Facts & Stats / Fast Facts
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]
Facts & Stats / Fast Facts
Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]
Facts & Stats / Fast Facts
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]
Facts & Stats / Fast Facts
Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]
Facts & Stats / Fast Facts
Broadcaster Video on Demand (BVOD) is experiencing continuous growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]
Facts & Stats / Fast Facts
Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are […]
Facts & Stats / Fast Facts
Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]
Facts & Stats / Fast Facts
Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]
Facts & Stats / Fast Facts
While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 60 hours per month watching broadcast TV.
Facts & Stats / Fast Facts
In a month, TV hits 85.1% of the metro population, 85.9% of the regional population and 90.6% of the subscription universe. That’s some serious reach.
Deep Dives
How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?
Deep Dives
Meat and Livestock Australia’s Nathan Low on the underlying disciplines of marketing and inheriting that iconic lamb campaign.
Deep Dives / Retail
Sales are up but ad spend is down. Are FMCG brands leaving themselves vulnerable in the wake of COVID?
Deep Dives / Finance
As Australia emerges from the pandemic, the need to advertise is paramount. But when, where, what and, most importantly, how can you be certain your investment will work?
Deep Dives / Finance
Discover the changing marketing & media rules for finance marketers in 2021, amid ongoing changing consumer behaviour.
Deep Dives / Retail
How the e-comm phenom has turned TV into the new retail shopfront
Deep Dives / Retail
Why TV is the new retail shopfront and how to put it to work for your business.
Deep Dives / Effectiveness
2020 brought a lot of uncertainty. Bushfires, a pandemic, and then a recession. As marketers we do the best we can with the information we have available, making choices to […]
Deep Dives
Throughout CV-19, Australia’s commercial broadcasters have kept audiences entertained with a plethora of locally produced content and they’re just getting started. Find out what’s yet to come in 2020.
Deep Dives
As people start to slowly emerge from lockdown taking tentative steps towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or […]
Not sure how to get started or looking for ways to optimise your existing TV spend? Let us guide you through the process step by step.