Facts & Stats / Fast Facts
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]
Facts & Stats / Fast Facts
Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]
Facts & Stats / Fast Facts
Broadcaster Video on Demand (BVOD) is experiencing record growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]
Facts & Stats / Fast Facts
Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there’s been […]
Facts & Stats / Fast Facts
Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]
Facts & Stats / Fast Facts
Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]
Facts & Stats / Fast Facts
While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 65 hours per month watching broadcast TV.
Facts & Stats / Fast Facts
In a month, TV hits over 89% of the metro population, 90% of the regional population and around 94% of the subscription universe. That’s some serious reach.
Facts & Stats / Fast Facts
Broadcaster Video on Demand (BVOD) is experiencing record growth and has a younger viewer profile.
Facts & Stats / Fast Facts
Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]
Deep Dives / Retail
How the e-comm phenom has turned TV into the new retail shopfront
Deep Dives / Retail
Why TV is the new retail shopfront and how to put it to work for your business.
Deep Dives / Effectiveness
So far 2020 has brought uncertainty upon us. Bushfires, a pandemic, and then a recession. As marketers we do the best we can with the information we have available, making […]
Deep Dives
How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?
Deep Dives
Throughout CV-19, Australia’s commercial broadcasters have kept audiences entertained with a plethora of locally produced content and they’re just getting started. Find out what’s yet to come in 2020.
Deep Dives
As people start to slowly emerge from lockdown taking tentative steps towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or […]
Deep Dives
Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share compared to those who reduce or stop advertising.
Deep Dives
Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]
Deep Dives / Travel
Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards greater innovation. Today’s customers demand ever more personalised, efficient and frictionless services. And, with […]
Deep Dives / Upfronts
Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take […]
Not sure how to get started or looking for ways to optimise your existing TV spend? Let us guide you through the process step by step.