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All the insights you need to get the most out of TV

When it comes to working out how to allocate media spend, facts and data carry much more weight than assumptions and hunches. That’s why ThinkTV works with Australia’s most respected audit firms, leading academics and trade publications to bring you the research that makes all the difference.

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Media Optimisation: The Cheat Sheet

Facts & Stats / The Payback Series

Media Optimisation: The Cheat Sheet

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.
Research reveals the difference between efficient and effective ROI

Facts & Stats / The Payback Series

Research reveals the difference between efficient and effective ROI

The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).
Australian Advertising Effectiveness Rules: To ESOV and Beyond

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules: To ESOV and Beyond

A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.
Total TV generates business demand in the short and long-term

Facts & Stats / The Payback Series

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.
New Content Fact Pack: Jan to Jun 2021

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]
Fact Pack: Jul to Dec 2020

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2020

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.
Not all video is created equal

Facts & Stats / The Effie Awards

Not all video is created equal

Why Australia’s most effective campaigns choose TV
Fact Pack: Jan to June 2020

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to June 2020

Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half […]
Not all reach is equal: TV commands more attention than social video

Facts & Stats / The Benchmark Series

Not all reach is equal: TV commands more attention than social video
Total TV Reach

Facts & Stats

Total TV Reach

A full picture of TV’s growing audience across screens
BVOD consumption

Facts & Stats

BVOD consumption

Australia’s fastest-growing media channel continues to accelerate.
Today’s TV

Facts & Stats / Global

Today’s TV

As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding […]
Fact Pack: July to Dec 2019

Facts & Stats / ThinkTV Fact Packs

Fact Pack: July to Dec 2019

Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.
Australian Advertising Effectiveness Rules

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules

What can two years of Australia’s most effective campaigns tell us?
The Benchmark Series: Cross Screen Effects

Facts & Stats / The Benchmark Series

The Benchmark Series: Cross Screen Effects

The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective […]
The Future Series: Future of Banking

Facts & Stats / The Future Series

The Future Series: Future of Banking

As the finance industry emerges from a tumultuous time, marketing leaders are presented with a golden opportunity to refocus their efforts with the customer at the core. As financial services […]
TV delivers reach and a bigger sales impact

Facts & Stats / Fast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]
TV burns longer and stronger than other video advertising platforms

Facts & Stats / Fast Facts

TV burns longer and stronger than other video advertising platforms

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]
TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

Facts & Stats / Fast Facts

TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]
Maximising Payback

Facts & Stats / The Payback Series

Maximising Payback

Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.
Fact Pack: Jan to Jun 2019

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2019

Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.
TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]
12 Steps to creating effective campaigns

Facts & Stats / The Effie Awards

12 Steps to creating effective campaigns

ThinkTV, as a sponsor of the Effies and an advocate for all things effectiveness, undertook an extensive analysis of all the 2017 Effie finalists and compiled the key insights in […]
How to win an Effie

Facts & Stats / The Effie Awards

How to win an Effie

At ThinkTV, we’re all about effectiveness. But what goes into a campaign to make it effective? Is there some kind of secret sauce? We wanted to find out and so […]
Payback Australia: Full Report

Facts & Stats / The Payback Series

Payback Australia: Full Report

A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s […]
AdNation

Facts & Stats / AdNation

AdNation

Ever wondered what average Aussies and adlanders think about TV advertising? ThinkTV did. So we commissioned independent marketing academic Professor Karen Nelson-Field to find out.
New Content Broadcaster VOD up 5.3%

Facts & Stats / Fast Facts

Broadcaster VOD up 5.3%

Broadcaster Video on Demand (BVOD) is experiencing continuous growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]
New Content Playback can increase audiences by up to 19.5%

Facts & Stats / Fast Facts

Playback can increase audiences by up to 19.5%

Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are […]
TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Facts & Stats / Fast Facts

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]
Nearly half of online Australians talk about TV on social platforms

Facts & Stats / Fast Facts

Nearly half of online Australians talk about TV on social platforms

Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]
Payback Australia: FMCG

Facts & Stats / The Payback Series

Payback Australia: FMCG

TV creates the best return on investment for FMCG brands in Australia easily beating online video, online display, radio, press and outdoor advertising.
New Content Australians spend 60 hours and 34 minutes a month watching TV

Facts & Stats / Fast Facts

Australians spend 60 hours and 34 minutes a month watching TV

While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 60 hours per month watching broadcast TV.
Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

Facts & Stats / Global

Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.
Fact Pack: July to Dec 2018 Co-Viewing Edition

Facts & Stats / ThinkTV Fact Packs

Fact Pack: July to Dec 2018 Co-Viewing Edition

In addition to tech penetration and TV usage facts and stats, this special Co-viewing Edition of ThinkTV’s Bi-Annual Fact Pack takes a look into the power of watching content with […]
Fact Pack: Jan to Jun 2018 and BVOD Edition

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2018 and BVOD Edition

Is that a Connected TV in your pocket? ThinkTV’s Bi-Annual Fact Pack provides a deep dive into Broadcaster Video On Demand (BVOD) so you can talk like a boss about […]
Fact Pack: 2017 Annual

Facts & Stats / ThinkTV Fact Packs

Fact Pack: 2017 Annual

ThinkTV’s Annual Fact Pack provides comprehensive data and insights into Australian TV covering full year 2017.
New Content With 17.53 million Aussies tuning in every week, TV is the king of mass scale and reach

Facts & Stats / Fast Facts

With 17.53 million Aussies tuning in every week, TV is the king of mass scale and reach

In a month, TV hits 85.1% of the metro population, 85.9% of the regional population and 90.6% of the subscription universe. That’s some serious reach.
New Content Broadcaster VOD has a younger viewer profile

Facts & Stats / Fast Facts

Broadcaster VOD has a younger viewer profile

Broadcaster Video on Demand (BVOD) is experiencing continuous growth and has a younger viewer profile.
New Content The average Aussie home has 6.6 devices for consuming content

Facts & Stats / Fast Facts

The average Aussie home has 6.6 devices for consuming content

Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]
BVOD delivers a 33% greater sales impact than Facebook

Facts & Stats / Fast Facts

BVOD delivers a 33% greater sales impact than Facebook

The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting […]
New Content 40.9% of viewers are sharing their prime time experience

Facts & Stats / Fast Facts

40.9% of viewers are sharing their prime time experience

Aussies love to share special moments with family and friends, from the finale of their favourite show to their team’s big game. TV has the power to bring people together […]
Advertising on TV + BVOD has twice the sales impact of TV + Social Video

Facts & Stats / Fast Facts

Advertising on TV + BVOD has twice the sales impact of TV + Social Video

Phase 5 of the Benchmark Series: Cross Platform Effects shows that TV’s superior attention, coverage and viewability, regardless of screen, makes TV + BVOD the most effective cross platform combination.
Payback Australia: Auto

Facts & Stats / The Payback Series

Payback Australia: Auto

The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands.
The Benchmark Series: Overview

Facts & Stats / The Benchmark Series

The Benchmark Series: Overview

Five tranches of the Benchmark research have now been conducted and before you sit down to nut out your media spend, here’s what you need to know.
What makes effective marketing?

Facts & Stats / The Effie Awards

What makes effective marketing?

In 2016, we found that of the 39 Effies awarded, the campaigns that made the cut started out with both sales and communications goals. Research mattered with 93% of winners […]
Canadian media attribution study

Facts & Stats / Global

Canadian media attribution study

New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on […]
The Anatomy of Effectiveness

Facts & Stats / Global

The Anatomy of Effectiveness

The WARC whitepaper The Anatomy of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term […]
The Benchmark Series: Viewability

Facts & Stats / The Benchmark Series

The Benchmark Series: Viewability

As part of The Benchmark Series, ThinkTV commissioned Dr Karen Nelson-Field, a Professor of Media Innovation at The University of Adelaide, to conduct an independent, large-scale in-home study into how Australians really engage with […]
The Benchmark Series: Emotions and Advertising

Facts & Stats / The Benchmark Series

The Benchmark Series: Emotions and Advertising

Does emotional advertising boost advertising effectiveness?
The Benchmark Series: Video advertising on mobile

Facts & Stats / The Benchmark Series

The Benchmark Series: Video advertising on mobile

The mobile tranche of The Benchmark Series from Professor Karen Nelson-Field compares the awareness, coverage and, most importantly, the sales impact of TV, Facebook and YouTube video advertising delivered via […]
The Benchmark Series: Memory Decay

Facts & Stats / The Benchmark Series

The Benchmark Series: Memory Decay

In “Advertising Effectiveness: The Long and the Short of it”, Les Binet and Peter Field showed that advertising works in two ways; in the short term to drive sales amongst […]