Please fill in your details below to access this file

    Total TV reached 19.8+ million Aussies last week | FIND OUT MORE FROM VOZ
    Get Peter Field's latest analysis on marketing effectiveness | DOWNLOAD WHITE PAPER NOW
    Home

    TV captures the attention of your target audience

    Whether you’re looking to launch a new brand or build an existing one, generate leads or drive purchase, TV is proven to deliver short- and long-term business results.

    Unbeatable scale & reach

    Acclaimed marketing scientist, Professor Byron Sharp, tells us brands need to target the whole market if they want to grow and with a Total TV reach of 19+ million Australians in a week, TV generates fame and word-of-mouth on a scale like no other. Mass media is critical for marketing success and it doesn’t get any more mass than TV.

    Reaching 19+ million Australians in a week, TV generates fame and word-of-mouth at scale.

    TV = mass reach & scale Learn more

    Short & long term success

    Today’s brands cannot afford to just focus on the short term. According to the godfathers of marketing effectiveness, Peter Field and Les Binet, short-term efforts need to be balanced with long-term brand building activities. Few mediums can deliver on both like TV can. Research shows TV has the ability to supercharge both ends of the funnel.

    TV advertising can deliver results in both the short and long term.

    TV delivers Learn more

    Emotional connection

    TV has long been the home of rich, narrative, evocative advertising – ads that tell stories while tugging at our heartstrings, stirring us to tears or making us smile. That’s because TV affords brands the time and space to tell a story that builds tension with a beginning, middle and a satisfying end. But here’s the best part – by triggering people’s emotions, you’ll drive 2.4 times the sales impact.

    By triggering people’s emotions, you’ll drive 2.4 times the sales impact.

    All the feels Learn more

    Drive sales & ROI

    TV is the most effective media channel when indexed across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. In fact, research shows TV is twice as effective as the second most efficient channel delivering double the sales uplift from media spend.

    TV delivers almost twice the sales uplift compared to search and radio.

    TV = greater ROI Learn more

    Brand safe

    Unlike other platforms where user generated content reigns supreme, TV offers a trusted, high-quality environment. With professionally produced and curated content, your brand is in good company on Australia’s most trusted medium.

    TV is brand safe, generates the greatest ROI and commands the most attention.

    Protect your brand Learn more

    TV is everywhere, anytime

    Today there are more channels, devices and programs – and that’s just TV! The much-loved TV in the corner of the living room is having babies. From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

    From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

    A whole lot of screens Learn more
    1 of 6

    Fast facts on why your next campaign should be on TV

    View all Fast Facts

    Deep dive into why TV

    Recapping the Upfronts: Your guide to 2025

    Deep Dives

    Recapping the Upfronts: Your guide to 2025

    Everything you need to know about the year ahead for Aussie TV.
    Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

    Deep Dives

    Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

    “Godfather of effectiveness”, Peter Field, recently analysed a wide range of evidence that demonstrates TV’s continuing importance when it comes to delivering real results for brands.
    Discover Les Binet’s secrets to safeguarding brand success

    Deep Dives

    Discover Les Binet’s secrets to safeguarding brand success

    In these short videos, Les Binet outlines the importance of understanding the growth prospects for your company, and your brand, through challenging economic times.
    What’s in store for ’24?

    Deep Dives

    What’s in store for ’24?

    Everything you need to know about the year ahead for Aussie TV.
    Discover the stories behind effective TV campaigns

    Deep Dives

    Discover the stories behind effective TV campaigns

    Australian Effie Award winners are a celebration of great campaigns that deliver real business results.
    2023: a big year in TV

    Deep Dives

    2023: a big year in TV

    Here’s a sneak peek of the TV coming your way this year. From brand new shows to fan favourites, we’ll witness the best in innovative, engaging content.
    Everything awesome deserves its own day

    Deep Dives

    Everything awesome deserves its own day

    Each year, across the globe, the TV industry celebrates World Television Day on 21 November to remind us all of the attention-grabbing power that Total TV holds.
    365 days of falling in love with TV

    Deep Dives / Publications

    365 days of falling in love with TV

    There’s been a whole lot of love for TV in 2021.
    Travel: Now is the time to advertise on TV

    Deep Dives / Travel

    Travel: Now is the time to advertise on TV

    As travel opens up within Australia and around the world, the tourism industry has a chance to capitalise on pent-up demand and a return to healthy revenue levels.
    Tomorrow’s TV, created today: World TV Day

    Deep Dives

    Tomorrow’s TV, created today: World TV Day

    What’s in store for the television platform in the future? To celebrate World TV Day on 21 November, leaders from around the globe came together to provide their perspective.
    View all

    Now you know why, see how to advertise on TV

    Not sure how to get started or looking for ways to optimise your existing TV spend? Let us guide you through the process step by step.

    How to advertise on TV