Fast facts on why your next campaign should be on TV

Facts & Stats / Fast Facts
TV burns longer and stronger than other video advertising platforms
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]

Facts & Stats / Fast Facts
TV delivers reach and a bigger sales impact
Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]

Facts & Stats / Fast Facts
TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

Facts & Stats / Fast Facts
TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video
Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

Facts & Stats / Fast Facts
Broadcaster VOD up 34.6%
Broadcaster Video on Demand (BVOD) is experiencing continuous growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]

Facts & Stats / Fast Facts
Playback can increase audiences by up to 12.9%
Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are […]

Facts & Stats / Fast Facts
TV is king on mobile: BVOD commands 2.9x the sales of Facebook
Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]

Facts & Stats / Fast Facts
Nearly half of online Australians talk about TV on social platforms
Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]

Facts & Stats / Fast Facts
Australians spend 63 hours and 30 minutes a month watching TV
While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 63 hours per month watching broadcast TV.

Facts & Stats / Fast Facts
Broadcaster VOD has a younger viewer profile
Broadcaster Video on Demand (BVOD) is experiencing continuous growth and has a younger viewer profile.
Deep dive into why TV

Deep Dives / Publications
365 days of falling in love with TV
There’s been a whole lot of love for TV in 2021.

Deep Dives / Travel
Get set for travel in 2022: now is the time to advertise on TV
As travel opens up within Australia and around the world, the tourism industry has a chance to capitalise on pent-up demand and a return to healthy revenue levels.

Deep Dives
Tomorrow’s TV, created today: World TV Day
What’s in store for the television platform in the future? To celebrate World TV Day on 21 November, leaders from around the globe came together to provide their perspective.

Deep Dives
Business Drivers
How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?

Deep Dives
Meaty marketing insights to make your next campaign sizzle
Meat and Livestock Australia’s Nathan Low on the underlying disciplines of marketing and inheriting that iconic lamb campaign.

Deep Dives / Retail
At the checkout: FMCG brands in 2021
Sales are up but ad spend is down. Are FMCG brands leaving themselves vulnerable in the wake of COVID?

Deep Dives / Finance
Maximise return in the long and short-term
As Australia emerges from the pandemic, the need to advertise is paramount. But when, where, what and, most importantly, how can you be certain your investment will work?

Deep Dives / Finance
On the money: winning share in the competitive finance market
Discover the changing marketing & media rules for finance marketers in 2021, amid ongoing changing consumer behaviour.

Deep Dives / Retail
Retail ThinkTank
How the e-comm phenom has turned TV into the new retail shopfront

Deep Dives / Retail
COVID, Christmas and the e-comm phenom
Why TV is the new retail shopfront and how to put it to work for your business.
Now you know why, see how to advertise on TV
Not sure how to get started or looking for ways to optimise your existing TV spend? Let us guide you through the process step by step.