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Deep Dives

Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

“Godfather of effectiveness”, Peter Field, recently analysed a wide range of evidence that demonstrates TV’s continuing importance when it comes to delivering real results for brands....

News / Media Releases / 9th Feb 2024

Total TV advertising market records $3.4 billion in ad revenue for 2023

Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV...

Deep Dives

Discover Les Binet’s secrets to safeguarding brand success

In these short videos, Les Binet outlines the importance of understanding the growth prospects for your company, and your brand, through challenging economic times.

News / Articles of Interest / 31st Jan 2024

Australian stories help to forge a lasting connection with TV audiences in 2024

Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to...

Deep Dives

What’s in store for ’24?

Everything you need to know about the year ahead for Aussie TV.

News / Articles of Interest / 10th Nov 2023

Perspective: The year TV brought Australians together

By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a...

Facts & Stats

Make Total TV first on & last off every media plan

While plenty of channels can reach large numbers of the Australian population, few can do it as quickly and simultaneously as TV. With engaged, attentive viewers, TV continues to do...

Facts & Stats

Advertising Pays

The economic, employment and business value of advertising

News / Articles of Interest / 13th Oct 2023

If 20+ million viewers is a ‘problem’, I’ll take it

By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to...

News / Media Releases / 14th Aug 2023

TV advertising market records $3.6 billion for 12months to June 2023

Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue...

Facts & Stats

Total TV Reach

A full picture of TV’s growing audience across screens....

Facts & Stats / The Benchmark Series

The Benchmark Series: Cross Channel Impact

In its seventh year, The Benchmark Series investigates the impact of different media channels and their interactions to drive the best media mix.

Facts & Stats / The Benchmark Series

The Brand Engine: Optimise your media spend & power better brand outcomes

Marketers are always looking to increase effectiveness and efficiency of media investment, but without consistent access to econometric modelling it can be challenging to design campaigns for the best possible...

News / Articles of Interest / 8th Jun 2023

TV or YouTube: Which platform is best for short- and long-term business results?

Published AdNews Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is...

News / Articles of Interest / 7th Jun 2023

CMOs share Effie Award-winning work via ThinkTV campaign

Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark...

News / Articles of Interest / 6th Jun 2023

Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

By James Manning Published Mediaweek It’s television, but not as you know it, according to Mim Haysom, EGM Brand & Marketing at Suncorp Group. The celebrated marketing boss said the...

Facts & Stats

BVOD consumption

Australia’s fastest-growing media channel continues to accelerate.

Facts & Stats / The Effie Awards

Attention & Effectiveness: To ESOV & Beyond Part II

Find out how you can supercharge attention for your marketing campaigns.

Facts & Stats / The Benchmark Series

Cross Channel Impact: A Focus on Retail & Services

News / Articles of Interest / 31st May 2023

Why the industry needs to move from ‘truthiness’ to truth

By Kim Portrate, CEO ThinkTV Published AdNews Advertisers are entitled to transparency and truth from media partners. Kim Portrate asks why some make it hard to get it. From trade...

News / Articles of Interest / 25th May 2023

The enduring power of ‘Did Somebody Say Menulog’

By Ruby Derrick Published AdNews Sixteen-year-old Australian-founded company Menulog is celebrating its fifth year and iteration of the Did Somebody Say campaign. The campaign is showing no signs of leaving...

News / Articles of Interest / 18th May 2023

CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans

Published Mi3 The way audiences consume video content is evolving but big brands are embracing the change. And one thing that isn’t going to change anytime soon is the role...

Events / SYD / 4th May 2023

RE VISION: Watch the sessions now on demand

On Thursday 4 May 2023, RE VISION took over Sydney’s Carriageworks for an inspiring afternoon that presented some of the best minds who are leading change across marketing, media, programming...

Case Studies / Finance & Insurance

Suncorp’s One House to Save Many

An award-winning campaign to spark a national conversation.

Deep Dives

Discover the stories behind effective TV campaigns

Australian Effie Award winners are a celebration of great campaigns that deliver real business results.

Case Studies / Food & Beverages

Aldi’s quest to prove you can’t overcook Christmas

The power of TV in delivering impact across the funnel.

Case Studies / Finance & Insurance

NRMA and memorable storytelling

Emotional impact that can’t be delivered without TV.

Case Studies / Food & Beverages

Menulog and reclaiming market share

Becoming part of culture needs big creative ideas in big viewing moments.

News / Articles of Interest / 5th May 2023

ThinkTV’s RE VISION shows that the future is bright for Australian television

By Tess Connery Published Mediaweek On Thursday afternoon, hundreds of industry representatives made the trip to Carriageworks in Eveleigh for ThinkTV’s RE VISION. After a Welcome to Country from Marrawarra...

News / Articles of Interest / 1st May 2023

Everything you need to know: OzTAM launches VOZ viewing data

Published Mediaweek May 1st marks the launch of daily Overnight viewing data via Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on...

News / Articles of Interest / 27th Apr 2023

ThinkTV presents Australian Idol’s Royston Noell

Published AdNews The 2023 Idol winner will perform and speak at the upcoming RE VISION conference on May 4. After his show-stopping audition earned him a golden ticket to the...

News / Articles of Interest / 20th Apr 2023

ThinkTV presents Professor Jana Bowden: A consumer psychologist’s guide to effective campaigns

Published AdNews The Professor will speak at the upcoming RE VISION conference on May 4 where she will explain how to stop thinking about consumers as “walking wallets” and instead...

News / Articles of Interest / 17th Apr 2023

ThinkTV reveals the talent line-up set to take the stage for RE VISION

Published Mediaweek “RE VISION celebrates and shares pathways for marketers looking to engage with audiences” ThinkTV has revealed the talent line-up for its RE VISION event on May 4. Taking...

Events / Conferences / 14th Sep 2022

MFA 5+ Inspiration Series March 2023

In March 2023, ThinkTV joined 300+ MFA members and special guests across Melbourne & Sydney at the 5+ Inspiration Series: Leadership in the ESG era to discuss how we can...

Events / SYD / 29th Mar 2023

B&T’s 30 Under 30

The B&T 30 Under 30 2023 Awards celebration was held on Wednesday 29 March where over 450 media, marketing and creative young guns packed into The Ivy Ballroom to celebrate...

Events / SYD / 9th Mar 2023

Mumbrella Retail Marketing Summit: How to get the most from your media

On 23rd March 2023, ThinkTV joined the Mumbrella Retail Marketing Summit for an exclusive presentation of new research. The session unpacked detailed analysis from Kantar that sheds light on campaign...

News / Articles of Interest / 17th Mar 2023

AdClub: Media investment and brand impact high on the agenda

Australian marketers are drilling down on the effectiveness and efficiency of media investment, as economic headwinds blow the industry into a fast start in 2023. Chief investment, strategy and planning...

Events / SYD / 9th Mar 2023

ThinkTV x AdClub: Optimising Cross Channel Interaction

On 9th March 2023, ThinkTV joined AdNews for an exclusive AdClub session held on their glorious rooftop in Surry Hills to launch new, bespoke research commissioned by ThinkTV with Kantar...

News / Articles of Interest / 14th Mar 2023

Need to trim advertising spend? Kantar research suggests what you can’t afford to cut

By James Manning Published Mediaweek ThinkTV has commissioned research from Kantar to help explain the options open to marketers if they need to trim budgets during 2023. The latest research...

News / Articles of Interest / 2nd Mar 2023

Television at a turning point: Unmade Podcast

Hosted by Tim Burrowes Published Unmade In this Unmade podcast, Tim Burrowes speaks to ThinkTV’s director of research, Steve Weaver, taking a look at new viewing habits revealed by ThinkTV’s...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and...

News / Media Releases / 6th Feb 2023

Total TV advertising market records $4.1 billion in ad revenue for 2022

Total TV revenue increases by 1 per cent for the 12 months to December 2022 while BVOD growth continues to accelerate – up 23 per cent. ThinkTV has today announced...

News / Articles of Interest / 31st Jan 2023

FAST channels grow as broadcasters respond to viewers’ changing habits

By James Manning Published Mediaweek At the recent 2023 upfronts, a key feature uniting the commercial free-to-air (FTA) platforms and Foxtel was the growth of FAST (Free Ad-supported Streaming Television)...

News / Articles of Interest / 9th Dec 2022

The importance everyday Australians place on TV

By Kim Portrate, CEO ThinkTV Published AdNews AdNews asked industry figures for their assessment of 2022 and outlook for next year. 2022 was the year buyers really came to understand...

News / Articles of Interest / 5th Dec 2022

Why attention metrics need to be viewed in the context of scale and reach

By Kim Portrate, CEO ThinkTV Published Mediaweek Is the attention of 10 as valuable as the attention of 10,000? As more media platforms join the attention debate, advertisers shouldn’t forget...

News / Articles of Interest / 1st Dec 2022

The new challenge for marketers

By Lisa Ronson Published AdNews The post-pandemic mindset is colliding with a change in economic circumstances resulting in unpredictable consumer behaviours. How can marketers respond? Lisa Ronson explains. The effects...

News / Articles of Interest / 29th Nov 2022

MFA’s how to buy television

Published AdNews A cohort of 41 has successfully completed the pilot run of Media Federation of Australia’s newest e-learning course, MFA How to Buy Television, gaining best-practice training for TV...

News / Articles of Interest / 28th Nov 2022

Creativity in 2023

By Kim Portrate, CEO ThinkTV Published The Australian If the economists are on the money, we’re set for a roller coaster ride in 2023. There will be the ups: inflation,...

Deep Dives

2023: a big year in TV

Here’s a sneak peek of the TV coming your way this year. From brand new shows to fan favourites, we’ll witness the best in innovative, engaging content.

Deep Dives

Everything awesome deserves its own day

Each year, across the globe, the TV industry celebrates World Television Day on 21 November to remind us all of the attention-grabbing power that Total TV holds.

News / Articles of Interest / 17th Nov 2022

Recapping the TV upfronts: Here is what’s coming in 2023

Published Mediaweek More ways for marketers to engage with viewers on returning hits and new programming, with enhanced viewing experiences Australia’s TV broadcasters have now wrapped their upfronts for another...

News / Articles of Interest / 8th Nov 2022

Advertisers beware: don’t look a workhorse in the mouth

By James Manning Published Mediaweek There is a place for everyone in the mediascape, but research shows some channels do more heavy lifting than others and shouldn’t be replaced by...

Facts & Stats

TV does the heavy lifting

Total TV. The workhorse in an omni-channel media schedule.

Events / SYD / 21st Oct 2022

Mediaweek 100

The inaugural Mediaweek 100 Power Lunch was held on 21 October 2022, where the most powerful people across the media industry were named. ThinkTV and Premium Content Alliance CEO Kim...

News / Articles of Interest / 20th Oct 2022

There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts, not fantasy

By Kim Portrate, CEO ThinkTV Published mi-3.com.au Audiences are undoubtedly fragmenting but recent claims that TikTok is swallowing up to a third of video viewing might be a little wide...

Events / Conferences / 14th Sep 2022

MFA 5+ Inspiration Series September 2022

In September 2022, ThinkTV joined 300+ MFA members and special guests across Melbourne & Sydney at the 5+ Inspiration Series to discuss how open-minded leadership encourages growth, diversity and innovation....

Events / ThinkTank / MEL / 8th Sep 2022

ThinkTank: The changing behaviour of Australian audiences

On 8 September 2022, ThinkTV, ThinkPremiumDigital and ThinkNewsBrands welcomed marketing & media agency guests for a deep dive on the changing habits & behaviours of Australian audiences. Leading the morning...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains VOZ-enabled insights, and offers a detailed snapshot of...

News / Articles of Interest / 31st Aug 2022

Crying ‘my attention is bigger than yours’ won’t convert audiences into customers

By Kim Portrate, CEO ThinkTV Published mi-3.com.au The industry is embracing attention as a driver of consumer action, but that’s just one part of the equation. The next step is...

News / Articles of Interest / 29th Aug 2022

The top 10 reasons why Total TV is better than YouTube

Published mumbrella.com.au Trying to decide how to invest your media budget in video? Wondering what the difference is between TV and YouTube? This handy listicle will help you make the...

News / Articles of Interest / 16th Aug 2022

Why a mobile-first approach to video can slow your growth

Published mediaweek.com.au As part of a continuing examination of advertising effectiveness, ThinkTV has new research findings that explore the hot topic of audience attention. ThinkTV sought to interrogate video platforms...

Facts & Stats

Grab your audience by the eyeballs: The attention habits of consumers

Just because your audience is scrolling social media or watching a pre-roll for 6 sec, doesn’t mean they are actually taking in your brand.

News / Media Releases / 8th Aug 2022

Total TV advertising market records $4.3 billion for 12 months to June 2022

Total TV revenue increases 11 per cent for the 12 months to June 2022 while BVOD growth continues to accelerate – up 53 per cent. ThinkTV has today announced the...

Events / Conferences / MEL / 14th Jul 2022

MFA 5+ Inspiration Series

On 14 July 2022, ThinkTV supported 200+ MFA members and special guests at the 5+ Inspiration Series to discuss why a long-term mindset is in fact the best way to...

News / Articles of Interest / 20th Jun 2022

It’s time to make your new financial year media resolutions

By Kim Portrate, CEO ThinkTV Published mumbrella.com.au With FY23 upon us, now is the perfect time to do a little media health check and put some new healthy habits in...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot...

News / Articles of Interest / 7th Apr 2022

VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

Published mediaweek.com.au Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry. “VOZ has proven...

News / Media Releases / 23rd Mar 2022

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning...

Events / Leaders Dinner / SYD / 22nd Mar 2022

Future Focused

On 22 March 2022, ThinkTV – together with the CEOs of Foxtel, Network 10, Nine and Seven West Media – hosted an exclusive business leaders’ dinner that explored the future...

Deep Dives / Publications

365 days of falling in love with TV

There’s been a whole lot of love for TV in 2021....

Case Studies / FMCG

How MasterChef sent Coles purple cauliflower into the stratosphere

Season 13 of MasterChef saw contestants open their mystery boxes to find the unsung hero of the vegetable patch. ...

Case Studies / Food & Beverages

NRL heavy hitters help DoorDash punch well above its weight

How a premium sports partnership drove brand awareness and conversion for DoorDash.

Case Studies / Retail

Optus & The Voice drive consideration starting with yes

Optus effectively strengthened its brand recall and consideration by using powerful stories from The Voice that started with “yes”....

Case Studies / Food & Beverages

Hungry Survivors drive web traffic for KFC

To drive downloads of its new app, the QSR turned to the hungriest people on television.

Case Studies / Government

Every stat tells a story

A bespoke campaign of mini documentaries delivered across multiple platforms drove positive perceptions towards the Census, resulting in enhanced participation.

Case Studies / Food & Beverages

Putting Australia back into a great Australian brew

Together, the Summer of Cricket and Bundaberg dominated the Aussie summer....

News / Articles of Interest / 28th Feb 2022

Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming

Hosted by Paul McIntyre Published mi-3.com.au In the six months since VOZ launched, giving a look at unduplicated viewers on linear TV, online streaming and catch-up services, dozens of agencies...

News / Media Releases / 7th Feb 2022

Total TV advertising market records $4.1 billion in ad revenue for 2021

Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the...

News / Articles of Interest / 24th Jan 2022

Why travel brands should continue to advertise through Omicron

Published mumbrella.com.au The travel industry’s long-awaited bounce back is at the pandemic’s mercy, but that doesn’t mean now is the time to stop advertising; quite the opposite, argues former travel...

Deep Dives / Travel

Travel: Now is the time to advertise on TV

As travel opens up within Australia and around the world, the tourism industry has a chance to capitalise on pent-up demand and a return to healthy revenue levels.

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed...

Case Studies / Retail

Specsavers meets Married at First Sight

Specsavers combined elements of Nine’s Married at First Sight with its own famous ‘Should have gone to Specsavers’ TVC format to develop an engaging and appealing integrated campaign.

Case Studies / Retail

Australian Open coverage from every angle

Samsung utilised Nine’s Australian Open (AO) coverage to showcase the new Galaxy S21 and its features by aligning Samsung with epic moments in play and bringing the viewer closer to...

Facts & Stats / The Payback Series

Media Engine: Power up the revenue returns of your next campaign

With a wealth of econometric and campaign learnings at our fingertips, we wanted to find a way to help ensure your briefs are grounded in facts. Because smart strategies, powered...

News / Articles of Interest / 8th Dec 2021

ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)

By Kim Portrate, CEO ThinkTV Published adnews.com.au Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your...

Deep Dives

Tomorrow’s TV, created today: World TV Day

What’s in store for the television platform in the future? To celebrate World TV Day on 21 November, leaders from around the globe came together to provide their perspective.

News / Articles of Interest / 18th Oct 2021

OzTAM CEO on VOZ market reception and what’s next

By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we...

Deep Dives

Business Drivers

How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?

News / Media Releases / 27th Sep 2021

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate...

News / Articles of Interest / 20th Sep 2021

New OzTAM data reveals how people at home split their video viewing

By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching...

News / Articles of Interest / 6th Sep 2021

When is an audience not an audience? What marketers need to know when allocating video ad dollars

By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel...

News / Articles of Interest / 1st Sep 2021

VOZ data reveals Total TV audience of 20m weekly

By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing...

Facts & Stats / Fast Facts

TV burns longer and stronger than other video advertising platforms

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results...

News / Media Releases / 16th Aug 2021

Total TV market records $3.8 billion in ad revenue for FY 2020-21

Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures...

News / Articles of Interest / 10th Aug 2021

WFH Diaries: Kim Portrate

By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their...

Events / Conferences / 27th Jul 2021

Media Optimisation: The difference between efficient and effective ROI

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV...

Facts & Stats / The Payback Series

Media Optimisation: The Cheat Sheet

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.

News / Articles of Interest / 19th Jul 2021

Media spend research reveals the difference between efficient and effective ROI

By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver...

Facts & Stats / The Payback Series

Research reveals the difference between efficient and effective ROI

The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI)....

News / Media Releases / 19th Jul 2021

Research reveals the difference between efficient and effective ROI

Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales....

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules: To ESOV and Beyond

A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.

News / Articles of Interest / 13th Jul 2021

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

By Kim Portrate, CEO ThinkTV Published mi3.com.au Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare...

Case Studies / FMCG

Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain

To excite Australians about their brand message and provide exposure for their Brand Ambassadors, Kellogg’s Nutrigrain needed to integrate into a premium programming format.

Case Studies / FMCG

LEGO® Masters builds brand awareness for Wonder White

Wonder White wanted to build their perception as a brand that is ‘fresh’, ‘nutritious’ and ‘quality’, and to grow uplift in their campaign messaging that Wonder White ‘helps support active...

Case Studies / Auto

The Australian Open drives results for leading auto company KIA

Utilising Australian Open assets, KIA wanted to bring their new small SUV SELTOS and ‘It’ll move you’ campaign to life and to generate awareness, desire and consideration for the leading...

Case Studies / Food & Beverages

The summer of tennis delivers Uber Eats smash hit business results

Food delivery service, Uber Eats, partnered with the Australian Open, to promote their “Tonight I’ll be Eating” campaign....

News / Articles of Interest / 28th Jun 2021

The ‘she-cession’ and adland

By Kim Portrate, CEO ThinkTV Published mi3.com.au Diversity and flexibility are key to stopping a quarter of our workforce leaving The “she-cession” is putting gender equality at risk. After all...

News / Articles of Interest / 17th Jun 2021

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

Published advertisingweek.com ThinkTV CEO Kim Portrate talks to Advertising Week about her all-time favourite ads. What is your all-time favourite ad (or ad campaign) and why? You can’t go past...

Facts & Stats / Fast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and...

News / Articles of Interest / 2nd Jun 2021

Maximising the post-pandemic opportunity for FMCG brands

Published CMO.com.au We have seen that brands which invested in communications during the pandemic have tended to emerge in a stronger position than those that pulled back. For FMCG brands,...

News / Articles of Interest / 24th May 2021

To grow supermarket sales for FMCG you need to ThinkTV

Published mediaweek.com.au ThinkTV has released a special report to help better equip brands wanting to build FMCG sales. The report, branded At the Check-Out, details how growth can be sustained...

Deep Dives

Meaty marketing insights to make your next campaign sizzle

Meat and Livestock Australia’s Nathan Low on the underlying disciplines of marketing and inheriting that iconic lamb campaign.

Case Studies / Finance & Insurance

TV helps Nimble to pivot and reposition its brand

Nimble, the pioneer of 60-minute finance and one of Australia’s largest providers of small to medium-size loans, is a brand in transition....

Case Studies / Finance & Insurance

How Lendi used TV to spread the message, fast

When launching in 2013, innovative digital mortgage broker Lendi had a three-pronged mission: help people to understand what the business does, build brand awareness and establish trust to get them...

Deep Dives / Retail

At the checkout: FMCG brands in 2021

Sales are up but ad spend is down. Are FMCG brands leaving themselves vulnerable in the wake of COVID?

News / Articles of Interest / 7th Apr 2021

How TV is helping the finance sector grow in 2021

Published mediaweek.com.au 2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery,...

Events / ThinkTank / 30th Mar 2021

On the money: winning share in the competitive finance market

Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change...

Deep Dives / Finance

Maximise return in the long and short-term

As Australia emerges from the pandemic, the need to advertise is paramount. But when, where, what and, most importantly, how can you be certain your investment will work?...

Deep Dives / Finance

On the money: winning share in the competitive finance market

Discover the changing marketing & media rules for finance marketers in 2021, amid ongoing changing consumer behaviour....

News / Articles of Interest / 24th Mar 2021

Introducing Jumpstart: a new mentored pathway to the Effie Awards

Published Advertising Council Australia Advertising Council Australia has introduced Jumpstart: a new mentored pathway to the Effie Awards. Jumpstart is a brand new category in the 2021 Effie Awards designed...

News / Articles of Interest / 11th Mar 2021

New research reveals the real value of TV

Published CMO.com.au Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some...

Facts & Stats / The Payback Series

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames....

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2020

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.

News / Articles of Interest / 25th Feb 2021

Entries open for 2021 Australian Effie Awards

Published Advertising Council Australia Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate its resourcefulness, resilience and the power...

News / Articles of Interest / 25th Feb 2021

Payback report looks to understand TV’s short-term impact on sales

By Nadia Cameron Published CMO.com.au TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research...

Events / Conferences / SYD / 25th Feb 2021

The Future of TV Advertising Sydney

On 25 February 2021, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from...

News / Media Releases / 25th Feb 2021

TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study...

News / Media Releases / 8th Feb 2021

TV advertising outperforms market recording growth in first half of FY21

TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period....

News / Articles of Interest / 23rd Nov 2020

Over TV? Not by a long shot

By Kim Portrate, CEO ThinkTV Published adnews.com.au If you think TV was popular during the pandemic, wait until you see what’s yet to come says ThinkTV’s Kim Portrate. Australians have...

Events / ThinkTank / 20th Nov 2020

ThinkTank

What Australia’s most effective campaigns tell us about building brands and driving business growth ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building...

Facts & Stats / The Effie Awards

Not all video is created equal

Why Australia’s most effective campaigns choose TV

Case Studies / Retail

Koala gifts airtime to Aussie businesses doing it tough during the pandemic

TV helped Koala to build its brand and give back during a challenging time for many Australian businesses.

Case Studies / Retail

How TV helped drive a ‘seismic’ shift for Accent

Deep Dives / Retail

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront

News / Articles of Interest / 29th Sep 2020

Accent Group CEO: How we’ve made it through Covid

By Daniel Agostinelli, CEO Accent Group Published insideretail.com.au According to Accent Group CEO Daniel Agostinelli, the footwear business is on track to emerge from the pandemic stronger than ever. Agostinelli...

Events / ThinkTank / 25th Sep 2020

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp...

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BVOD Viewing

Deep Dives / Retail

COVID, Christmas and the e-comm phenom

Why TV is the new retail shopfront and how to put it to work for your business.

News / Articles of Interest / 8th Sep 2020

TV sits centre stage in Australian’s hearts and homes

By Kim Portrate, CEO ThinkTV Published adnews.com.au In a year defined by uncertainty, one thing you can count on is the enduring power of TV. Kim Portrate explains. If there...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2020

Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half...

Facts & Stats / The Benchmark Series

Not all reach is equal: TV commands more attention than social video

News / Articles of Interest / 18th Aug 2020

Attention matters in advertising, and part of the answer lies in screen real estate

By Kim Portrate, CEO ThinkTV Published mumbrella.com.au If attention is a currency, some advertisers are paying for nothing, especially if people can’t see their ads, as Kim Portrate explains. It’s...

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ThinkTank: What Australia’s most effective campaigns tell us about building brands and driving business growth

News / Media Releases / 5th Aug 2020

Total TV market records $3.4 billion in ad revenue for FY 2019-20

TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for...

News / Articles of Interest / 21st Jul 2020

MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

By Brittney Rigby Published mumbrella.com.au The Media Federation of Australia (MFA) has launched a new, 10-week course to address the “rapidly changing nature of TV advertising” and “upcoming changes in...

Deep Dives / Effectiveness

In uncertain times be TV certain

2020 brought a lot of uncertainty. Bushfires, a pandemic, and then a recession. As marketers we do the best we can with the information we have available, making choices to...

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MFA Television Foundations Course

Case Studies / Finance & Insurance

How CV-19 provided an unexpected brand building opportunity for St. George

With a brand campaign scheduled to launch during the pandemic, St.George debated whether to change tack. Instead the bank opted to lean into its strengths and live up to its...

Case Studies / Finance & Insurance

How Youi used CV-19 to reinforce brand loyalty

Another brand that has felt the impact of CV-19 is Youi. Rather than viewing the fact people were using their cars less during the pandemic, Youi saw an opportunity....

News / Articles of Interest / 16th Jun 2020

Mi3 podcast: premium content audiences at all time high

Published mi3.com.au The audiences of Australian TV, news media and premium digital platforms have never been stronger with viewership and subscriptions up and a new baseline of engagement established off...

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A guide to the key media metrics to maximise campaign effectiveness

Case Studies

Toyota celebrates the Aussie ‘Spirit’

Prior to the CV19, Toyota had brand activity scheduled and the decision was made to use allocated spend to convey messages of support.

Case Studies / Government

COVIDSafe: How the Australian government used TV to influence behaviour change

One way for brands to help reinforce customer loyalty is to partner with media channels that have the proven ability to drive behaviour change. Research shows TV is an ideal...

News / Articles of Interest / 1st Jun 2020

How can you influence consumer behaviour in a post-COVID world?

Published adnews.com.au With their usual choices unavailable during the pandemic, consumers turned to new brands disrupting long-held loyalties. So how can brands be included in this consideration set or stay...

News / Media Releases / 1st Jun 2020

TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study....

News / Articles of Interest / 27th May 2020

It’s all about content as networks prep H2 2020

Published mediaweek.com.au ThinkTV’s Kim Portrate tells Mediaweek that Australia’s TV broadcasters are just getting started with hundreds of hours of content yet to come in 2020 Click here for more...

Deep Dives

Advertising out of CV-19

As people start to slowly emerge from lockdown taking tentative steps towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or...

Case Studies / Food & Beverages

Domino’s pivots messaging & builds brand

While some brands chose to maintain existing creative during CV-19, Domino’s decided to respond to the crisis to meet requirements for social distancing.

News / Marketing during a crisis / 18th May 2020

Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here...

News / Marketing during a crisis / 18th May 2020

Lockdown paint advertising campaign is truly an inspiration

By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au...

News / Marketing during a crisis / 13th May 2020

Marketers: What next? It’s a global question

If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and...

News / Marketing during a crisis / 4th May 2020

Marketers urged to keep up brand messaging during Covid-19

A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The...

Deep Dives

Competitive advantages of maintaining ad investment during CV-19

Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share compared to those who reduce or stop advertising.

News / Media Releases / 4th May 2020

Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark,...

Case Studies / Retail

How BCF pivoted to meet the new normal

BCF was all set for a bumper Easter with a campaign centred around getting Aussies to visit holiday towns that were devastated earlier in the year by bushfires. But in...

News / Marketing during a crisis / 2nd May 2020

What happens if I stop advertising during CV-19?

Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long...

Deep Dives

What happens if I stop advertising during CV-19?

Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long...

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News / Marketing during a crisis / 24th Apr 2020

Fortune favours the brave: The spoils will go to the brands having a go

COVID-19 hasn’t dealt marketers an easy hand, yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out...

News / Marketing during a crisis / 13th Apr 2020

Brands advertising during CV-19: Burger King

Burger King is one of the brands that pivoted to respond to changing consumer behaviour with CMO Fernando Machado telling Digiday the brand changed tack creating new assets in 72...

News / Marketing during a crisis / 13th Apr 2020

Maintaining share of voice is key in recessions

According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com...

News / Marketing during a crisis / 9th Apr 2020

Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

In times of crisis, it can be tempting to go into containment mode. But there is a unique window for brands to show leadership and earn trust by maintaining their...

News / Marketing during a crisis / 6th Apr 2020

Brands advertising during CV-19: Bird’s Eye

As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director...

News / Marketing during a crisis / 6th Apr 2020

If you’re in marketing, now is a time to spend, not bend

As long as there have been marketers, we have been studying advertising’s impact on sales during and after a recession. And what this study tells us is now is the...

News / Marketing during a crisis / 3rd Apr 2020

The history of advertising in a recession

History provides plenty of examples of brands that have successfully navigated recessions. Case in point, during the 1991 recession, in the US, McDonald’s dropped its advertising budget. Pizza Hut and...

News / Marketing during a crisis / 2nd Apr 2020

Planning for the spring back

Start preparing now for the Rocking ‘20s – life after CV-19 – by making marketing what it should be and was before we slipped into treating media as an expense...

News / Marketing during a crisis / 1st Apr 2020

Advertising through a recession

‘Going dark’ and focusing on short-term price promotions during a recession are strategies that will be counterproductive as they erode brand equity measures, stifle growth, and put brands at competitive...

News / Marketing during a crisis / 1st Apr 2020

Nielsen: How marketers should be dealing with the coronavirus

Consumers homebound by the pandemic are having an immediate impact on brands, according to analysis by Nielsen with global research highlighting how pulling back on advertising spend will cut expenses...

News / Marketing during a crisis / 31st Mar 2020

Navigating TV advertising during and after coronavirus

TV advertising will have a critical role to play in the coming months and advertisers will need to look at existing creative to ensure it speaks to current sensitivities. Short-...

News / Marketing during a crisis / 31st Mar 2020

Brands should take opportunity ‘to shine’

According to GfK’s client strategy director Joe Staton, this is the time for known brands to come into their own as consumers look for certainty and reassurance. By Ellen Hammett...

News / Marketing during a crisis / 30th Mar 2020

Crisis a ‘time to build brands’

Industry executives are urging brands to connect with home-bound consumers, who are ferociously consuming media, and to start planning now for the recovery. By Lilly Vitorovich Published theaustralian.com.au...

News / Marketing during a crisis / 30th Mar 2020

COVID-19: How the media is driving behaviour change

Behavioural science has important lessons for how media is used during the ongoing pandemic and brands can benefit from these learnings. By Michaela Jefferson Published mediatel.co.uk...

News / Marketing during a crisis / 30th Mar 2020

Australia’s TV broadcasters respond to COVID-19

From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they...

News / Marketing during a crisis / 30th Mar 2020

Brands must desist from freezing advertising plans: Kantar

Kantar estimates a six-month absence from TV will result in a 39% reduction in total brand communication awareness, potentially delaying recovery in the post-pandemic world. By Rahul Sachitanand | Published...

News / Marketing during a crisis / 30th Mar 2020

Defending your marketing budget in times of COVID-19

If your budget is under threat, the CFO may not understand that although cutting brand-building investment may have a short-term impact on the bottom line, it will be detrimental for...

News / Marketing during a crisis / 27th Mar 2020

Kantar research finds national media channels are the most trusted information source

Kantar’s latest study, ‘Covid-19 Barometer,’ examines how the pandemic is influencing consumer attitudes, behavior, and expectations, along with how advertisers should respond to stay relevant in these times. By Nathan...

News / Marketing during a crisis / 27th Mar 2020

Step up and focus on the silver lining

Research by The Lab and Nature Research confirms that people expect brands to step up, to lead by example, to be part of the collective good in such uncertain times....

News / Marketing during a crisis / 27th Mar 2020

During COVID-19, Aussies are choosing trusted brands that deliver safety and value

New research from Kantar suggests Aussies want brands to focus on affordable pricing, deals and promotions, easy availability of products and services (especially, supermarkets, banking, FMCG) and products and services...

News / Marketing during a crisis / 26th Mar 2020

How to leverage brand purpose in the grip of COVID-19

Right now, brands should be thinking about how to use their marketing for public good and that means messaging should change to be about how they can help people through...

News / Marketing during a crisis / 26th Mar 2020

Peter Field: Going dark is no way forward

The Godfather of effectiveness, Peter Field, says the only sensible course for any advertiser who wants to maintain a presence through CV-19 is putting money into long-term brand building because...

News / Marketing during a crisis / 26th Mar 2020

Companies and leaders will be judged on how they respond to the coronavirus crisis

Many sectors will not have the capacity to think beyond their own survival, but some will and they will be judged on whether they stood up in a time of...

News / Marketing during a crisis / 25th Mar 2020

Now is the time for brands to lean in

Nielsen forecasts a 60% rise in media consumption and recommends brands and agencies adjust the products being marketed as well as the tone in which messages are delivered to account...

News / Marketing during a crisis / 25th Mar 2020

How should your brand respond to COVID-19?

Kantar research finds the long-term prognosis for many brands will be uncertain if they don’t respond correctly to the COVID-19 pandemic. By Joe Mandese Published mediapost.com...

News / Marketing during a crisis / 25th Mar 2020

How to advertise during COVID-19

By Rob Clapp Published warc.com As new media consumption habits take hold and brands grapple with whether the best approach is short-term sales activation or long-term brand building, research by...

News / Marketing during a crisis / 24th Mar 2020

The optimal media mix during COVID-19

By Emma Black and George Groves Published mumbrella.com.au Research by McCann Melbourne shows where ad dollars are working hardest during the crisis and how to optimise campaigns to accommodate social...

News / Marketing during a crisis / 23rd Mar 2020

Consumers want reassuring brand messages during COVID-19

Research by the American Association of Advertising Agencies reveals consumers want messages that are “reassuring from the brands I know and trust,” with 40% of survey respondents interested in what...

News / Marketing during a crisis / 22nd Mar 2020

What marketers should do as the apocalypse hits

Businesses are facing similar challenges: how to engage with nervous customers, how to loosen spend in nervous markets, how to position solutions and the best strategies to launch products when...

News / Marketing during a crisis / 20th Mar 2020

Know your customers and empathise with their world

By Barry O’Brien Published mumbrella.com.au Barry O’Brien thinks we’re currently living through the toughest times of this century, at least. O’Brien explains why brands need to maintain their level of...

News / Marketing during a crisis / 19th Mar 2020

To spend or not to spend?

By Daren Poole Published marketingmag.com.au Learnings from the GFC suggest continued advertising spend will help brands to remain strong and recover quickly but the decision should be made on a...

News / Articles of Interest / 16th Mar 2020

ThinkTV launches interview series with Sky News

Published mumbrella.com.au Think TV has partnered with Sky News on an interview series which will showcase Australian CMOs and CFOs. Click here for more...

News / Marketing during a crisis / 16th Mar 2020

Staying Put

Published nielsen.com The impact of social distancing is already driving a shift in media consumption habits with Nielsen noting that staying in our homes can lead to a 60% increase...

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

On the eve of Mumbrella’s Travel Marketing Summit 2020, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent...

Deep Dives / Travel

Travel: Destination Effectiveness

Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards greater innovation. Today’s customers demand ever more personalised, efficient and frictionless services. And, with...

Events / ThinkTank / ADL / 5th Mar 2020

ThinkTank Adelaide: Brand growth and the future of TV

On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide,...

Facts & Stats / Global

Today’s TV

As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding...

News / Marketing during a crisis / 4th Mar 2020

COVID-19: Three scenarios for the impact on media planning

Brands and agencies should be preparing strategies for three potential outcomes driven by COVID-19. By James McDonald | Published warc.com...

News / Articles of Interest / 27th Feb 2020

How the complexity and duration of an advertising campaign influences effectiveness

Advertising campaigns are more effective when they target a broad audience and run for some time, according to a study of the winners of the Australian Effie Awards run by...

News / Articles of Interest / 24th Feb 2020

Australia’s media owners in an alliance to show advertisers that premium content works

By Chris Pash Published adnews.com.au Australia’s biggest commercial media companies across television, radio, print and digital, have banded together to convince advertisers that premium content is the superior way to...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: July to Dec 2019

Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.

News / Media Releases / 5th Feb 2020

Total TV market records $1.95 billion in advertising revenue for first half of FY2020

BVOD, Australia’s fastest-growing advertising medium, saw a revenue increase of 42.8% for the same period ThinkTV has today announced the total TV advertising revenue figures for the 12 and six...

FAQs

How much does TV advertising cost?

News / 2nd Dec 2019

Snapshot of the Upfronts

News / Media Releases / 2nd Dec 2019

Australian broadcasters announce technology provider for demand-side buying platform

The buying platform will allow agencies to monetise the datasets provided by the forthcoming VOZ database and simplify the buying of TV across platforms In a world-first, Australian broadcasters have...

News / Articles of Interest / 29th Nov 2019

How to avoid getting lost in a sea of mediocrity

By Jamie Connolly, Wavemaker group business director Published adnews.com.au We all know that grabbing, let alone keeping people’s attention is getting harder and harder. We’ve also seen the studies and...

News / 23rd Nov 2019

Discover the secret to campaign effectiveness

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules

A look at the new Australian Effies database.

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled...

Deep Dives / Upfronts

Snapshot of the Upfronts

Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take...

News / Articles of Interest / 28th Oct 2019

Only the unreasonably ambitious will drive growth

By Kim Portrate, ThinkTV Published mi-3.com.au How can brands with shrinking budgets and increasing pressure to deliver dividends to shareholders be exceptional? The best way is to think about your...

News / Articles of Interest / 22nd Oct 2019

Stop paying for ineffective reach – not all connection is created equal

Published marketingmag.com.au What’s the point of reaching millions if your message remains unseen, unremembered and the audience is left feeling less than compelled? ThinkTV’s Rowena Newman explains how to ensure...

FAQs

What is an ad network?

FAQs

What are audience-based metrics?

FAQs

What is dynamic ad insertion (DAI)?

FAQs

What is automated trading?

FAQs

What are audience segments?

FAQs

What is addressable TV?

FAQs

What is addressable advertising?

FAQs

What is advanced advertising?

FAQs

What is ad trafficking?

FAQs

What is ad tracking?

FAQs

What is an ad tag?

FAQs

What is ad serving?

FAQs

What is third party data?

FAQs

What is second party data?

FAQs

What is premium audience targeting?

FAQs

What is look-alike targeting?

FAQs

What is location targeting?

FAQs

What is an IP address?

FAQs

What is general data protection regulation (GDPR)?

FAQs

What is first party data?

FAQs

What is a demographic?

FAQs

What is date and time targeting?

FAQs

What is a data management platform (DMP)?

FAQs

What is data?

FAQs

What is a custom audience?

FAQs

What are cookies?

FAQs

What is contextual targeting?

FAQs

What is behavioural targeting?

FAQs

What is a supply side platform (SSP)?

FAQs

What is real time bidding?

FAQs

What is programmatic trading?

FAQs

What is product placement?

FAQs

What is an open exchange/open market place?

FAQs

What is native advertising?

FAQs

What is an independent trading desk?

FAQs

What is fixed trading?

FAQs

What is dynamic trading?

FAQs

What is a demand side platform (DSP)?

FAQs

What is a deal ID?

FAQs

What is audience trading?

FAQs

What is an agency trading desk?

FAQs

What is an ad exchange?

FAQs

What is VOZ?

FAQs

What is VPM ratings?

FAQs

What is a universe estimate?

FAQs

What is a unique viewer?

FAQs

What is cost per completed view (CPCV)?

FAQs

What is viewability/viewable impressions?

FAQs

What is a unique ID?

FAQs

What is a target audience rating point (TARP)?

FAQs

What is RegTAM?

FAQs

What is return on investment (ROI)?

FAQs

What is reach/cumulative reach?

FAQs

What is OzTAM?

FAQs

What is in-view %?

FAQs

What is frequency capping?

FAQs

What is frequency?

FAQs

What is de-duplication?

FAQs

What is Decay/Decay Rate?

FAQs

What is cross screen measurement?

FAQs

What is cost per TARP (CPT)?

FAQs

What is cost per thousand (CPM)?

FAQs

What is cost per completed view?

FAQs

What is completion rate?

FAQs

What is brand safety?

FAQs

What is bot traffic?

FAQs

What is autoplay video?

FAQs

What is audio on/audible?

FAQs

What is audience targeting?

FAQs

What is an audience / projections / thousands (000s)?

FAQs

What is attribution?

FAQs

What is attention?

FAQs

What is user generated content (UGC)?

FAQs

What is streaming?

FAQs

What is short form video?

FAQs

What is premium video?

FAQs

What is a set-top box?

FAQs

What is professionally produced content (PPC)?

FAQs

What is a newsfeed?

Events / MEL / 16th May 2019

ThinkTV & AANA present Not All Reach is Equal

On 16 May 2019, ThinkTV and AANA hosted a special presentation on cross platform effectiveness where marketers were provided with vital information as to how they can extend their reach...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2018 and BVOD Edition

Is that a Connected TV in your pocket? ThinkTV’s Bi-Annual Fact Pack provides a deep dive into Broadcaster Video On Demand (BVOD) so you can talk like a boss about...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: 2017 Annual

ThinkTV’s Annual Fact Pack provides comprehensive data and insights into Australian TV covering full year 2017.

Facts & Stats / Global

The Anatomy of Effectiveness

The WARC whitepaper The Anatomy of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term...

Deep Dives / Finance

Banking on Change

Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks....

Facts & Stats / The Payback Series

Payback Australia: Full Report

A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s...

Facts & Stats / Finance

The Future Series: Future of Banking

As the finance industry emerges from a tumultuous time, marketing leaders are presented with a golden opportunity to refocus their efforts with the customer at the core. As financial services...

Facts & Stats / The Benchmark Series

The Benchmark Series: Cross Screen Effects

The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective...

Facts & Stats / The Payback Series

Maximising Payback

Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.

Facts & Stats

AdNation

Ever wondered what average Aussies and adlanders think about TV advertising? ThinkTV did. So we commissioned independent marketing academic Professor Karen Nelson-Field to find out.

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2019

Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.

Facts & Stats / The Payback Series

Payback Australia: FMCG

TV creates the best return on investment for FMCG brands in Australia easily beating online video, online display, radio, press and outdoor advertising....

Facts & Stats / The Payback Series

Payback Australia: Auto

The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands....

Facts & Stats / Fast Facts

Australians spend 51 hours and 14 minutes a month watching TV

While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 51 hours per month watching broadcast TV....

Facts & Stats / Fast Facts

Broadcaster VOD has a younger viewer profile

Broadcaster Video on Demand (BVOD) is experiencing continuous growth and has a younger viewer profile.

Facts & Stats / Fast Facts

Advertising on TV + BVOD has twice the sales impact of TV + Social Video

Phase 5 of the Benchmark Series: Cross Platform Effects shows that TV’s superior attention, coverage and viewability, regardless of screen, makes TV + BVOD the most effective cross platform combination.

Deep Dives / Retail

The $55 billion Christmas spend-a-palooza

The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.

Deep Dives / Clickety Boom

Clickety Boom! Why digital brands love TV advertising

TV advertising drives short and long-term business results for hipages. Keen to explore the impact of TV on a business that had largely relied on search advertising, ThinkTV found an...

Facts & Stats / The Benchmark Series

The Benchmark Series: Overview

Five tranches of the Benchmark research have now been conducted and before you sit down to nut out your media spend, here’s what you need to know.

Deep Dives / Publications

The Itty Bitty Book of TV Gobbledygook

In our ever-changing world it’s easy to feel a bit overloaded with new terms and jargon. It sometimes feels like we’re speaking a different language. And in some ways we...

Deep Dives / Audiences

Total Grocery Shoppers

To reflect changing behaviours and Australian household characteristics, OzTAM introduced a ‘Total Grocery Shoppers’ demographic to its TV ratings database – providing a better way to reach 10 million Australian...

Deep Dives / Publications

Killer Research

ThinkTV partners with leading academics to conduct state of the art, unbiased, independent research studies that set new benchmarks in measuring the real impact of today’s advertising....

Deep Dives / Effectiveness

5 Lessons From The Godfathers of Ad Effectiveness

Five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness. ...

Deep Dives / Publications

76 million reasons to love TV

We think you’ll find 76 million reasons to love TV useful because it tackles some of the most pressing topics in advertising today: things like attention, viewability, measurability, transparency and...

FAQs

What is long form video?

FAQs

What is interstitial?

FAQs

What is in-banner video?

FAQs

What is Connected TV?

FAQs

What is Catch-Up TV?

FAQs

What is On Demand?

FAQs

What is Live Streaming?

FAQs

What is Broadcaster Video on Demand (BVOD)?

FAQs

What is Playback TV?

FAQs

What is Live TV?

FAQs

What is linear TV?

Deep Dives / Publications

The revolution will be televised

Well, no sooner had we published 76 million reasons to love TV when everything changed again. Consumers changed. Media consumption changed. And we unearthed some really interesting new research that...

Facts & Stats / Global

Canadian media attribution study

New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on...

Case Studies / ecommerce

How TV is driving short- and long-term results for hipages

Online marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand.

Case Studies / FMCG

Coles gets the scoop

“Josh & Nic’s Hazelnut Choc Gelato”, the limited-edition ice cream created in partnership with Seven’s MKR and Coles has changed the game for new product launches in Australia....

Case Studies / Auto

Hyundai meets its match with The Bachelor Australia

In 2017, Hyundai Motor Company Australia partnered with Network 10’s The Bachelor Australia to showcase multiple car models in their range, including the launch of the brand new Hyundai Kona....

Case Studies / Travel

HotelsCombined taps into the power of BVOD

HotelsCombined relies heavily on advertising campaigns across both TV and video advertising, but wasn’t sure which platform delivered the best results against their key business outcomes. So the brand decided...

Case Studies / Food & Beverages

Making Bundaberg Rum the unmistakably Australian spirit

To relaunch Bundaberg Rum, Diageo took the opportunity to partner with new sports channel Fox League, leveraging its obvious alignment with the NRL to forge a stronger bond with sports...

Facts & Stats / The Benchmark Series

The Benchmark Series: Viewability

As part of The Benchmark Series, ThinkTV commissioned Dr Karen Nelson-Field, a Professor of Media Innovation at The University of Adelaide, to conduct an independent, large-scale in-home study into how...

Facts & Stats / The Benchmark Series

The Benchmark Series: Emotions and Advertising

Does emotional advertising boost advertising effectiveness?

Facts & Stats / The Benchmark Series

The Benchmark Series: Video advertising on mobile

The mobile tranche of The Benchmark Series from Professor Karen Nelson-Field compares the awareness, coverage and, most importantly, the sales impact of TV, Facebook and YouTube video advertising delivered via...

Facts & Stats / The Benchmark Series

The Benchmark Series: Memory Decay

In “Advertising Effectiveness: The Long and the Short of it”, Les Binet and Peter Field showed that advertising works in two ways; in the short term to drive sales amongst...

Facts & Stats / ThinkTV Fact Packs

Fact Pack: July to Dec 2018 Co-Viewing Edition

In addition to tech penetration and TV usage facts and stats, this special Co-viewing Edition of ThinkTV’s Bi-Annual Fact Pack takes a look into the power of watching content with...

Case Studies / Property

Property app Domain uses TV to drive downloads

It was a case of delivering real results when Australia’s best property app partnered with Australia’s leading real estate reality format.

Case Studies / FMCG

Rexona – thriving under pressure

Rexona wanted to re-connect with their male target audience after a four year break from sports advertising and reaffirm its long-time positioning: It won’t let you down.

Case Studies / FMCG

Heinz – the one for footy

Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.

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Empowering tomorrow’s media leaders

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The Effie Awards

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Investing in the future

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Virtual Australia (VOZ)

Facts & Stats / Fast Facts

Nearly half of online Australians talk about TV on social platforms

Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer....

Facts & Stats / Fast Facts

Broadcaster VOD up 11%

BVOD is experiencing continuous growth in terms of audiences and advertising spend. And while it might be TV but not as you once knew it, there’s plenty of similarities in...

Facts & Stats / Fast Facts

The average Aussie home has 6.6 devices for consuming content

Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they...

Facts & Stats / Fast Facts

With 16.5m tuning in every week, TV is the king of mass scale and reach

In a month, TV hits 82.4% of the metro population, 83.4% of the regional population and 90.6% of the subscription universe. That’s some serious reach.

Facts & Stats / Fast Facts

BVOD delivers a 33% greater sales impact than Facebook

The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting...

Facts & Stats / Fast Facts

39% of viewers are sharing their prime time experience

Aussies love to share special moments with family and friends, from the finale of their favourite show to their team’s big game. TV has the power to bring people together...

Facts & Stats / Fast Facts

Playback accounts for 11.6% of viewing

Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are...

Facts & Stats / Fast Facts

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used...

How-Tos & Resources / How-to guides

How do TV ratings work?

TV ratings tell us the all important audiences numbers for all the programs on linear TV. Audience numbers are also available for Broadcaster Video on Demand (BVOD)....

How-Tos & Resources / How-to guides

Integrated solutions

TV presents a world of opportunities for advertisers that go well beyond spots and dots.

How-Tos & Resources / How-to guides

TV advertising on a budget

The beauty of TV advertising is its ability to scale up or down to suit your business....

How-Tos & Resources / How-to guides

What’s a TARP and how’s it measured?

TARPs are an essential part of the TV buying ecosystem.

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Measure campaign performance

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Launch your campaign

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Pick the most effective channels

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Get creative

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Research viewing behaviour

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Choose your target audience

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TV is everywhere, anytime

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Brand safe

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Drive sales & ROI

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Emotional connection

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Short & long term success

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Unbeatable scale & reach

News / Marketing during a crisis / 5th Sep 2019

Stay connected with your customers

By Brad Adgate Published forbes.com Numerous studies show the advantages of maintaining or even increasing ad budgets during a weaker economy. Historically, advertisers that maintained or grew their ad spending...

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Deep Dives

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Events

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News

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News & Events

Case Studies / Auto

Holden blazes a trail with Australian Survivor

In 2017, Holden returned as a key partner of Australian Survivor, leveraging the power of television to drive awareness and sales for the Holden Trailblazer....

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Case Studies

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Facts & Stats

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head...

FAQs

What is a CPT?

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Contact ThinkTV

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About ThinkTV

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Future Focused

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Network Contacts

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How to advertise on TV

Facts & Stats / Fast Facts

TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only...

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that...

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Why TV?

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Home

News / Articles of Interest / 9th Aug 2019

Australia’s hipages moves to The Block for branding push

Published WARC Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will...

News / Media Releases / 7th Aug 2019

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market,...

News / Articles of Interest / 5th Aug 2019

‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

Published Mi3 Former KFC, Optus and Commbank marketer Stuart Tucker has done the unthinkable for a digital pureplay targeting the $70bn market for tradies – he’s cut back paid search...

Events / Leaders Dinner / SYD / 31st Jul 2019

The Business of Growth

On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed...

News / Articles of Interest / 30th Jul 2019

The facts on the effectiveness of Facebook video advertising

By Kim Portrate, ThinkTV Published adnews.com.au While the debate rages on about Facebook’s My Screen report, ThinkTV’s Kim Portrate says the errors and withdrawal of the report aren’t the real...

Events / SYD / 30th Jul 2019

Mentoring, Multi-Tasking & Making Your Mark

On 30 July 2019, ThinkTV held an exclusive lunch event in Sydney as part of Advertising Week. The session looked at building an impressive and long-lasting career in the highly...

News / Articles of Interest / 24th Jul 2019

Warning: Numberwanging may cause blindness

By Steve Weaver, ThinkTV Published AdNews There’s nothing like a robust, independent, factual research report to get the blood pumping on the first day of the work week and Monday’s...

News / Articles of Interest / 17th Jul 2019

Why sports advertising is a grand slam for brands

By Steve Weaver, ThinkTV Published Mumbrella Sport has a unique ability to create an emotional connection between brands and viewers, says ThinkTV’s Steve Weaver. And research shows advertising that stirs...

News / Articles of Interest / 16th Jul 2019

BVOD – the ultimate reach extender

Published mumbrella.com.au Trying to get more reach? Here’s the answer you’ve been searching for. Television has long been the king of reach. For decades, the platform has boasted unrivalled audience...

Deep Dives / Brand Growth

How to maximise your media returns this summer

Video advertising is a proven driver of brand growth but with a host of video opportunities to choose from it’s wise to remember that not all video platforms are equal.

News / Articles of Interest / 11th Jun 2019

Feedback is good but facts are better

By Kim Portrate, CEO of ThinkTV Published AdNews Australia’s broadcasters are far from “shortsighted” and missing an opportunity to unite, says ThinkTV’s Kim Portrate. Here she replies to comments about...

News / Articles of Interest / 6th May 2019

TV increases its slice of the advertising pie

By Kim Portrate, ThinkTV Published The Australian Monday is my favourite day of the working week. After a rousing cup of coffee and a quick walk with the dog, I...

News / Media Releases / 4th Mar 2019

BVOD viewing surges to monthly record as more advertisers embrace online TV

Viewing of commercial Broadcaster Video On Demand jumped 43% to a new record in February versus a year earlier as Australians watched more TV content on connected devices, anywhere, at...

News / Media Releases / 28th Feb 2019

‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into...

News / Media Releases / 25th Feb 2019

Broadcast TV plus BVOD generates twice the sales impact of TV with social video

Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more...

News / Media Releases / 7th Feb 2019

Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded...

News / Articles of Interest / 21st Nov 2018

Context is king when it comes to TV and YouTube

By Steve Weaver, ThinkTV Published Mumbrella When ThinkTV’s Steve Weaver discovered some surprising YouTube summer viewing figures, he decided to investigate how they really stacked up against television. As the...

News / Articles of Interest / 7th Nov 2018

Yes, TV is your friend

By Kim Portrate, ThinkTV Published Mumbrella Kim Portrate, CEO of ThinkTV Australia, argues television can work in tandem with online-only channels to deliver the best results for marketers. About a...

Facts & Stats / Global

Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.

News / Marketing during a crisis / 19th Sep 2018

Committed: Exploring millennials’ meaningful relationship with TV programming

Published thevab.com In moments of crisis, emotional attachment to TV programming sees viewers turn to multiscreen television. A survey by the VAB shows how viewers demonstrate their commitment, engagement and...

News / Media Releases / 31st Jul 2018

Total TV ad revenue grows in June half and for full year 2017-18

Total TV revenues up 1.8%, Metro TV up 3.8%, while BVOD revenues jump 40.5% for the six months to June 30, 2018 Leading television industry body, ThinkTV today announced the...

News / Media Releases / 31st Jul 2018

World-first study finds video advertising lasts longer in the memory on some platforms than others

Groundbreaking research from respected marketing science academic, Professor Karen Nelson-Field, reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed...

News / Media Releases / 23rd Jul 2018

Commercial broadcasters unite on standard briefing portal

ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, has engaged the respected advisory firm IBB Consulting, now part of Accenture, to scope the development...

News / Media Releases / 4th Jul 2018

FMCG, Finance and Automotive sectors are under-invested in TV

New findings from a $1 million study by leading independent marketing analytics consultancy Ebiquity find that companies in the Fast-Moving Consumer Goods (FMCG), Automotive and Finance sectors would significantly improve...

News / Media Releases / 4th Jun 2018

Global figures reveal the importance of TV advertising to online businesses

Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV. The figures compiled...

News / Media Releases / 22nd Feb 2018

World-first study reveals the strength of video advertising on mobile devices

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The highly-anticipated...

News / Media Releases / 5th Feb 2018

Total TV market records $2.17 billion in ad revenue in H1 2018

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017. The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded...

News / Media Releases / 4th Dec 2017

TV advertisements that elicit a strong emotional response get better sales, new study shows

TV advertisements that generate strong emotional reactions deliver a stronger sales impact, a new study by leading marketing science academic Professor Karen Nelson-Field has found. The study, a continuation of...

News / Media Releases / 14th Sep 2017

ThinkTV welcomes leading academic’s call for a review of video viewability standards

Kim Portrate, chief executive of ThinkTV, has welcomed a call today by the renowned marketing science academic Professor Karen Nelson-Field for the global advertising industry to review the current MRC...

News / Media Releases / 11th Sep 2017

TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

A $1 million study by leading independent marketing analytics firm Ebiquity has found that TV is the most efficient media channel when indexed across key participants from four of the...

News / Media Releases / 30th Aug 2017

The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands across different media platforms. The first tranche...

News / Media Releases / 21st Aug 2017

CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

Chief executives from iSelect, Lion, Suncorp and Suzuki will appear on stage together at ReThinkTV 2017 to reveal insights and experience direct from the boardroom into how the marketing function...

News / Media Releases / 8th Jun 2017

TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

Australians consider TV advertising to be the most liked, trusted, and memorable form of advertising and the one that draws the most attention to brands people have not heard of,...

News / Media Releases / 18th May 2017

Biggest media ROI study in Australia shows TV drives the greatest payback

A $1 million study has shown that TV creates the biggest return on investment for automotive brands in Australia, almost twice as much as the nearest competitor, radio, and almost...

News / Media Releases / 6th Mar 2017

Leading automotive brands join $1 million “Payback’ study into media return on investment

ThinkTV is pleased to announce that four of the top 15 auto brands in Australia have agreed to join the second tranche of its A$1 million world-first “Payback Australia” study...

News / Media Releases / 20th Feb 2017

TV industry collaborates to provide the first ever revenue figure for Total TV

ThinkTV is pleased to announce that the TV industry has come together, for the first time, to provide a figure that captures all the advertising revenue spent by advertisers and...

News / Media Releases / 8th Feb 2017

ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

ThinkTV welcomes OzTAM’s move to release ratings for live-streamed TV shows, saying the development reinforces the TV industry’s ongoing commitment to open, transparent measurement of audiences. Kim Portrate, chief executive...

News / Media Releases / 30th Nov 2016

ThinkTV unveils it’s first TV commercial

ThinkTV today unveiled a new TV commercial that demonstrates the power and effectiveness of TV. The campaign launch follows a sneak preview at ThinkTV’s ReThinkTV launch event in Sydney on...

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Discover Les Binet’s secrets to safeguarding brand success

BVOD consumption

Make Total TV first on & last off every media plan

What’s in store for ’24?

Media Engine: Power up the revenue returns of your next campaign

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Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

Total TV advertising market records $3.4 billion in ad revenue for 2023

Discover Les Binet’s secrets to safeguarding brand success

Australian stories help to forge a lasting connection with TV audiences in 2024

What’s in store for ’24?

Perspective: The year TV brought Australians together

Make Total TV first on & last off every media plan

Advertising Pays

If 20+ million viewers is a ‘problem’, I’ll take it

TV advertising market records $3.6 billion for 12months to June 2023

Total TV Reach

The Benchmark Series: Cross Channel Impact

The Brand Engine: Optimise your media spend & power better brand outcomes

TV or YouTube: Which platform is best for short- and long-term business results?

CMOs share Effie Award-winning work via ThinkTV campaign

Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

BVOD consumption

Attention & Effectiveness: To ESOV & Beyond Part II

Cross Channel Impact: A Focus on Retail & Services

Why the industry needs to move from ‘truthiness’ to truth

The enduring power of ‘Did Somebody Say Menulog’

CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans

RE VISION: Watch the sessions now on demand

Suncorp’s One House to Save Many

Discover the stories behind effective TV campaigns

Aldi’s quest to prove you can’t overcook Christmas

NRMA and memorable storytelling

Menulog and reclaiming market share

ThinkTV’s RE VISION shows that the future is bright for Australian television

Everything you need to know: OzTAM launches VOZ viewing data

ThinkTV presents Australian Idol’s Royston Noell

ThinkTV presents Professor Jana Bowden: A consumer psychologist’s guide to effective campaigns

ThinkTV reveals the talent line-up set to take the stage for RE VISION

MFA 5+ Inspiration Series March 2023

B&T’s 30 Under 30

Mumbrella Retail Marketing Summit: How to get the most from your media

AdClub: Media investment and brand impact high on the agenda

ThinkTV x AdClub: Optimising Cross Channel Interaction

Need to trim advertising spend? Kantar research suggests what you can’t afford to cut

Television at a turning point: Unmade Podcast

Fact Pack: Jul to Dec 2022

Total TV advertising market records $4.1 billion in ad revenue for 2022

FAST channels grow as broadcasters respond to viewers’ changing habits

The importance everyday Australians place on TV

Why attention metrics need to be viewed in the context of scale and reach

The new challenge for marketers

MFA’s how to buy television

Creativity in 2023

2023: a big year in TV

Everything awesome deserves its own day

Recapping the TV upfronts: Here is what’s coming in 2023

Advertisers beware: don’t look a workhorse in the mouth

TV does the heavy lifting

Mediaweek 100

There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts, not fantasy

MFA 5+ Inspiration Series September 2022

ThinkTank: The changing behaviour of Australian audiences

Fact Pack: Jan to Jun 2022

Crying ‘my attention is bigger than yours’ won’t convert audiences into customers

The top 10 reasons why Total TV is better than YouTube

Why a mobile-first approach to video can slow your growth

Grab your audience by the eyeballs: The attention habits of consumers

Total TV advertising market records $4.3 billion for 12 months to June 2022

MFA 5+ Inspiration Series

It’s time to make your new financial year media resolutions

Fact Pack: Jul to Dec 2021

VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

Future Focused

365 days of falling in love with TV

How MasterChef sent Coles purple cauliflower into the stratosphere

NRL heavy hitters help DoorDash punch well above its weight