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    The latest news and articles from ThinkTV

    Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.

    Latest news

    Does investing in OOH at the expense of TV make campaigns less effective?

    News / Articles of Interest / 28th Feb 2024

    Does investing in OOH at the expense of TV make campaigns less effective?

    By Kim Portrate, ThinkTV Published Mediaweek Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising […]

    This year, building trust means building profit

    News / Articles of Interest / 22nd Feb 2024

    This year, building trust means building profit

    By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the […]

    Total TV advertising market records $3.4 billion in ad revenue for 2023

    News / Media Releases / 9th Feb 2024

    Total TV advertising market records $3.4 billion in ad revenue for 2023

    Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]

    Australian stories help to forge a lasting connection with TV audiences in 2024

    News / Articles of Interest / 31st Jan 2024

    Australian stories help to forge a lasting connection with TV audiences in 2024

    Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to […]

    Perspective: The year TV brought Australians together

    News / Articles of Interest / 10th Nov 2023

    Perspective: The year TV brought Australians together

    By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]

    If 20+ million viewers is a ‘problem’, I’ll take it

    News / Articles of Interest / 13th Oct 2023

    If 20+ million viewers is a ‘problem’, I’ll take it

    By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to […]

    TV advertising market records $3.6 billion for 12months to June 2023

    News / Media Releases / 14th Aug 2023

    TV advertising market records $3.6 billion for 12months to June 2023

    Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue […]

    TV or YouTube: Which platform is best for short- and long-term business results?

    News / Articles of Interest / 8th Jun 2023

    TV or YouTube: Which platform is best for short- and long-term business results?

    Published AdNews Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is […]

    CMOs share Effie Award-winning work via ThinkTV campaign

    News / Articles of Interest / 7th Jun 2023

    CMOs share Effie Award-winning work via ThinkTV campaign

    Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark […]

    Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

    News / Articles of Interest / 6th Jun 2023

    Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

    By James Manning Published Mediaweek It’s television, but not as you know it, according to Mim Haysom, EGM Brand & Marketing at Suncorp Group. The celebrated marketing boss said the […]

    Latest events

    RE VISION: Watch the sessions now on demand

    Events / SYD / 4th May 2023

    RE VISION: Watch the sessions now on demand

    On Thursday 4 May 2023, RE VISION took over Sydney’s Carriageworks for an inspiring afternoon that presented some of the best minds who are leading change across marketing, media, programming […]

    B&T’s 30 Under 30

    Events / SYD / 29th Mar 2023

    B&T’s 30 Under 30

    The B&T 30 Under 30 2023 Awards celebration was held on Wednesday 29 March where over 450 media, marketing and creative young guns packed into The Ivy Ballroom to celebrate […]

    Mumbrella Retail Marketing Summit: How to get the most from your media

    Events / SYD / 9th Mar 2023

    Mumbrella Retail Marketing Summit: How to get the most from your media

    On 23rd March 2023, ThinkTV joined the Mumbrella Retail Marketing Summit for an exclusive presentation of new research. The session unpacked detailed analysis from Kantar that sheds light on campaign […]

    ThinkTV x AdClub: Optimising Cross Channel Interaction

    Events / SYD / 9th Mar 2023

    ThinkTV x AdClub: Optimising Cross Channel Interaction

    On 9th March 2023, ThinkTV joined AdNews for an exclusive AdClub session held on their glorious rooftop in Surry Hills to launch new, bespoke research commissioned by ThinkTV with Kantar […]

    Mediaweek 100

    Events / SYD / 21st Oct 2022

    Mediaweek 100

    The inaugural Mediaweek 100 Power Lunch was held on 21 October 2022, where the most powerful people across the media industry were named. ThinkTV and Premium Content Alliance CEO Kim […]

    MFA 5+ Inspiration Series March 2023

    Events / Conferences / 14th Sep 2022

    MFA 5+ Inspiration Series March 2023

    In March 2023, ThinkTV joined 300+ MFA members and special guests across Melbourne & Sydney at the 5+ Inspiration Series: Leadership in the ESG era to discuss how we can […]

    MFA 5+ Inspiration Series September 2022

    Events / Conferences / 14th Sep 2022

    MFA 5+ Inspiration Series September 2022

    In September 2022, ThinkTV joined 300+ MFA members and special guests across Melbourne & Sydney at the 5+ Inspiration Series to discuss how open-minded leadership encourages growth, diversity and innovation. […]

    ThinkTank: The changing behaviour of Australian audiences

    Events / ThinkTank / MEL / 8th Sep 2022

    ThinkTank: The changing behaviour of Australian audiences

    On 8 September 2022, ThinkTV, ThinkPremiumDigital and ThinkNewsBrands welcomed marketing & media agency guests for a deep dive on the changing habits & behaviours of Australian audiences. Leading the morning […]

    MFA 5+ Inspiration Series

    Events / Conferences / MEL / 14th Jul 2022

    MFA 5+ Inspiration Series

    On 14 July 2022, ThinkTV supported 200+ MFA members and special guests at the 5+ Inspiration Series to discuss why a long-term mindset is in fact the best way to […]

    Future Focused

    Events / Leaders Dinner / SYD / 22nd Mar 2022

    Future Focused

    On 22 March 2022, ThinkTV – together with the CEOs of Foxtel, Network 10, Nine and Seven West Media – hosted an exclusive business leaders’ dinner that explored the future […]