Discover Les Binet’s secrets to safeguarding brand success
In these short videos, Les Binet outlines the importance of understanding the growth prospects for your company, and your brand, through challenging economic times.
These are challenging times for marketers. Costs are rising, inflation is high and margins are under pressure.
But brands like yours have flourished in similar conditions, how did they do it? Effectiveness expert, Les Binet, Group Head of Effectiveness at adam&eveDDB, has the key. Five of them, in fact.
In this series of short videos, Les shares what he calls the “five keys” to optimal advertising investment:
1. Growth prospects
2. Profit margins
3. Advertising costs
4. Risk, and
5. Advertising effectiveness
These essential insights will help you adapt your marketing strategy and optimise return from your investment.
A special thanks to our friends at Thinkbox UK for sharing this valuable content with the Australian market.
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