Fast facts on why your next campaign should be on TV

Facts & Stats / Fast Facts
TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

Facts & Stats / Fast Facts
TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video
Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

Facts & Stats / Fast Facts
Broadcaster VOD up 30.9%
Broadcaster Video on Demand (BVOD) is experiencing record growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]

Facts & Stats / Fast Facts
Playback can increase audiences by up to 20.3%
Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there’s been […]

Facts & Stats / Fast Facts
TV is king on mobile: BVOD commands 2.9x the sales of Facebook
Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]

Facts & Stats / Fast Facts
Nearly half of online Australians talk about TV on social platforms
Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]

Facts & Stats / Fast Facts
Australians spend 68 hours and 27 minutes a month watching TV
While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 68 hours per month watching broadcast TV.

Facts & Stats / Fast Facts
With 18.42 million Aussies tuning in every week, TV is the king of mass scale and reach
In a month, TV hits 87.8% of the metro population, 88.5% of the regional population and 92.8% of the subscription universe. That’s some serious reach.

Facts & Stats / Fast Facts
Broadcaster VOD has a younger viewer profile
Broadcaster Video on Demand (BVOD) is experiencing record growth and has a younger viewer profile.

Facts & Stats / Fast Facts
The average Aussie home has 6.7 devices for consuming content
Australian homes are experiencing a screen explosion. The average Aussie home has 6.7 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]
Deep dive into why TV

Deep Dives / Retail
Retail ThinkTank
How the e-comm phenom has turned TV into the new retail shopfront

Deep Dives / Retail
COVID, Christmas and the e-comm phenom
Why TV is the new retail shopfront and how to put it to work for your business.

Deep Dives / Effectiveness
In uncertain times be TV certain
So far 2020 has brought uncertainty upon us. Bushfires, a pandemic, and then a recession. As marketers we do the best we can with the information we have available, making […]

Deep Dives
Business Drivers
How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?

Deep Dives
Get ready to be entertained
Throughout CV-19, Australia’s commercial broadcasters have kept audiences entertained with a plethora of locally produced content and they’re just getting started. Find out what’s yet to come in 2020.

Deep Dives
Advertising out of CV-19
As people start to slowly emerge from lockdown taking tentative steps towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or […]

Deep Dives
Competitive advantages of maintaining ad investment during COVID-19
Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share compared to those who reduce or stop advertising.

Deep Dives
What happens if I stop advertising during CV-19?
Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]

Deep Dives / Travel
Travel: Destination Effectiveness
Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards greater innovation. Today’s customers demand ever more personalised, efficient and frictionless services. And, with […]

Deep Dives / Upfronts
Snapshot of the Upfronts
Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take […]
Now you know why, see how to advertise on TV
Not sure how to get started or looking for ways to optimise your existing TV spend? Let us guide you through the process step by step.