Please fill in your details below to access this file

    Total TV reached 19.4+ million Aussies last week | FIND OUT MORE FROM VOZ
    Get Peter Field's latest analysis on marketing effectiveness | DOWNLOAD WHITE PAPER NOW
    How to advertise on TV

    From TARPs to Total Audience, take a deep dive on TV advertising

    Welcome to ThinkTV’s How To section where we demystify the world of TV advertising. Let us help you to choose the right channel mix, advertise on a budget and move your brand beyond the ad break.
    Integrated solutions

    How-Tos & Resources / How-to guides

    Integrated solutions

    TV presents a world of opportunities for advertisers that go well beyond spots and dots.
    How do TV ratings work?

    How-Tos & Resources / How-to guides

    How do TV ratings work?

    TV ratings tell us the all important audiences numbers for all the programs on linear TV. Audience numbers are also available for Broadcaster Video on Demand (BVOD).
    TV advertising on a budget

    How-Tos & Resources / How-to guides

    TV advertising on a budget

    The beauty of TV advertising is its ability to scale up or down to suit your business.
    What’s a TARP and how’s it measured?

    How-Tos & Resources / How-to guides

    What’s a TARP and how’s it measured?

    TARPs are an essential part of the TV buying ecosystem.