Facts & Stats / Fast Facts
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]
Facts & Stats / Fast Facts
Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]
Facts & Stats / Fast Facts
Broadcaster Video on Demand (BVOD) is experiencing record growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]
Facts & Stats / Fast Facts
Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there’s been […]
Facts & Stats / Fast Facts
Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]
Facts & Stats / Fast Facts
Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]
Facts & Stats / Fast Facts
While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 68 hours per month watching broadcast TV.
Facts & Stats / Fast Facts
In a month, TV hits over 90% of the metro and regional population and around 95% of the subscription universe. That’s some serious reach.
Facts & Stats / Fast Facts
Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]
Facts & Stats / Fast Facts
Broadcaster Video on Demand (BVOD) is experiencing record growth and has a younger viewer profile.
Deep Dives / Upfronts
Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take […]
Deep Dives / Publications
Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks.
Deep Dives / Retail
The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.
Deep Dives / Clickety Boom
TV advertising drives short and long-term business results for hipages. Keen to explore the impact of TV on a business that had largely relied on search advertising, ThinkTV found an […]
Deep Dives / Publications
In our ever-changing world it’s easy to feel a bit overloaded with new terms and jargon. It sometimes feels like we’re speaking a different language. And in some ways we […]
Deep Dives / Audiences
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Deep Dives / Publications
ThinkTV partners with leading academics to conduct state of the art, unbiased, independent research studies that set new benchmarks in measuring the real impact of today’s advertising.
Deep Dives / Effectiveness
Five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness.
Deep Dives / Publications
We think you’ll find 76 million reasons to love TV useful because it tackles some of the most pressing topics in advertising today: things like attention, viewability, measurability, transparency and […]
Deep Dives / Publications
Well, no sooner had we published 76 million reasons to love TV when everything changed again. Consumers changed. Media consumption changed. And we unearthed some really interesting new research that […]
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