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New OzTAM data reveals how people at home split their video viewing

News / Articles of Interest / 20th Sep 2021

New OzTAM data reveals how people at home split their video viewing

By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching...

When is an audience not an audience? What marketers need to know when allocating video ad dollars

News / Articles of Interest / 6th Sep 2021

When is an audience not an audience? What marketers need to know when allocating video ad dollars

By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel...

VOZ data reveals Total TV audience of 20m weekly

News / Articles of Interest / 1st Sep 2021

VOZ data reveals Total TV audience of 20m weekly

By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing...

Total TV market records $3.8 billion in ad revenue for FY 2020-21

News / Media Releases / 16th Aug 2021

Total TV market records $3.8 billion in ad revenue for FY 2020-21

Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures...

WFH Diaries: Kim Portrate

News / Articles of Interest / 10th Aug 2021

WFH Diaries: Kim Portrate

By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their...

Media Optimisation: The difference between efficient and effective ROI

Events / Conferences / 27th Jul 2021

Media Optimisation: The difference between efficient and effective ROI

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV...

Media spend research reveals the difference between efficient and effective ROI

News / Articles of Interest / 19th Jul 2021

Media spend research reveals the difference between efficient and effective ROI

By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver...

Research reveals the difference between efficient and effective ROI

News / Media Releases / 19th Jul 2021

Research reveals the difference between efficient and effective ROI

Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales....

Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain

Case Studies / FMCG

Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain

To excite Australians about their brand message and provide exposure for their Brand Ambassadors, Kellogg’s Nutrigrain needed to integrate into a premium programming format.

LEGO® Masters builds brand awareness for Wonder White

Case Studies / FMCG

LEGO® Masters builds brand awareness for Wonder White

Wonder White wanted to build their perception as a brand that is ‘fresh’, ‘nutritious’ and ‘quality’, and to grow uplift in their campaign messaging that Wonder White ‘helps support active...

The ‘she-cession’ and adland

News / Articles of Interest / 28th Jun 2021

The ‘she-cession’ and adland

By Kim Portrate, CEO ThinkTV Published mi3.com.au Diversity and flexibility are key to stopping a quarter of our workforce leaving The “she-cession” is putting gender equality at risk. After all...

Maximising the post-pandemic opportunity for FMCG brands

News / Articles of Interest / 2nd Jun 2021

Maximising the post-pandemic opportunity for FMCG brands

Published CMO.com.au We have seen that brands which invested in communications during the pandemic have tended to emerge in a stronger position than those that pulled back. For FMCG brands,...

To grow supermarket sales for FMCG you need to ThinkTV

News / Articles of Interest / 24th May 2021

To grow supermarket sales for FMCG you need to ThinkTV

Published mediaweek.com.au ThinkTV has released a special report to help better equip brands wanting to build FMCG sales. The report, branded At the Check-Out, details how growth can be sustained...

How TV is helping the finance sector grow in 2021

News / Articles of Interest / 7th Apr 2021

How TV is helping the finance sector grow in 2021

Published mediaweek.com.au 2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery,...

On the money: winning share in the competitive finance market

Events / ThinkTank / 30th Mar 2021

On the money: winning share in the competitive finance market

Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change...

Introducing Jumpstart: a new mentored pathway to the Effie Awards

News / Articles of Interest / 24th Mar 2021

Introducing Jumpstart: a new mentored pathway to the Effie Awards

Published Advertising Council Australia Advertising Council Australia has introduced Jumpstart: a new mentored pathway to the Effie Awards. Jumpstart is a brand new category in the 2021 Effie Awards designed...

Entries open for 2021 Australian Effie Awards

News / Articles of Interest / 25th Feb 2021

Entries open for 2021 Australian Effie Awards

Published Advertising Council Australia Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate its resourcefulness, resilience and the power...

Payback report looks to understand TV’s short-term impact on sales

News / Articles of Interest / 25th Feb 2021

Payback report looks to understand TV’s short-term impact on sales

By Nadia Cameron Published CMO.com.au TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research...

TV generates business demand in the short and long-term

News / Media Releases / 25th Feb 2021

TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study...

TV advertising outperforms market recording growth in first half of FY21

News / Media Releases / 8th Feb 2021

TV advertising outperforms market recording growth in first half of FY21

TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period....

Over TV? Not by a long shot

News / Articles of Interest / 23rd Nov 2020

Over TV? Not by a long shot

By Kim Portrate, CEO ThinkTV Published adnews.com.au If you think TV was popular during the pandemic, wait until you see what’s yet to come says ThinkTV’s Kim Portrate. Australians have...

Accent Group CEO: How we’ve made it through Covid

News / Articles of Interest / 29th Sep 2020

Accent Group CEO: How we’ve made it through Covid

By Daniel Agostinelli, CEO Accent Group Published insideretail.com.au According to Accent Group CEO Daniel Agostinelli, the footwear business is on track to emerge from the pandemic stronger than ever. Agostinelli...

Retail ThinkTank

Events / ThinkTank / 25th Sep 2020

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp...

Attention matters in advertising, and part of the answer lies in screen real estate

News / Articles of Interest / 18th Aug 2020

Attention matters in advertising, and part of the answer lies in screen real estate

By Kim Portrate, CEO ThinkTV Published mumbrella.com.au If attention is a currency, some advertisers are paying for nothing, especially if people can’t see their ads, as Kim Portrate explains. It’s...

Total TV market records $3.4 billion in ad revenue for FY 2019-20

News / Media Releases / 5th Aug 2020

Total TV market records $3.4 billion in ad revenue for FY 2019-20

TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for...

MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

News / Articles of Interest / 21st Jul 2020

MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

By Brittney Rigby Published mumbrella.com.au The Media Federation of Australia (MFA) has launched a new, 10-week course to address the “rapidly changing nature of TV advertising” and “upcoming changes in...

How Youi used CV-19 to reinforce brand loyalty

Case Studies / Finance & Insurance

How Youi used CV-19 to reinforce brand loyalty

Another brand that has felt the impact of CV-19 is Youi. Rather than viewing the fact people were using their cars less during the pandemic, Youi saw an opportunity....

Mi3 podcast: premium content audiences at all time high

News / Articles of Interest / 16th Jun 2020

Mi3 podcast: premium content audiences at all time high

Published mi3.com.au The audiences of Australian TV, news media and premium digital platforms have never been stronger with viewership and subscriptions up and a new baseline of engagement established off...

TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

News / Media Releases / 1st Jun 2020

TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study....

Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

News / Marketing during a crisis / 18th May 2020

Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here...

Marketers: What next? It’s a global question

News / Marketing during a crisis / 13th May 2020

Marketers: What next? It’s a global question

If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19...

Marketers urged to keep up brand messaging during Covid-19

News / Marketing during a crisis / 4th May 2020

Marketers urged to keep up brand messaging during Covid-19

A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic....

Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

News / Media Releases / 4th May 2020

Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark,...

Brands advertising during CV-19: Bird’s Eye

News / Marketing during a crisis / 6th Apr 2020

Brands advertising during CV-19: Bird’s Eye

As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing...

The history of advertising in a recession

News / Marketing during a crisis / 3rd Apr 2020

The history of advertising in a recession

History provides plenty of examples of brands that have successfully navigated recessions. Case in point, during the 1991 recession, in the US, McDonald’s dropped its advertising budget. Pizza Hut...

How to leverage brand purpose in the grip of COVID-19

News / Marketing during a crisis / 26th Mar 2020

How to leverage brand purpose in the grip of COVID-19

Right now, brands should be thinking about how to use their marketing for public good and that means messaging should change to be about how they can help people...

Companies and leaders will be judged on how they respond to the coronavirus crisis

News / Marketing during a crisis / 26th Mar 2020

Companies and leaders will be judged on how they respond to the coronavirus crisis

Many sectors will not have the capacity to think beyond their own survival, but some will and they will be judged on whether they stood up in a time of...

To spend or not to spend?

News / Marketing during a crisis / 19th Mar 2020

To spend or not to spend?

By Daren Poole Published marketingmag.com.au Learnings from the GFC suggest continued advertising spend will help brands to remain strong and recover quickly but the decision should be made on a...

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill....

Fact Pack: July to Dec 2019

Facts & Stats / ThinkTV Fact Packs

Fact Pack: July to Dec 2019

Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.

Total TV market records $1.95 billion in advertising revenue for first half of FY2020

News / Media Releases / 5th Feb 2020

Total TV market records $1.95 billion in advertising revenue for first half of FY2020

BVOD, Australia’s fastest-growing advertising medium, saw a revenue increase of 42.8% for the same period ThinkTV has today announced the total TV advertising revenue figures for the 12 and six...

Australian broadcasters announce technology provider for demand-side buying platform

News / Media Releases / 2nd Dec 2019

Australian broadcasters announce technology provider for demand-side buying platform

The buying platform will allow agencies to monetise the datasets provided by the forthcoming VOZ database and simplify the buying of TV across platforms In a world-first, Australian broadcasters have...

ThinkTank Melbourne: Brand Growth, short vs long term impact

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled...

Stop paying for ineffective reach – not all connection is created equal

News / Articles of Interest / 22nd Oct 2019

Stop paying for ineffective reach – not all connection is created equal

Published marketingmag.com.au What’s the point of reaching millions if your message remains unseen, unremembered and the audience is left feeling less than compelled? ThinkTV’s Rowena Newman explains how to ensure...

What is an open exchange/open market place?

FAQs

What is an open exchange/open market place?

What is reach/cumulative reach?

FAQs

What is reach/cumulative reach?

What is Decay/Decay Rate?

FAQs

What is Decay/Decay Rate?

ThinkTV & AANA present Not All Reach is Equal

Events / MEL / 16th May 2019

ThinkTV & AANA present Not All Reach is Equal

On 16 May 2019, ThinkTV and AANA hosted a special presentation on cross platform effectiveness where marketers were provided with vital information as to how they can extend their reach...

The Future Series: Future of Banking

Facts & Stats / The Future Series

The Future Series: Future of Banking

As the finance industry emerges from a tumultuous time, marketing leaders are presented with a golden opportunity to refocus their efforts with the customer at the core. As financial services...

Fact Pack: Jan to Jun 2019

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2019

Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.

Clickety Boom! Why digital brands love TV advertising

Deep Dives / Clickety Boom

Clickety Boom! Why digital brands love TV advertising

TV advertising drives short and long-term business results for hipages. Keen to explore the impact of TV on a business that had largely relied on search advertising, ThinkTV found an...

Total Grocery Shoppers

Deep Dives / Audiences

Total Grocery Shoppers

To reflect changing behaviours and Australian household characteristics, OzTAM introduced a ‘Total Grocery Shoppers’ demographic to its TV ratings database – providing a better way to reach 10 million Australian...

Hyundai meets its match with The Bachelor Australia

Case Studies / Auto

Hyundai meets its match with The Bachelor Australia

In 2017, Hyundai Motor Company Australia partnered with Network 10’s The Bachelor Australia to showcase multiple car models in their range, including the launch of the brand new Hyundai Kona....

The Benchmark Series: Emotions and Advertising

Facts & Stats / The Benchmark Series

The Benchmark Series: Emotions and Advertising

Does emotional advertising boost advertising effectiveness?

The Benchmark Series: Video advertising on mobile

Facts & Stats / The Benchmark Series

The Benchmark Series: Video advertising on mobile

The mobile tranche of The Benchmark Series from Professor Karen Nelson-Field compares the awareness, coverage and, most importantly, the sales impact of TV, Facebook and YouTube video advertising delivered via...

BVOD delivers a 33% greater sales impact than Facebook

Facts & Stats / Fast Facts

BVOD delivers a 33% greater sales impact than Facebook

The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting...

Holden blazes a trail with Australian Survivor

Case Studies / Auto

Holden blazes a trail with Australian Survivor

In 2017, Holden returned as a key partner of Australian Survivor, leveraging the power of television to drive awareness and sales for the Holden Trailblazer....

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head...

TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

Facts & Stats / Fast Facts

TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only...

Australia’s hipages moves to The Block for branding push

News / Articles of Interest / 9th Aug 2019

Australia’s hipages moves to The Block for branding push

Published WARC Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will...

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

News / Media Releases / 7th Aug 2019

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market,...

The facts on the effectiveness of Facebook video advertising

News / Articles of Interest / 30th Jul 2019

The facts on the effectiveness of Facebook video advertising

By Kim Portrate, ThinkTV Published adnews.com.au While the debate rages on about Facebook’s My Screen report, ThinkTV’s Kim Portrate says the errors and withdrawal of the report aren’t the real...

Why sports advertising is a grand slam for brands

News / Articles of Interest / 17th Jul 2019

Why sports advertising is a grand slam for brands

By Steve Weaver, ThinkTV Published Mumbrella Sport has a unique ability to create an emotional connection between brands and viewers, says ThinkTV’s Steve Weaver. And research shows advertising that stirs...

BVOD – the ultimate reach extender

News / Articles of Interest / 16th Jul 2019

BVOD – the ultimate reach extender

Published mumbrella.com.au Trying to get more reach? Here’s the answer you’ve been searching for. Television has long been the king of reach. For decades, the platform has boasted unrivalled audience...

Feedback is good but facts are better

News / Articles of Interest / 11th Jun 2019

Feedback is good but facts are better

By Kim Portrate, CEO of ThinkTV Published AdNews Australia’s broadcasters are far from “shortsighted” and missing an opportunity to unite, says ThinkTV’s Kim Portrate. Here she replies to comments about...

BVOD viewing surges to monthly record as more advertisers embrace online TV

News / Media Releases / 4th Mar 2019

BVOD viewing surges to monthly record as more advertisers embrace online TV

Viewing of commercial Broadcaster Video On Demand jumped 43% to a new record in February versus a year earlier as Australians watched more TV content on connected devices, anywhere, at...

‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

News / Media Releases / 28th Feb 2019

‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into...

Broadcast TV plus BVOD generates twice the sales impact of TV with social video

News / Media Releases / 25th Feb 2019

Broadcast TV plus BVOD generates twice the sales impact of TV with social video

Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more...

Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

News / Media Releases / 7th Feb 2019

Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded...

Context is king when it comes to TV and YouTube

News / Articles of Interest / 21st Nov 2018

Context is king when it comes to TV and YouTube

By Steve Weaver, ThinkTV Published Mumbrella When ThinkTV’s Steve Weaver discovered some surprising YouTube summer viewing figures, he decided to investigate how they really stacked up against television. As the...

Yes, TV is your friend

News / Articles of Interest / 7th Nov 2018

Yes, TV is your friend

By Kim Portrate, ThinkTV Published Mumbrella Kim Portrate, CEO of ThinkTV Australia, argues television can work in tandem with online-only channels to deliver the best results for marketers. About a...

Committed: Exploring millennials’ meaningful relationship with TV programming

News / Marketing during a crisis / 19th Sep 2018

Committed: Exploring millennials’ meaningful relationship with TV programming

Published thevab.com In moments of crisis, emotional attachment to TV programming sees viewers turn to multiscreen television. A survey by the VAB shows how viewers demonstrate their commitment, engagement and...

Total TV ad revenue grows in June half and for full year 2017-18

News / Media Releases / 31st Jul 2018

Total TV ad revenue grows in June half and for full year 2017-18

Total TV revenues up 1.8%, Metro TV up 3.8%, while BVOD revenues jump 40.5% for the six months to June 30, 2018 Leading television industry body, ThinkTV today announced the...

World-first study finds video advertising lasts longer in the memory on some platforms than others

News / Media Releases / 31st Jul 2018

World-first study finds video advertising lasts longer in the memory on some platforms than others

Groundbreaking research from respected marketing science academic, Professor Karen Nelson-Field, reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed...

Commercial broadcasters unite on standard briefing portal

News / Media Releases / 23rd Jul 2018

Commercial broadcasters unite on standard briefing portal

ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, has engaged the respected advisory firm IBB Consulting, now part of Accenture, to scope the development...

FMCG, Finance and Automotive sectors are under-invested in TV

News / Media Releases / 4th Jul 2018

FMCG, Finance and Automotive sectors are under-invested in TV

New findings from a $1 million study by leading independent marketing analytics consultancy Ebiquity find that companies in the Fast-Moving Consumer Goods (FMCG), Automotive and Finance sectors would significantly improve...

Global figures reveal the importance of TV advertising to online businesses

News / Media Releases / 4th Jun 2018

Global figures reveal the importance of TV advertising to online businesses

Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV. The figures compiled...

World-first study reveals the strength of video advertising on mobile devices

News / Media Releases / 22nd Feb 2018

World-first study reveals the strength of video advertising on mobile devices

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The highly-anticipated...

Total TV market records $2.17 billion in ad revenue in H1 2018

News / Media Releases / 5th Feb 2018

Total TV market records $2.17 billion in ad revenue in H1 2018

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017. The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded...

TV advertisements that elicit a strong emotional response get better sales, new study shows

News / Media Releases / 4th Dec 2017

TV advertisements that elicit a strong emotional response get better sales, new study shows

TV advertisements that generate strong emotional reactions deliver a stronger sales impact, a new study by leading marketing science academic Professor Karen Nelson-Field has found. The study, a continuation of...

ThinkTV welcomes leading academic’s call for a review of video viewability standards

News / Media Releases / 14th Sep 2017

ThinkTV welcomes leading academic’s call for a review of video viewability standards

Kim Portrate, chief executive of ThinkTV, has welcomed a call today by the renowned marketing science academic Professor Karen Nelson-Field for the global advertising industry to review the current MRC...

TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

News / Media Releases / 11th Sep 2017

TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

A $1 million study by leading independent marketing analytics firm Ebiquity has found that TV is the most efficient media channel when indexed across key participants from four of the...

The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

News / Media Releases / 30th Aug 2017

The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands across different media platforms. The first tranche...

CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

News / Media Releases / 21st Aug 2017

CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

Chief executives from iSelect, Lion, Suncorp and Suzuki will appear on stage together at ReThinkTV 2017 to reveal insights and experience direct from the boardroom into how the marketing function...

TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

News / Media Releases / 8th Jun 2017

TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

Australians consider TV advertising to be the most liked, trusted, and memorable form of advertising and the one that draws the most attention to brands people have not heard of,...

Biggest media ROI study in Australia shows TV drives the greatest payback

News / Media Releases / 18th May 2017

Biggest media ROI study in Australia shows TV drives the greatest payback

A $1 million study has shown that TV creates the biggest return on investment for automotive brands in Australia, almost twice as much as the nearest competitor, radio, and almost...

Leading automotive brands join $1 million “Payback’ study into media return on investment

News / Media Releases / 6th Mar 2017

Leading automotive brands join $1 million “Payback’ study into media return on investment

ThinkTV is pleased to announce that four of the top 15 auto brands in Australia have agreed to join the second tranche of its A$1 million world-first “Payback Australia” study...

TV industry collaborates to provide the first ever revenue figure for Total TV

News / Media Releases / 20th Feb 2017

TV industry collaborates to provide the first ever revenue figure for Total TV

ThinkTV is pleased to announce that the TV industry has come together, for the first time, to provide a figure that captures all the advertising revenue spent by advertisers and...

ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

News / Media Releases / 8th Feb 2017

ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

ThinkTV welcomes OzTAM’s move to release ratings for live-streamed TV shows, saying the development reinforces the TV industry’s ongoing commitment to open, transparent measurement of audiences. Kim Portrate, chief executive...

ThinkTV unveils it’s first TV commercial

News / Media Releases / 30th Nov 2016

ThinkTV unveils it’s first TV commercial

ThinkTV today unveiled a new TV commercial that demonstrates the power and effectiveness of TV. The campaign launch follows a sneak preview at ThinkTV’s ReThinkTV launch event in Sydney on...