Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

Peter’s no BS advice for marketers and their media agencies is clear, TV’s role in effective campaigns is not just rock steady, it’s growing.

In his presentation at The Future of TV Advertising Global conference held in December 2023, Peter outlines three different factors that explain why, despite all the challenges TV has faced, “it is still endlessly so god damn effective.”

First is the attention we can generate when it comes to advertising on TV. The second is the emotional clout that results from TV advertising. And the third is a much overlooked issue of trust.