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Deep Dives

ThinkTV's Deep Dives cover a range of topics to help guide your media selection.
New Content Get ready to be entertained

Deep Dives

Get ready to be entertained

Throughout CV-19, Australia’s commercial broadcasters have kept audiences entertained with a plethora of locally produced content and they’re just getting started. Find out what’s yet to come in 2020.

New Content Advertising out of CV-19

Deep Dives

Advertising out of CV-19

As people start to slowly emerge from lockdown taking tentative steps towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or […]

Competitive advantages of maintaining ad investment during COVID-19

Deep Dives

Competitive advantages of maintaining ad investment during COVID-19

Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share compared to those who reduce or stop advertising.

What happens if I stop advertising during CV-19?

Deep Dives

What happens if I stop advertising during CV-19?

Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]

Business Drivers

Deep Dives

Business Drivers

How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?

Travel: Destination Effectiveness

Deep Dives / Travel

Travel: Destination Effectiveness

Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards greater innovation. Today’s customers demand ever more personalised, efficient and frictionless services. And, with […]

Snapshot of the Upfronts

Deep Dives / Upfronts

Snapshot of the Upfronts

Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take […]

Banking on Change

Deep Dives / Publications

Banking on Change

Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks.

The $55 billion Christmas spend-a-palooza

Deep Dives / Retail

The $55 billion Christmas spend-a-palooza

The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.

Clickety Boom! Why digital brands love TV advertising

Deep Dives / Clickety Boom

Clickety Boom! Why digital brands love TV advertising

TV advertising drives short and long-term business results for hipages. Keen to explore the impact of TV on a business that had largely relied on search advertising, ThinkTV found an […]

The Itty Bitty Book of TV Gobbledygook

Deep Dives / Publications

The Itty Bitty Book of TV Gobbledygook

In our ever-changing world it’s easy to feel a bit overloaded with new terms and jargon. It sometimes feels like we’re speaking a different language. And in some ways we […]

Total Grocery Shoppers

Deep Dives / Audiences

Total Grocery Shoppers

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Killer Research

Deep Dives / Publications

Killer Research

ThinkTV partners with leading academics to conduct state of the art, unbiased, independent research studies that set new benchmarks in measuring the real impact of today’s advertising.

5 Lessons From The Godfathers of Ad Effectiveness

Deep Dives / Effectiveness

5 Lessons From The Godfathers of Ad Effectiveness

Five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness.  

76 million reasons to love TV

Deep Dives / Publications

76 million reasons to love TV

We think you’ll find 76 million reasons to love TV useful because it tackles some of the most pressing topics in advertising today: things like attention, viewability, measurability, transparency and […]

The revolution will be televised

Deep Dives / Publications

The revolution will be televised

Well, no sooner had we published 76 million reasons to love TV when everything changed again. Consumers changed. Media consumption changed. And we unearthed some really interesting new research that […]

How to maximise your media returns this summer

Deep Dives / Brand Growth

How to maximise your media returns this summer

Video advertising is a proven driver of brand growth but with a host of video opportunities to choose from it’s wise to remember that not all video platforms are equal.