-data-reveals-total-tv-audience-of-20m-weekly/

Are you ready to go big? There’s no better way to go big than to build your campaigns on the bedrock of TV. For the latest research on how TV delivers such massive results, check out: https://thinktv.com.au/facts-and-stats/research-reveals-the-difference-between-efficient-and-effective-roi/
#marketingeffectiveness #thinktv #betvcertain #totalTV

Discover how TV can help your next campaign go big, https://thinktv.com.au/facts-and-stats/research-reveals-the-difference-between-efficient-and-effective-roi/
#marketingeffectiveness #thinktv #betvcertain