Why TV? - ThinkTV

Unbeatable scale & reach

Acclaimed marketing scientist, Professor Byron Sharp, tells us brands need to target the whole market if they want to grow and with a reach of 18 million Australians every week, TV generates fame and word-of-mouth on a scale like no other. Mass media is critical for marketing success and it doesn’t get any more mass than TV.

Reaching 18 million Australians every week, TV generates fame and word-of-mouth at scale.

TV = mass reach & scale Learn more

Short & long term success

Today’s brands cannot afford to just focus on the short term. According to the godfathers of marketing effectiveness, Peter Field and Les Binet, short-term efforts need to be balanced with long-term brand building activities. Few mediums can deliver on both like TV can. Research shows TV has the ability to supercharge both ends of the funnel.

TV advertising can deliver results in both the short and long term.

TV delivers Learn more

Emotional connection

TV has long been the home of rich, narrative, evocative advertising – ads that tell stories while tugging at our heartstrings, stirring us to tears or making us smile. That’s because TV affords brands the time and space to tell a story that builds tension with a beginning, middle and a satisfying end. But here’s the best part – by triggering people’s emotions, you’ll drive 2.4 times the sales impact.

By triggering people’s emotions, you’ll drive 2.4 times the sales impact.

All the feels Learn more

Drive sales & ROI

TV is the most effective media channel when indexed across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. In fact, research shows TV is twice as effective as the second most efficient channel delivering double the sales uplift from media spend.

TV delivers almost twice the sales uplift compared to search and radio.

TV = greater ROI Learn more

Brand safe

Unlike other platforms where user generated content reigns supreme, TV offers a trusted, high-quality environment. With professionally produced and curated content, your brand is in good company on Australia’s most trusted medium.

TV is brand safe, generates the greatest ROI and commands the most attention.

Protect your brand Learn more

TV is everywhere, anytime

Today there are more channels, devices and programs – and that’s just TV! The much-loved TV in the corner of the living room is having babies. From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

A whole lot of screens Learn more

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Fast facts on why your next campaign should be on TV

Facts & Stats / Fast Facts

TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

Facts & Stats / Fast Facts

Broadcaster VOD up 37%

Broadcaster Video on Demand (BVOD) is experiencing record growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]

Facts & Stats / Fast Facts

Playback can increase audiences by up to 21%

Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there’s been […]

Facts & Stats / Fast Facts

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]

Facts & Stats / Fast Facts

Nearly half of online Australians talk about TV on social platforms

Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]

Facts & Stats / Fast Facts

Australians spend 65 hours and 11 minutes a month watching TV

While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 65 hours per month watching broadcast TV.

Facts & Stats / Fast Facts

With 18.28 million Aussies tuning in every week, TV is the king of mass scale and reach

In a month, TV hits over 89% of the metro population, 90% of the regional population and around 94% of the subscription universe. That’s some serious reach.

Facts & Stats / Fast Facts

The average Aussie home has 6.6 devices for consuming content

Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]

Facts & Stats / Fast Facts

Broadcaster VOD has a younger viewer profile

Broadcaster Video on Demand (BVOD) is experiencing record growth and has a younger viewer profile.

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Deep dive into why TV

New Content

Deep Dives

Get ready to be entertained

Throughout CV-19, Australia’s commercial broadcasters have kept audiences entertained with a plethora of locally produced content and they’re just getting started. Find out what’s yet to come in 2020.

New Content

Deep Dives

Advertising out of CV-19

As people start to slowly emerge from lockdown taking tentative steps towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or […]

Deep Dives

Competitive advantages of maintaining ad investment during COVID-19

Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share compared to those who reduce or stop advertising.

Deep Dives

What happens if I stop advertising during CV-19?

Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]

Deep Dives

Business Drivers

How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?

Deep Dives / Travel

Travel: Destination Effectiveness

Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards greater innovation. Today’s customers demand ever more personalised, efficient and frictionless services. And, with […]

Deep Dives / Upfronts

Snapshot of the Upfronts

Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take […]

Deep Dives / Publications

Banking on Change

Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks.

Deep Dives / Retail

The $55 billion Christmas spend-a-palooza

The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.

Deep Dives / Clickety Boom

Clickety Boom! Why digital brands love TV advertising

TV advertising drives short and long-term business results for hipages. Keen to explore the impact of TV on a business that had largely relied on search advertising, ThinkTV found an […]

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Now you know why, see how to advertise on TV

Not sure how to get started or looking for ways to optimise your existing TV spend? Let us guide you through the process step by step.

How to advertise on TV