The Payback Series
The Payback Series is Australia’s largest econometric modelling exercise investigating media effectiveness. Find out how to get the best return on your media investment.
Which medium delivers the best payback for your buck?
First commissioned by ThinkTV in 2016, The Payback Series calls on econometric modelling to determine which media channels deliver the best return on investment for your media spend.
The first edition of the study was conducted by Ebiquity and took three years of raw sales and campaign data generated by 21 advertisers including Unilever, Pfizer and Kimberly-Clark with a collective spend of more than $500 million.
In 2021, ThinkTV partnered with GroupM and WPP’s Gain Theory to analyse the campaign performance of 60 brands with a collective annual turnover of $23 billion and an annual media spend of $450 million.
