Case Studies

The power of TV in delivering impact across the funnel.

Emotional impact that can’t be delivered without TV.

Becoming part of culture needs big creative ideas in big viewing moments.

Season 13 of MasterChef saw contestants open their mystery boxes to find the unsung hero of the vegetable patch.

How a premium sports partnership drove brand awareness and conversion for DoorDash.

Optus effectively strengthened its brand recall and consideration by using powerful stories from The Voice that started with “yes”.

To drive downloads of its new app, the QSR turned to the hungriest people on television.

A bespoke campaign of mini documentaries delivered across multiple platforms drove positive perceptions towards the Census, resulting in enhanced participation.

Together, the Summer of Cricket and Bundaberg dominated the Aussie summer.

Specsavers combined elements of Nine’s Married at First Sight with its own famous ‘Should have gone to Specsavers’ TVC format to develop an engaging and appealing integrated campaign.

Samsung utilised Nine’s Australian Open (AO) coverage to showcase the new Galaxy S21 and its features by aligning Samsung with epic moments in play and bringing the viewer closer to the action.

To excite Australians about their brand message and provide exposure for their Brand Ambassadors, Kellogg’s Nutrigrain needed to integrate into a premium programming format.

Wonder White wanted to build their perception as a brand that is ‘fresh’, ‘nutritious’ and ‘quality’, and to grow uplift in their campaign messaging that Wonder White ‘helps support active kids’.

Nimble, the pioneer of 60-minute finance and one of Australia’s largest providers of small to medium-size loans, is a brand in transition.

When launching in 2013, innovative digital mortgage broker Lendi had a three-pronged mission: help people to understand what the business does, build brand awareness and establish trust to get them to use the service.  

TV helped Koala to build its brand and give back during a challenging time for many Australian businesses.

With a brand campaign scheduled to launch during the pandemic, St.George debated whether to change tack. Instead the bank opted to lean into its strengths and live up to its values.

Another brand that has felt the impact of CV-19 is Youi. Rather than viewing the fact people were using their cars less during the pandemic, Youi saw an opportunity.

Prior to the CV19, Toyota had brand activity scheduled and the decision was made to use allocated spend to convey messages of support.

While some brands chose to maintain existing creative during CV-19, Domino’s decided to respond to the crisis to meet requirements for social distancing.

Online marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand.

“Josh & Nic’s Hazelnut Choc Gelato”, the limited-edition ice cream created in partnership with Seven’s MKR and Coles has changed the game for new product launches in Australia.

To relaunch Bundaberg Rum, Diageo took the opportunity to partner with new sports channel Fox League, leveraging its obvious alignment with the NRL to forge a stronger bond with sports fans.

It was a case of delivering real results when Australia’s best property app partnered with Australia’s leading real estate reality format.

Rexona wanted to re-connect with their male target audience after a four year break from sports advertising and reaffirm its long-time positioning: It won’t let you down.

Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.