Case Studies
From integrated campaigns to sponsorship and everything in between, learn how the best of the best use TV to achieve their business objectives.
Case StudyFood & Beverages
Aldi’s quest to prove you can’t overcook Christmas
The power of TV in delivering impact across the funnel.
Case StudyFinance & Insurance
NRMA and memorable storytelling
Emotional impact that can’t be delivered without TV.
Case StudyFood & Beverages
Menulog and reclaiming market share
Becoming part of culture needs big creative ideas in big viewing moments.
Case StudyFMCG
How MasterChef sent Coles purple cauliflower into the stratosphere
Season 13 of MasterChef saw contestants open their mystery boxes to find the unsung hero of the vegetable patch.
Case StudyFood & Beverages
NRL heavy hitters help DoorDash punch well above its weight
How a premium sports partnership drove brand awareness and conversion for DoorDash.
Case StudyRetail
Optus & The Voice drive consideration starting with yes
Optus effectively strengthened its brand recall and consideration by using powerful stories from The Voice that started with “yes”.
Case StudyFood & Beverages
Hungry Survivors drive web traffic for KFC
To drive downloads of its new app, the QSR turned to the hungriest people on television.
Case StudyGovernment
Every stat tells a story
A bespoke campaign of mini documentaries delivered across multiple platforms drove positive perceptions towards the Census, resulting in enhanced participation.
Case StudyFood & Beverages
Putting Australia back into a great Australian brew
Together, the Summer of Cricket and Bundaberg dominated the Aussie summer.
Case StudyRetail
Specsavers meets Married at First Sight
Specsavers combined elements of Nine’s Married at First Sight with its own famous ‘Should have gone to Specsavers’ TVC format to develop an engaging and appealing integrated campaign.
Case StudyRetail
Australian Open coverage from every angle
Samsung utilised Nine’s Australian Open (AO) coverage to showcase the new Galaxy S21 and its features by aligning Samsung with epic moments in play and bringing the viewer closer to the action.
Case StudyFMCG
Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain
To excite Australians about their brand message and provide exposure for their Brand Ambassadors, Kellogg’s Nutrigrain needed to integrate into a premium programming format.
Case StudyFMCG
LEGO® Masters builds brand awareness for Wonder White
Wonder White wanted to build their perception as a brand that is ‘fresh’, ‘nutritious’ and ‘quality’, and to grow uplift in their campaign messaging that Wonder White ‘helps support active kids’.
Case StudyAuto
The Australian Open drives results for leading auto company KIA
Utilising Australian Open assets, KIA wanted to bring their new small SUV SELTOS and ‘It’ll move you’ campaign to life and to generate awareness, desire and consideration for the leading automotive brand.
Case StudyFood & Beverages
The summer of tennis delivers Uber Eats smash hit business results
Food delivery service, Uber Eats, partnered with the Australian Open, to promote their “Tonight I’ll be Eating” campaign.
Case StudyFinance & Insurance
TV helps Nimble to pivot and reposition its brand
Nimble, the pioneer of 60-minute finance and one of Australia’s largest providers of small to medium-size loans, is a brand in transition.
Case StudyFinance & Insurance
How Lendi used TV to spread the message, fast
When launching in 2013, innovative digital mortgage broker Lendi had a three-pronged mission: help people to understand what the business does, build brand awareness and establish trust to get them to use the service.
Case StudyRetail
Koala gifts airtime to Aussie businesses doing it tough during the pandemic
TV helped Koala to build its brand and give back during a challenging time for many Australian businesses.
Case StudyFinance & Insurance
How CV-19 provided an unexpected brand building opportunity for St. George
With a brand campaign scheduled to launch during the pandemic, St.George debated whether to change tack. Instead the bank opted to lean into its strengths and live up to its values.
Case StudyFinance & Insurance
How Youi used CV-19 to reinforce brand loyalty
Another brand that has felt the impact of CV-19 is Youi. Rather than viewing the fact people were using their cars less during the pandemic, Youi saw an opportunity.
Case Study
Toyota celebrates the Aussie ‘Spirit’
Prior to the CV19, Toyota had brand activity scheduled and the decision was made to use allocated spend to convey messages of support.
Case StudyGovernment
COVIDSafe: How the Australian government used TV to influence behaviour change
One way for brands to help reinforce customer loyalty is to partner with media channels that have the proven ability to drive behaviour change. Research shows TV is an ideal candidate for the task and...
Case StudyFood & Beverages
Domino’s pivots messaging & builds brand
While some brands chose to maintain existing creative during CV-19, Domino’s decided to respond to the crisis to meet requirements for social distancing.
Case StudyRetail
How BCF pivoted to meet the new normal
BCF was all set for a bumper Easter with a campaign centred around getting Aussies to visit holiday towns that were devastated earlier in the year by bushfires. But in the wake of COVID-19 travel restrictions, the...
Case Studyecommerce
How TV is driving short- and long-term results for hipages
Online marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand.
Case StudyFMCG
Coles gets the scoop
“Josh & Nic’s Hazelnut Choc Gelato”, the limited-edition ice cream created in partnership with Seven’s MKR and Coles has changed the game for new product launches in Australia.
Case StudyAuto
Hyundai meets its match with The Bachelor Australia
In 2017, Hyundai Motor Company Australia partnered with Network 10’s The Bachelor Australia to showcase multiple car models in their range, including the launch of the brand new Hyundai Kona. This multifaceted campaign spanned broadcast...
Case StudyTravel
HotelsCombined taps into the power of BVOD
HotelsCombined relies heavily on advertising campaigns across both TV and video advertising, but wasn’t sure which platform delivered the best results against their key business outcomes. So the brand decided to run a test in...
Case StudyFood & Beverages
Making Bundaberg Rum the unmistakably Australian spirit
To relaunch Bundaberg Rum, Diageo took the opportunity to partner with new sports channel Fox League, leveraging its obvious alignment with the NRL to forge a stronger bond with sports fans.
Case StudyProperty
Property app Domain uses TV to drive downloads
It was a case of delivering real results when Australia’s best property app partnered with Australia’s leading real estate reality format.
Case StudyFMCG
Rexona – thriving under pressure
Rexona wanted to re-connect with their male target audience after a four year break from sports advertising and reaffirm its long-time positioning: It won’t let you down.
Case StudyFMCG
Heinz – the one for footy
Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.
Case StudyAuto
Holden blazes a trail with Australian Survivor
In 2017, Holden returned as a key partner of Australian Survivor, leveraging the power of television to drive awareness and sales for the Holden Trailblazer.