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Read up on the latest news and articles from ThinkTV

Snapshot of the Upfronts

News / ThinkTV News / 2nd Dec 2019

Snapshot of the Upfronts

Australian broadcasters announce technology provider for demand-side buying platform

News / Media Releases / 2nd Dec 2019

Australian broadcasters announce technology provider for demand-side buying platform

The buying platform will allow agencies to monetise the datasets provided by the forthcoming VOZ database and simplify the buying of TV across platforms In a world-first, Australian broadcasters have […]

How to avoid getting lost in a sea of mediocrity

News / Articles of Interest / 29th Nov 2019

How to avoid getting lost in a sea of mediocrity

By Jamie Connolly, Wavemaker group business director Published adnews.com.au We all know that grabbing, let alone keeping people’s attention is getting harder and harder. We’ve also seen the studies and […]

Discover the secret to campaign effectiveness

News / ThinkTV News / 23rd Nov 2019

Discover the secret to campaign effectiveness

Only the unreasonably ambitious will drive growth

News / Articles of Interest / 28th Oct 2019

Only the unreasonably ambitious will drive growth

By Kim Portrate, ThinkTV Published mi-3.com.au How can brands with shrinking budgets and increasing pressure to deliver dividends to shareholders be exceptional? The best way is to think about your […]

Stop paying for ineffective reach – not all connection is created equal

News / Articles of Interest / 22nd Oct 2019

Stop paying for ineffective reach – not all connection is created equal

Published marketingmag.com.au What’s the point of reaching millions if your message remains unseen, unremembered and the audience is left feeling less than compelled? ThinkTV’s Rowena Newman explains how to ensure […]

Australia’s hipages moves to The Block for branding push

News / Articles of Interest / 9th Aug 2019

Australia’s hipages moves to The Block for branding push

Published WARC Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will […]

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

News / Media Releases / 7th Aug 2019

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market, […]

‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

News / Articles of Interest / 5th Aug 2019

‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

Published Mi3 Former KFC, Optus and Commbank marketer Stuart Tucker has done the unthinkable for a digital pureplay targeting the $70bn market for tradies – he’s cut back paid search […]

The facts on the effectiveness of Facebook video advertising

News / Articles of Interest / 30th Jul 2019

The facts on the effectiveness of Facebook video advertising

By Kim Portrate, ThinkTV Published adnews.com.au While the debate rages on about Facebook’s My Screen report, ThinkTV’s Kim Portrate says the errors and withdrawal of the report aren’t the real […]

Warning: Numberwanging may cause blindness

News / Articles of Interest / 24th Jul 2019

Warning: Numberwanging may cause blindness

By Steve Weaver, ThinkTV Published AdNews There’s nothing like a robust, independent, factual research report to get the blood pumping on the first day of the work week and Monday’s […]

Why sports advertising is a grand slam for brands

News / Articles of Interest / 17th Jul 2019

Why sports advertising is a grand slam for brands

By Steve Weaver, ThinkTV Published Mumbrella Sport has a unique ability to create an emotional connection between brands and viewers, says ThinkTV’s Steve Weaver. And research shows advertising that stirs […]

BVOD – the ultimate reach extender

News / Articles of Interest / 16th Jul 2019

BVOD – the ultimate reach extender

Published mumbrella.com.au Trying to get more reach? Here’s the answer you’ve been searching for. Television has long been the king of reach. For decades, the platform has boasted unrivalled audience […]

Feedback is good but facts are better

News / Articles of Interest / 11th Jun 2019

Feedback is good but facts are better

By Kim Portrate, CEO of ThinkTV Published AdNews Australia’s broadcasters are far from “shortsighted” and missing an opportunity to unite, says ThinkTV’s Kim Portrate. Here she replies to comments about […]

TV increases its slice of the advertising pie

News / Articles of Interest / 6th May 2019

TV increases its slice of the advertising pie

By Kim Portrate, ThinkTV Published The Australian Monday is my favourite day of the working week. After a rousing cup of coffee and a quick walk with the dog, I […]

BVOD viewing surges to monthly record as more advertisers embrace online TV

News / Media Releases / 4th Mar 2019

BVOD viewing surges to monthly record as more advertisers embrace online TV

Viewing of commercial Broadcaster Video On Demand jumped 43% to a new record in February versus a year earlier as Australians watched more TV content on connected devices, anywhere, at […]

‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

News / Media Releases / 28th Feb 2019

‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into […]

Broadcast TV plus BVOD generates twice the sales impact of TV with social video

News / Media Releases / 25th Feb 2019

Broadcast TV plus BVOD generates twice the sales impact of TV with social video

Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more […]

Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

News / Media Releases / 7th Feb 2019

Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded […]

Context is king when it comes to TV and YouTube

News / Articles of Interest / 21st Nov 2018

Context is king when it comes to TV and YouTube

By Steve Weaver, ThinkTV Published Mumbrella When ThinkTV’s Steve Weaver discovered some surprising YouTube summer viewing figures, he decided to investigate how they really stacked up against television. As the […]

Yes, TV is your friend

News / Articles of Interest / 7th Nov 2018

Yes, TV is your friend

By Kim Portrate, ThinkTV Published Mumbrella Kim Portrate, CEO of ThinkTV Australia, argues television can work in tandem with online-only channels to deliver the best results for marketers. About a […]

Total TV ad revenue grows in June half and for full year 2017-18

News / Media Releases / 31st Jul 2018

Total TV ad revenue grows in June half and for full year 2017-18

Total TV revenues up 1.8%, Metro TV up 3.8%, while BVOD revenues jump 40.5% for the six months to June 30, 2018 Leading television industry body, ThinkTV today announced the […]

World-first study finds video advertising lasts longer in the memory on some platforms than others

News / Media Releases / 31st Jul 2018

World-first study finds video advertising lasts longer in the memory on some platforms than others

Groundbreaking research from respected marketing science academic, Professor Karen Nelson-Field, reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed […]

Commercial broadcasters unite on standard briefing portal

News / Media Releases / 23rd Jul 2018

Commercial broadcasters unite on standard briefing portal

ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, has engaged the respected advisory firm IBB Consulting, now part of Accenture, to scope the development […]

FMCG, Finance and Automotive sectors are under-invested in TV

News / Media Releases / 4th Jul 2018

FMCG, Finance and Automotive sectors are under-invested in TV

New findings from a $1 million study by leading independent marketing analytics consultancy Ebiquity find that companies in the Fast-Moving Consumer Goods (FMCG), Automotive and Finance sectors would significantly improve […]

Global figures reveal the importance of TV advertising to online businesses

News / Media Releases / 4th Jun 2018

Global figures reveal the importance of TV advertising to online businesses

Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV. The figures compiled […]

World-first study reveals the strength of video advertising on mobile devices

News / Media Releases / 22nd Feb 2018

World-first study reveals the strength of video advertising on mobile devices

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The highly-anticipated […]

Total TV market records $2.17 billion in ad revenue in H1 2018

News / Media Releases / 5th Feb 2018

Total TV market records $2.17 billion in ad revenue in H1 2018

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017. The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded […]

TV advertisements that elicit a strong emotional response get better sales, new study shows

News / Media Releases / 4th Dec 2017

TV advertisements that elicit a strong emotional response get better sales, new study shows

TV advertisements that generate strong emotional reactions deliver a stronger sales impact, a new study by leading marketing science academic Professor Karen Nelson-Field has found. The study, a continuation of […]

ThinkTV welcomes leading academic’s call for a review of video viewability standards

News / Media Releases / 14th Sep 2017

ThinkTV welcomes leading academic’s call for a review of video viewability standards

Kim Portrate, chief executive of ThinkTV, has welcomed a call today by the renowned marketing science academic Professor Karen Nelson-Field for the global advertising industry to review the current MRC […]

TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

News / Media Releases / 11th Sep 2017

TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

A $1 million study by leading independent marketing analytics firm Ebiquity has found that TV is the most efficient media channel when indexed across key participants from four of the […]

The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

News / Media Releases / 30th Aug 2017

The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands across different media platforms. The first tranche […]

CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

News / Media Releases / 21st Aug 2017

CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

Chief executives from iSelect, Lion, Suncorp and Suzuki will appear on stage together at ReThinkTV 2017 to reveal insights and experience direct from the boardroom into how the marketing function […]

TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

News / Media Releases / 8th Jun 2017

TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

Australians consider TV advertising to be the most liked, trusted, and memorable form of advertising and the one that draws the most attention to brands people have not heard of, […]

Biggest media ROI study in Australia shows TV drives the greatest payback

News / Media Releases / 18th May 2017

Biggest media ROI study in Australia shows TV drives the greatest payback

A $1 million study has shown that TV creates the biggest return on investment for automotive brands in Australia, almost twice as much as the nearest competitor, radio, and almost […]

Leading automotive brands join $1 million “Payback’ study into media return on investment

News / Media Releases / 6th Mar 2017

Leading automotive brands join $1 million “Payback’ study into media return on investment

ThinkTV is pleased to announce that four of the top 15 auto brands in Australia have agreed to join the second tranche of its A$1 million world-first “Payback Australia” study […]

TV industry collaborates to provide the first ever revenue figure for Total TV

News / Media Releases / 20th Feb 2017

TV industry collaborates to provide the first ever revenue figure for Total TV

ThinkTV is pleased to announce that the TV industry has come together, for the first time, to provide a figure that captures all the advertising revenue spent by advertisers and […]

ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

News / Media Releases / 8th Feb 2017

ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

ThinkTV welcomes OzTAM’s move to release ratings for live-streamed TV shows, saying the development reinforces the TV industry’s ongoing commitment to open, transparent measurement of audiences. Kim Portrate, chief executive […]

ThinkTV unveils it’s first TV commercial

News / Media Releases / 30th Nov 2016

ThinkTV unveils it’s first TV commercial

ThinkTV today unveiled a new TV commercial that demonstrates the power and effectiveness of TV. The campaign launch follows a sneak preview at ThinkTV’s ReThinkTV launch event in Sydney on […]