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Case Studies

From integrated campaigns to sponsorship and everything in between, learn how the best of the best use TV to achieve their business objectives.
How CV-19 provided an unexpected brand building opportunity for St. George

Case Studies / Finance & Insurance

How CV-19 provided an unexpected brand building opportunity for St. George

With a brand campaign scheduled to launch during the pandemic, St.George debated whether to change tack. Instead the bank opted to lean into its strengths and live up to its […]

How Youi used CV-19 to reinforce brand loyalty

Case Studies / Finance & Insurance

How Youi used CV-19 to reinforce brand loyalty

Another brand that has felt the impact of CV-19 is Youi. Rather than viewing the fact people were using their cars less during the pandemic, Youi saw an opportunity.

Toyota celebrates the Aussie ‘Spirit’

Case Studies

Toyota celebrates the Aussie ‘Spirit’

Prior to the CV19, Toyota had brand activity scheduled and the decision was made to use allocated spend to convey messages of support.

COVIDSafe: How the Australian government used TV to influence behaviour change

Case Studies / Government

COVIDSafe: How the Australian government used TV to influence behaviour change

One way for brands to help reinforce customer loyalty is to partner with media channels that have the proven ability to drive behaviour change. Research shows TV is an ideal […]

Domino’s pivots messaging & builds brand

Case Studies / Food & Beverages

Domino’s pivots messaging & builds brand

While some brands chose to maintain existing creative during CV-19, Domino’s decided to respond to the crisis to meet requirements for social distancing.

How BCF pivoted to meet the new normal

Case Studies / Retail

How BCF pivoted to meet the new normal

BCF was all set for a bumper Easter with a campaign centred around getting Aussies to visit holiday towns that were devastated earlier in the year by bushfires. But in the wake […]

How TV is driving short- and long-term results for hipages

Case Studies / ecommerce

How TV is driving short- and long-term results for hipages

Online tradesperson marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand.

Coles gets the scoop

Case Studies / FMCG

Coles gets the scoop

“Josh & Nic’s Hazelnut Choc Gelato”, the limited-edition ice cream created in partnership with Seven’s MKR and Coles has changed the game for new product launches in Australia.

Hyundai meets its match with The Bachelor Australia

Case Studies / Auto

Hyundai meets its match with The Bachelor Australia

In 2017, Hyundai Motor Company Australia partnered with Network 10’s The Bachelor Australia to showcase multiple car models in their range, including the launch of the brand new Hyundai Kona. […]

HotelsCombined taps into the power of BVOD

Case Studies / Travel

HotelsCombined taps into the power of BVOD

HotelsCombined relies heavily on advertising campaigns across both TV and video advertising, but wasn’t sure which platform delivered the best results against their key business outcomes. So the brand decided […]

Making Bundaberg Rum the unmistakably Australian spirit

Case Studies / Food & Beverages

Making Bundaberg Rum the unmistakably Australian spirit

To relaunch Bundaberg Rum, Diageo took the opportunity to partner with new sports channel Fox League, leveraging its obvious alignment with the NRL to forge a stronger bond with sports […]

Property app Domain uses TV to drive downloads

Case Studies / Property

Property app Domain uses TV to drive downloads

It was a case of delivering real results when Australia’s best property app partnered with Australia’s leading real estate reality format.

Rexona – thriving under pressure

Case Studies / FMCG

Rexona – thriving under pressure

Rexona wanted to re-connect with their male target audience after a four year break from sports advertising and reaffirm its long-time positioning: It won’t let you down.

Heinz – the one for footy

Case Studies / FMCG

Heinz – the one for footy

Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.

Holden blazes a trail with Australian Survivor

Case Studies / Auto

Holden blazes a trail with Australian Survivor

In 2017, Holden returned as a key partner of Australian Survivor, leveraging the power of television to drive awareness and sales for the Holden Trailblazer.