All the insights you need to get the most out of TV

The economic, employment and business value of advertising

A full picture of TV’s growing audience across screens.

In its seventh year, The Benchmark Series investigates the impact of different media channels and their interactions to drive the best media mix.

Australia’s fastest-growing media channel continues to accelerate.

Find out how you can supercharge attention for your marketing campaigns.

Total TV. The workhorse in an omni-channel media schedule.

Just because your audience is scrolling social media or watching a pre-roll for 6 sec, doesn’t mean they are actually taking in your brand.

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every day, day after day.

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.

The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).

A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and more sales.

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.

Why Australia’s most effective campaigns choose TV

Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half of 2020.

Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.

A look at the new Australian Effies database.

Is that a Connected TV in your pocket? ThinkTV’s Bi-Annual Fact Pack provides a deep dive into Broadcaster Video On Demand (BVOD) so you can talk like a boss about TV, anywhere, any time.

ThinkTV’s Annual Fact Pack provides comprehensive data and insights into Australian TV covering full year 2017.

The WARC whitepaper The Anatomy of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term brand building and short-term activation. 

The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective of device.

Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.

Ever wondered what average Aussies and adlanders think about TV advertising? ThinkTV did. So we commissioned independent marketing academic Professor Karen Nelson-Field to find out.

Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.

TV creates the best return on investment for FMCG brands in Australia easily beating online video, online display, radio, press and outdoor advertising.

The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands.

While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 51 hours per month watching broadcast TV.

Broadcaster Video on Demand (BVOD) is experiencing continuous growth and has a younger viewer profile.

Phase 5 of the Benchmark Series: Cross Platform Effects shows that TV’s superior attention, coverage and viewability, regardless of screen, makes TV + BVOD the most effective cross platform combination.

Five tranches of the Benchmark research have now been conducted and before you sit down to nut out your media spend, here’s what you need to know.

New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on significant revenue as a result.

Does emotional advertising boost advertising effectiveness?

In addition to tech penetration and TV usage facts and stats, this special Co-viewing Edition of ThinkTV’s Bi-Annual Fact Pack takes a look into the power of watching content with others on linear TV.

In a month, TV hits 82.4% of the metro population, 83.4% of the regional population and 90.6% of the subscription universe. That’s some serious reach.

We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.