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Read up on the latest news and articles from ThinkTV

Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.

Latest news

Only the unreasonably ambitious will drive growth

News / Articles of Interest / 28th Oct 2019

Only the unreasonably ambitious will drive growth

By Kim Portrate, ThinkTV Published mi-3.com.au How can brands with shrinking budgets and increasing pressure to deliver dividends to shareholders be exceptional? The best way is to think about your […]

Stop paying for ineffective reach – not all connection is created equal

News / Articles of Interest / 22nd Oct 2019

Stop paying for ineffective reach – not all connection is created equal

Published marketingmag.com.au What’s the point of reaching millions if your message remains unseen, unremembered and the audience is left feeling less than compelled? ThinkTV’s Rowena Newman explains how to ensure […]

Australia’s hipages moves to The Block for branding push

News / Articles of Interest / 9th Aug 2019

Australia’s hipages moves to The Block for branding push

Published WARC Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will […]

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

News / Media Releases / 7th Aug 2019

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market, […]

‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

News / Articles of Interest / 5th Aug 2019

‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

Published Mi3 Former KFC, Optus and Commbank marketer Stuart Tucker has done the unthinkable for a digital pureplay targeting the $70bn market for tradies – he’s cut back paid search […]

The facts on the effectiveness of Facebook video advertising

News / Articles of Interest / 30th Jul 2019

The facts on the effectiveness of Facebook video advertising

By Kim Portrate, ThinkTV Published adnews.com.au While the debate rages on about Facebook’s My Screen report, ThinkTV’s Kim Portrate says the errors and withdrawal of the report aren’t the real […]

Warning: Numberwanging may cause blindness

News / Articles of Interest / 24th Jul 2019

Warning: Numberwanging may cause blindness

By Steve Weaver, ThinkTV Published AdNews There’s nothing like a robust, independent, factual research report to get the blood pumping on the first day of the work week and Monday’s […]

Why sports advertising is a grand slam for brands

News / Articles of Interest / 17th Jul 2019

Why sports advertising is a grand slam for brands

By Steve Weaver, ThinkTV Published Mumbrella Sport has a unique ability to create an emotional connection between brands and viewers, says ThinkTV’s Steve Weaver. And research shows advertising that stirs […]

BVOD – the ultimate reach extender

News / Articles of Interest / 16th Jul 2019

BVOD – the ultimate reach extender

Published mumbrella.com.au Trying to get more reach? Here’s the answer you’ve been searching for. Television has long been the king of reach. For decades, the platform has boasted unrivalled audience […]

Feedback is good but facts are better

News / Articles of Interest / 11th Jun 2019

Feedback is good but facts are better

By Kim Portrate, CEO of ThinkTV Published AdNews Australia’s broadcasters are far from “shortsighted” and missing an opportunity to unite, says ThinkTV’s Kim Portrate. Here she replies to comments about […]

@Think_TV

Christmas spend-a-palooza 2019 is expected to top $55.6 billion, the biggest on record. An extra point of market share has never been worth more; maximise your market share with TV #thinktv https://thinktv.com.au/are-you-ready-for-the-christmas-spend-a-palooza/

ThinkTV’s latest bi-annual Fact Pack: all about today’s TV, who’s watching, how they’re watching & when. Plus, the latest data on the growth of BVOD & impact of connected TVs #thinktv

Thanks to Guillaume Papillon, Karen Halligan and Doug Peiffer for your impressive and informative presentations at ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth https://thinktv.com.au/news/events-2/thinktank-clicketyboom/

The Future of Banking report reveals what’s changing, what consumers need and how marketers within the sector can effectively engage the market #thinktv http://bit.ly/2MQ3k0U

If you’re a digital business looking to get noticed, maybe it’s time to #thinktv https://vimeo.com/352621720