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TV captures the attention of your target audience connecting in a unique and impactful way

Whether you’re looking to launch a new brand or build an existing one, generate leads or drive purchase, TV is proven to deliver short- and long-term business results.

Unbeatable scale & reach

Acclaimed marketing scientist, Professor Byron Sharp, tells us brands need to target the whole market if they want to grow and with a reach of 19 million Australians every week, TV generates fame and word-of-mouth on a scale like no other. Mass media is critical for marketing success and it doesn’t get any more mass than TV.

Reaching almost 19 million Australians every week, TV generates fame and word-of-mouth at scale.

Short & long term success

Today’s brands cannot afford to just focus on the short term. According to the godfathers of marketing effectiveness, Peter Field and Les Binet, short-term efforts need to be balanced with long-term brand building activities. Few mediums can deliver on both like TV can. Research shows TV has the ability to supercharge both ends of the funnel.

TV advertising can deliver results in both the short and long term.

Emotional connection

TV has long been the home of rich, narrative, evocative advertising – ads that tell stories while tugging at our heartstrings, stirring us to tears or making us smile. That’s because TV affords brands the time and space to tell a story that builds tension with a beginning, middle and a satisfying end. But here’s the best part – by triggering people’s emotions, you’ll drive 2.4 times the sales impact.

By triggering people’s emotions, you’ll drive 2.4 times the sales impact.

Drive sales & ROI

TV is the most effective media channel when indexed across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. In fact, research shows TV is twice as effective as the second most efficient channel delivering double the sales uplift from media spend.

TV delivers almost twice the sales uplift compared to search and radio.

Brand safe

Unlike other platforms where user generated content reigns supreme, TV offers a trusted, high-quality environment. With professionally produced and curated content, your brand is in good company on Australia’s most trusted medium.

TV is brand safe, generates the greatest ROI and commands the most attention.

TV is everywhere, anytime

Today there are more channels, devices and programs – and that’s just TV! The much-loved TV in the corner of the living room is having babies. From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

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Fast facts on why your next campaign should be on TV

TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook

Facts & Stats / Fast Facts

TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

Broadcaster VOD up 35%

Facts & Stats / Fast Facts

Broadcaster VOD up 35%

Broadcaster Video on Demand (BVOD) is experiencing record growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]

Playback can increase audiences by up to 22%

Facts & Stats / Fast Facts

Playback can increase audiences by up to 22%

Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there’s been […]

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Facts & Stats / Fast Facts

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]

Nearly half of online Australians talk about TV on social platforms

Facts & Stats / Fast Facts

Nearly half of online Australians talk about TV on social platforms

Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]

Australians spend 68 hours and 14 minutes a month watching TV

Facts & Stats / Fast Facts

Australians spend 68 hours and 14 minutes a month watching TV

While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 68 hours per month watching broadcast TV.

With 18.75 million Aussies tuning in every week, TV is the king of mass scale and reach

Facts & Stats / Fast Facts

With 18.75 million Aussies tuning in every week, TV is the king of mass scale and reach

In a month, TV hits over 90% of the metro and regional population and around 95% of the subscription universe. That’s some serious reach.

The average Aussie home has 6.6 devices for consuming content

Facts & Stats / Fast Facts

The average Aussie home has 6.6 devices for consuming content

Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]

Broadcaster VOD has a younger viewer profile

Facts & Stats / Fast Facts

Broadcaster VOD has a younger viewer profile

Broadcaster Video on Demand (BVOD) is experiencing record growth and has a younger viewer profile.

Deep dive into why TV

Banking on Change

Deep Dives / Publications

Banking on Change

Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks.

The $55 billion Christmas spend-a-palooza

Deep Dives / Retail

The $55 billion Christmas spend-a-palooza

The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.

Clickety Boom! Why digital brands love TV advertising

Deep Dives / Clickety Boom

Clickety Boom! Why digital brands love TV advertising

TV advertising drives short and long-term business results for hipages. Keen to explore the impact of TV on a business that had largely relied on search advertising, ThinkTV found an […]

The Itty Bitty Book of TV Gobbledygook

Deep Dives / Publications

The Itty Bitty Book of TV Gobbledygook

In our ever-changing world it’s easy to feel a bit overloaded with new terms and jargon. It sometimes feels like we’re speaking a different language. And in some ways we […]

Total Grocery Shoppers

Deep Dives / Audiences

Total Grocery Shoppers

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Killer Research

Deep Dives / Publications

Killer Research

ThinkTV partners with leading academics to conduct state of the art, unbiased, independent research studies that set new benchmarks in measuring the real impact of today’s advertising.

5 Lessons From The Godfathers of Ad Effectiveness

Deep Dives / Effectiveness

5 Lessons From The Godfathers of Ad Effectiveness

Five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness.  

76 million reasons to love TV

Deep Dives / Publications

76 million reasons to love TV

We think you’ll find 76 million reasons to love TV useful because it tackles some of the most pressing topics in advertising today: things like attention, viewability, measurability, transparency and […]

The revolution will be televised

Deep Dives / Publications

The revolution will be televised

Well, no sooner had we published 76 million reasons to love TV when everything changed again. Consumers changed. Media consumption changed. And we unearthed some really interesting new research that […]

How to maximise your media returns this summer

Deep Dives / Brand Growth

How to maximise your media returns this summer

Video advertising is a proven driver of brand growth but with a host of video opportunities to choose from it’s wise to remember that not all video platforms are equal.

Now you know why, see how to advertise on TV

Not sure how to get started or looking for ways to optimise your existing TV spend? Let us guide you through the process step by step.