Please fill in your details below to access this file

TV captures the attention of your target audience connecting in a unique and impactful way

Whether you’re looking to launch a new brand or build an existing one, generate leads or drive purchase, TV is proven to deliver short- and long-term business results.

Unbeatable scale & reach

Acclaimed marketing scientist, Professor Byron Sharp, tells us brands need to target the whole market if they want to grow and with a reach of 18 million Australians every week, TV generates fame and word-of-mouth on a scale like no other. Mass media is critical for marketing success and it doesn’t get any more mass than TV.

Reaching 18 million Australians every week, TV generates fame and word-of-mouth at scale.

Short & long term success

Today’s brands cannot afford to just focus on the short term. According to the godfathers of marketing effectiveness, Peter Field and Les Binet, short-term efforts need to be balanced with long-term brand building activities. Few mediums can deliver on both like TV can. Research shows TV has the ability to supercharge both ends of the funnel.

TV advertising can deliver results in both the short and long term.

Emotional connection

TV has long been the home of rich, narrative, evocative advertising – ads that tell stories while tugging at our heartstrings, stirring us to tears or making us smile. That’s because TV affords brands the time and space to tell a story that builds tension with a beginning, middle and a satisfying end. But here’s the best part – by triggering people’s emotions, you’ll drive 2.4 times the sales impact.

By triggering people’s emotions, you’ll drive 2.4 times the sales impact.

Drive sales & ROI

TV is the most effective media channel when indexed across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. In fact, research shows TV is twice as effective as the second most efficient channel delivering double the sales uplift from media spend.

TV delivers almost twice the sales uplift compared to search and radio.

Brand safe

Unlike other platforms where user generated content reigns supreme, TV offers a trusted, high-quality environment. With professionally produced and curated content, your brand is in good company on Australia’s most trusted medium.

TV is brand safe, generates the greatest ROI and commands the most attention.

TV is everywhere, anytime

Today there are more channels, devices and programs – and that’s just TV! The much-loved TV in the corner of the living room is having babies. From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

1 of 6

Fast facts on why your next campaign should be on TV

TV burns longer and stronger than other video advertising platforms

Facts & Stats / Fast Facts

TV burns longer and stronger than other video advertising platforms

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]

TV delivers reach and a bigger sales impact

Facts & Stats / Fast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]

TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

Facts & Stats / Fast Facts

TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

Broadcaster VOD up 34.6%

Facts & Stats / Fast Facts

Broadcaster VOD up 34.6%

Broadcaster Video on Demand (BVOD) is experiencing continuous growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]

Playback can increase audiences by up to 12.9%

Facts & Stats / Fast Facts

Playback can increase audiences by up to 12.9%

Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are […]

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Facts & Stats / Fast Facts

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]

Nearly half of online Australians talk about TV on social platforms

Facts & Stats / Fast Facts

Nearly half of online Australians talk about TV on social platforms

Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]

Australians spend 63 hours and 30 minutes a month watching TV

Facts & Stats / Fast Facts

Australians spend 63 hours and 30 minutes a month watching TV

While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 63 hours per month watching broadcast TV.

Broadcaster VOD has a younger viewer profile

Facts & Stats / Fast Facts

Broadcaster VOD has a younger viewer profile

Broadcaster Video on Demand (BVOD) is experiencing continuous growth and has a younger viewer profile.

Deep dive into why TV

365 days of falling in love with TV

Deep Dives / Publications

365 days of falling in love with TV

There’s been a whole lot of love for TV in 2021.

Get set for travel in 2022: now is the time to advertise on TV

Deep Dives / Travel

Get set for travel in 2022: now is the time to advertise on TV

As travel opens up within Australia and around the world, the tourism industry has a chance to capitalise on pent-up demand and a return to healthy revenue levels.

Tomorrow’s TV, created today: World TV Day

Deep Dives

Tomorrow’s TV, created today: World TV Day

What’s in store for the television platform in the future? To celebrate World TV Day on 21 November, leaders from around the globe came together to provide their perspective.

Business Drivers

Deep Dives

Business Drivers

How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?

Meaty marketing insights to make your next campaign sizzle

Deep Dives

Meaty marketing insights to make your next campaign sizzle

Meat and Livestock Australia’s Nathan Low on the underlying disciplines of marketing and inheriting that iconic lamb campaign.

At the checkout: FMCG brands in 2021

Deep Dives / Retail

At the checkout: FMCG brands in 2021

Sales are up but ad spend is down. Are FMCG brands leaving themselves vulnerable in the wake of COVID?

Maximise return in the long and short-term

Deep Dives / Finance

Maximise return in the long and short-term

As Australia emerges from the pandemic, the need to advertise is paramount. But when, where, what and, most importantly, how can you be certain your investment will work?

On the money: winning share in the competitive finance market

Deep Dives / Finance

On the money: winning share in the competitive finance market

Discover the changing marketing & media rules for finance marketers in 2021, amid ongoing changing consumer behaviour.

Retail ThinkTank

Deep Dives / Retail

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront

COVID, Christmas and the e-comm phenom

Deep Dives / Retail

COVID, Christmas and the e-comm phenom

Why TV is the new retail shopfront and how to put it to work for your business.

Now you know why, see how to advertise on TV

Not sure how to get started or looking for ways to optimise your existing TV spend? Let us guide you through the process step by step.