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    TV captures the attention of your target audience

    Whether you’re looking to launch a new brand or build an existing one, generate leads or drive purchase, TV is proven to deliver short- and long-term business results.

    Unbeatable scale & reach

    Acclaimed marketing scientist, Professor Byron Sharp, tells us brands need to target the whole market if they want to grow and with a Total TV reach of 19+ million Australians in a week, TV generates fame and word-of-mouth on a scale like no other. Mass media is critical for marketing success and it doesn’t get any more mass than TV.

    Reaching 19+ million Australians in a week, TV generates fame and word-of-mouth at scale.

    TV = mass reach & scale Learn more

    Short & long term success

    Today’s brands cannot afford to just focus on the short term. According to the godfathers of marketing effectiveness, Peter Field and Les Binet, short-term efforts need to be balanced with long-term brand building activities. Few mediums can deliver on both like TV can. Research shows TV has the ability to supercharge both ends of the funnel.

    TV advertising can deliver results in both the short and long term.

    TV delivers Learn more

    Emotional connection

    TV has long been the home of rich, narrative, evocative advertising – ads that tell stories while tugging at our heartstrings, stirring us to tears or making us smile. That’s because TV affords brands the time and space to tell a story that builds tension with a beginning, middle and a satisfying end. But here’s the best part – by triggering people’s emotions, you’ll drive 2.4 times the sales impact.

    By triggering people’s emotions, you’ll drive 2.4 times the sales impact.

    All the feels Learn more

    Drive sales & ROI

    TV is the most effective media channel when indexed across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. In fact, research shows TV is twice as effective as the second most efficient channel delivering double the sales uplift from media spend.

    TV delivers almost twice the sales uplift compared to search and radio.

    TV = greater ROI Learn more

    Brand safe

    Unlike other platforms where user generated content reigns supreme, TV offers a trusted, high-quality environment. With professionally produced and curated content, your brand is in good company on Australia’s most trusted medium.

    TV is brand safe, generates the greatest ROI and commands the most attention.

    Protect your brand Learn more

    TV is everywhere, anytime

    Today there are more channels, devices and programs – and that’s just TV! The much-loved TV in the corner of the living room is having babies. From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

    From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

    A whole lot of screens Learn more
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    Fast facts on why your next campaign should be on TV

    TV burns longer and stronger than other video advertising platforms

    Facts & Stats / Fast Facts

    TV burns longer and stronger than other video advertising platforms

    While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]
    TV delivers reach and a bigger sales impact

    Facts & Stats / Fast Facts

    TV delivers reach and a bigger sales impact

    Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]
    TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

    Facts & Stats / Fast Facts

    TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

    The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]
    TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

    Facts & Stats / Fast Facts

    TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

    Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]
    TV is king on mobile: BVOD commands 2.9x the sales of Facebook

    Facts & Stats / Fast Facts

    TV is king on mobile: BVOD commands 2.9x the sales of Facebook

    Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]
    Nearly half of online Australians talk about TV on social platforms

    Facts & Stats / Fast Facts

    Nearly half of online Australians talk about TV on social platforms

    Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]
    The average Aussie home has 6.6 devices for consuming content

    Facts & Stats / Fast Facts

    The average Aussie home has 6.6 devices for consuming content

    Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]
    BVOD delivers a 33% greater sales impact than Facebook

    Facts & Stats / Fast Facts

    BVOD delivers a 33% greater sales impact than Facebook

    The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting […]
    Advertising on TV + BVOD has twice the sales impact of TV + Social Video

    Facts & Stats / Fast Facts

    Advertising on TV + BVOD has twice the sales impact of TV + Social Video

    Phase 5 of the Benchmark Series: Cross Platform Effects shows that TV’s superior attention, coverage and viewability, regardless of screen, makes TV + BVOD the most effective cross platform combination.
    View all Fast Facts

    Deep dive into why TV

    Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

    Deep Dives

    Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

    “Godfather of effectiveness”, Peter Field, recently analysed a wide range of evidence that demonstrates TV’s continuing importance when it comes to delivering real results for brands.
    Discover Les Binet’s secrets to safeguarding brand success

    Deep Dives

    Discover Les Binet’s secrets to safeguarding brand success

    In these short videos, Les Binet outlines the importance of understanding the growth prospects for your company, and your brand, through challenging economic times.
    What’s in store for ’24?

    Deep Dives

    What’s in store for ’24?

    Everything you need to know about the year ahead for Aussie TV.
    Discover the stories behind effective TV campaigns

    Deep Dives

    Discover the stories behind effective TV campaigns

    Australian Effie Award winners are a celebration of great campaigns that deliver real business results.
    2023: a big year in TV

    Deep Dives

    2023: a big year in TV

    Here’s a sneak peek of the TV coming your way this year. From brand new shows to fan favourites, we’ll witness the best in innovative, engaging content.
    Everything awesome deserves its own day

    Deep Dives

    Everything awesome deserves its own day

    Each year, across the globe, the TV industry celebrates World Television Day on 21 November to remind us all of the attention-grabbing power that Total TV holds.
    365 days of falling in love with TV

    Deep Dives / Publications

    365 days of falling in love with TV

    There’s been a whole lot of love for TV in 2021.
    Travel: Now is the time to advertise on TV

    Deep Dives / Travel

    Travel: Now is the time to advertise on TV

    As travel opens up within Australia and around the world, the tourism industry has a chance to capitalise on pent-up demand and a return to healthy revenue levels.
    Tomorrow’s TV, created today: World TV Day

    Deep Dives

    Tomorrow’s TV, created today: World TV Day

    What’s in store for the television platform in the future? To celebrate World TV Day on 21 November, leaders from around the globe came together to provide their perspective.
    Business Drivers

    Deep Dives

    Business Drivers

    How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?
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    Now you know why, see how to advertise on TV

    Not sure how to get started or looking for ways to optimise your existing TV spend? Let us guide you through the process step by step.

    How to advertise on TV