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Virtual Australia (VOZ)

To capture TV viewing across all screens, OzTAM, Regional TAM and Nielsen are building VOZ, Australia's first truly national picture of total television viewing.

Introducing VOZ

Australian TV viewing patterns are changing, thanks to the explosion in content, platform and device choice. The average Australian home now has 1.8 TV sets and 6.6 screens in total, and people are using all of them to watch television throughout the day – inside and outside the home. To capture TV viewing across all screens, OzTAM, Regional TAM and Nielsen are building VOZ, with initial VOZ data to be available in Q1 2020.

What is VOZ?

Virtual Australia, or ‘VOZ’ is the foundation of Australia’s new ‘Total TV’ reporting standard. VOZ brings together broadcast+ viewing on TV sets and connected devices (smart TVs, desktop/laptop computers, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for Australia’s television industry. It will deliver step change in the way Australian television is measured and evaluated.

+Broadcast content comprises viewing of metropolitan and regional free-to-air and subscription broadcasters’ TV and online (BVOD) services. This includes viewing through the television set (both live and played back within 28 days) and on connected devices such as smart TVs, desktop/laptop computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.