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All the insights you need to get the most out of TV

When it comes to working out how to allocate media spend, facts and data carry much more weight than assumptions and hunches. That’s why ThinkTV works with Australia’s most respected audit firms, leading academics and trade publications to bring you the research that makes all the difference.

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Facts & Stats

Make Total TV first on & last off every media plan

While plenty of channels can reach large numbers of the Australian population, few can do it as quickly and simultaneously as TV. With engaged, attentive viewers, TV continues to do the heavy lifting in every...

Facts & Stats

Advertising Pays

The economic, employment and business value of advertising

Facts & Stats

Total TV Reach

A full picture of TV’s growing audience across screens.

Facts & StatsThe Benchmark Series

The Benchmark Series: Cross Channel Impact

In its seventh year, The Benchmark Series investigates the impact of different media channels and their interactions to drive the best media mix.

Facts & Stats

BVOD consumption

Australia’s fastest-growing media channel continues to accelerate.

Facts & StatsThinkTV Fact Packs

Fact Pack: Jul to Dec 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and total ad-supported video viewing on...

Facts & StatsThinkTV Fact Packs

Fact Pack: Jan to Jun 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total...

Facts & StatsThinkTV Fact Packs

Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and...

Facts & StatsThinkTV Fact Packs

Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing...

Facts & StatsThe Payback Series

Media Optimisation: The Cheat Sheet

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.

Facts & StatsFast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and more sales.

Facts & StatsThinkTV Fact Packs

Fact Pack: Jul to Dec 2020

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.

Facts & StatsThinkTV Fact Packs

Fact Pack: Jan to Jun 2020

Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half of 2020.

Facts & StatsGlobal

Today’s TV

As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding landscape, and how they feel...

Facts & StatsThinkTV Fact Packs

Fact Pack: July to Dec 2019

Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.

Facts & StatsThinkTV Fact Packs

Fact Pack: Jan to Jun 2018 and BVOD Edition

Is that a Connected TV in your pocket? ThinkTV’s Bi-Annual Fact Pack provides a deep dive into Broadcaster Video On Demand (BVOD) so you can talk like a boss about TV, anywhere, any time.

Facts & StatsThinkTV Fact Packs

Fact Pack: 2017 Annual

ThinkTV’s Annual Fact Pack provides comprehensive data and insights into Australian TV covering full year 2017.

Facts & StatsGlobal

The Anatomy of Effectiveness

The WARC whitepaper The Anatomy of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term brand building and short-term activation. 

Facts & StatsThe Payback Series

Payback Australia: Full Report

A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s biggest sectors: Fast Moving Consumer...

Facts & StatsFinance

The Future Series: Future of Banking

As the finance industry emerges from a tumultuous time, marketing leaders are presented with a golden opportunity to refocus their efforts with the customer at the core. As financial services firms look first to rebuild...

Facts & StatsThe Benchmark Series

The Benchmark Series: Cross Screen Effects

The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective of device.

Facts & StatsThe Payback Series

Maximising Payback

Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.

Facts & Stats

AdNation

Ever wondered what average Aussies and adlanders think about TV advertising? ThinkTV did. So we commissioned independent marketing academic Professor Karen Nelson-Field to find out.

Facts & StatsThinkTV Fact Packs

Fact Pack: Jan to Jun 2019

Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.

Facts & StatsThe Payback Series

Payback Australia: FMCG

TV creates the best return on investment for FMCG brands in Australia easily beating online video, online display, radio, press and outdoor advertising.

Facts & StatsThe Payback Series

Payback Australia: Auto

The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands.

Facts & StatsThe Benchmark Series

The Benchmark Series: Overview

Five tranches of the Benchmark research have now been conducted and before you sit down to nut out your media spend, here’s what you need to know.

Facts & StatsGlobal

Canadian media attribution study

New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on significant revenue as a result.

Facts & StatsThe Benchmark Series

The Benchmark Series: Viewability

As part of The Benchmark Series, ThinkTV commissioned Dr Karen Nelson-Field, a Professor of Media Innovation at The University of Adelaide, to conduct an independent, large-scale in-home study into how Australians really engage with advertising across different platforms and...

Facts & StatsThe Benchmark Series

The Benchmark Series: Video advertising on mobile

The mobile tranche of The Benchmark Series from Professor Karen Nelson-Field compares the awareness, coverage and, most importantly, the sales impact of TV, Facebook and YouTube video advertising delivered via mobile devices. While the results...

Facts & StatsThe Benchmark Series

The Benchmark Series: Memory Decay

In “Advertising Effectiveness: The Long and the Short of it”, Les Binet and Peter Field showed that advertising works in two ways; in the short term to drive sales amongst those already in the market...

Facts & StatsThinkTV Fact Packs

Fact Pack: July to Dec 2018 Co-Viewing Edition

In addition to tech penetration and TV usage facts and stats, this special Co-viewing Edition of ThinkTV’s Bi-Annual Fact Pack takes a look into the power of watching content with others on linear TV.

Facts & StatsFast Facts

Broadcaster VOD up 11%

BVOD is experiencing continuous growth in terms of audiences and advertising spend. And while it might be TV but not as you once knew it, there’s plenty of similarities in the way people are consuming...

Facts & StatsFast Facts

BVOD delivers a 33% greater sales impact than Facebook

The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting in a 33% greater sales...

Facts & StatsFast Facts

39% of viewers are sharing their prime time experience

Aussies love to share special moments with family and friends, from the finale of their favourite show to their team’s big game. TV has the power to bring people together and research shows 39% are...

Facts & StatsFast Facts

Playback accounts for 11.6% of viewing

Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are a number of Australians watching...