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BVOD viewing surges to monthly record as more advertisers embrace online TV

News / Media Releases / 4th Mar 2019

BVOD viewing surges to monthly record as more advertisers embrace online TV

Viewing of commercial Broadcaster Video On Demand jumped 43% to a new record in February versus a year earlier as Australians watched more TV content on connected devices, anywhere, at […]

‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

News / Media Releases / 28th Feb 2019

‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into […]

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]

Holden blazes a trail with Australian Survivor

Case Studies / Auto

Holden blazes a trail with Australian Survivor

In 2017, Holden returned as a key partner of Australian Survivor, leveraging the power of television to drive awareness and sales for the Holden Trailblazer.

The Business of Growth

Events / Leaders Dinner / SYD / 31st Jul 2019

The Business of Growth

On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed […]

Mentoring, Multi-Tasking & Making Your Mark

Events / SYD / 30th Jul 2019

Mentoring, Multi-Tasking & Making Your Mark

On 30 July 2019, ThinkTV held an exclusive lunch event in Sydney as part of Advertising Week. The session looked at building an impressive and long-lasting career in the highly […]

Broadcast TV plus BVOD generates twice the sales impact of TV with social video

News / Media Releases / 25th Feb 2019

Broadcast TV plus BVOD generates twice the sales impact of TV with social video

Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more […]

The $55 billion Christmas spend-a-palooza

Deep Dives / Retail

The $55 billion Christmas spend-a-palooza

The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.

Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

News / Media Releases / 7th Feb 2019

Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded […]

World-first study finds video advertising lasts longer in the memory on some platforms than others

News / Media Releases / 31st Jul 2018

World-first study finds video advertising lasts longer in the memory on some platforms than others

Groundbreaking research from respected marketing science academic, Professor Karen Nelson-Field, reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed […]

Total TV ad revenue grows in June half and for full year 2017-18

News / Media Releases / 31st Jul 2018

Total TV ad revenue grows in June half and for full year 2017-18

Total TV revenues up 1.8%, Metro TV up 3.8%, while BVOD revenues jump 40.5% for the six months to June 30, 2018 Leading television industry body, ThinkTV today announced the […]

Commercial broadcasters unite on standard briefing portal

News / Media Releases / 23rd Jul 2018

Commercial broadcasters unite on standard briefing portal

ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, has engaged the respected advisory firm IBB Consulting, now part of Accenture, to scope the development […]

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

News / Media Releases / 7th Aug 2019

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market, […]

FMCG, Finance and Automotive sectors are under-invested in TV

News / Media Releases / 4th Jul 2018

FMCG, Finance and Automotive sectors are under-invested in TV

New findings from a $1 million study by leading independent marketing analytics consultancy Ebiquity find that companies in the Fast-Moving Consumer Goods (FMCG), Automotive and Finance sectors would significantly improve […]

Global figures reveal the importance of TV advertising to online businesses

News / Media Releases / 4th Jun 2018

Global figures reveal the importance of TV advertising to online businesses

Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV. The figures compiled […]

World-first study reveals the strength of video advertising on mobile devices

News / Media Releases / 22nd Feb 2018

World-first study reveals the strength of video advertising on mobile devices

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The highly-anticipated […]

Total TV market records $2.17 billion in ad revenue in H1 2018

News / Media Releases / 5th Feb 2018

Total TV market records $2.17 billion in ad revenue in H1 2018

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017. The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded […]

TV advertisements that elicit a strong emotional response get better sales, new study shows

News / Media Releases / 4th Dec 2017

TV advertisements that elicit a strong emotional response get better sales, new study shows

TV advertisements that generate strong emotional reactions deliver a stronger sales impact, a new study by leading marketing science academic Professor Karen Nelson-Field has found. The study, a continuation of […]

ThinkTV welcomes leading academic’s call for a review of video viewability standards

News / Media Releases / 14th Sep 2017

ThinkTV welcomes leading academic’s call for a review of video viewability standards

Kim Portrate, chief executive of ThinkTV, has welcomed a call today by the renowned marketing science academic Professor Karen Nelson-Field for the global advertising industry to review the current MRC […]

TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

News / Media Releases / 11th Sep 2017

TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

A $1 million study by leading independent marketing analytics firm Ebiquity has found that TV is the most efficient media channel when indexed across key participants from four of the […]

The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

News / Media Releases / 30th Aug 2017

The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands across different media platforms. The first tranche […]

CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

News / Media Releases / 21st Aug 2017

CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

Chief executives from iSelect, Lion, Suncorp and Suzuki will appear on stage together at ReThinkTV 2017 to reveal insights and experience direct from the boardroom into how the marketing function […]

TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

News / Media Releases / 8th Jun 2017

TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

Australians consider TV advertising to be the most liked, trusted, and memorable form of advertising and the one that draws the most attention to brands people have not heard of, […]

Stop paying for ineffective reach – not all connection is created equal

News / Articles of Interest / 22nd Oct 2019

Stop paying for ineffective reach – not all connection is created equal

Published marketingmag.com.au What’s the point of reaching millions if your message remains unseen, unremembered and the audience is left feeling less than compelled? ThinkTV’s Rowena Newman explains how to ensure […]

Biggest media ROI study in Australia shows TV drives the greatest payback

News / Media Releases / 18th May 2017

Biggest media ROI study in Australia shows TV drives the greatest payback

A $1 million study has shown that TV creates the biggest return on investment for automotive brands in Australia, almost twice as much as the nearest competitor, radio, and almost […]

ThinkTV unveils it’s first TV commercial

News / Media Releases / 30th Nov 2016

ThinkTV unveils it’s first TV commercial

ThinkTV today unveiled a new TV commercial that demonstrates the power and effectiveness of TV. The campaign launch follows a sneak preview at ThinkTV’s ReThinkTV launch event in Sydney on […]

Making Bundaberg Rum the unmistakably Australian spirit

Case Studies / Food & Beverages

Making Bundaberg Rum the unmistakably Australian spirit

To relaunch Bundaberg Rum, Diageo took the opportunity to partner with new sports channel Fox League, leveraging its obvious alignment with the NRL to forge a stronger bond with sports […]

Only the unreasonably ambitious will drive growth

News / Articles of Interest / 28th Oct 2019

Only the unreasonably ambitious will drive growth

By Kim Portrate, ThinkTV Published mi-3.com.au How can brands with shrinking budgets and increasing pressure to deliver dividends to shareholders be exceptional? The best way is to think about your […]

ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

News / Media Releases / 8th Feb 2017

ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

ThinkTV welcomes OzTAM’s move to release ratings for live-streamed TV shows, saying the development reinforces the TV industry’s ongoing commitment to open, transparent measurement of audiences. Kim Portrate, chief executive […]

TV industry collaborates to provide the first ever revenue figure for Total TV

News / Media Releases / 20th Feb 2017

TV industry collaborates to provide the first ever revenue figure for Total TV

ThinkTV is pleased to announce that the TV industry has come together, for the first time, to provide a figure that captures all the advertising revenue spent by advertisers and […]

Leading automotive brands join $1 million “Payback’ study into media return on investment

News / Media Releases / 6th Mar 2017

Leading automotive brands join $1 million “Payback’ study into media return on investment

ThinkTV is pleased to announce that four of the top 15 auto brands in Australia have agreed to join the second tranche of its A$1 million world-first “Payback Australia” study […]

HotelsCombined taps into the power of BVOD

Case Studies / Travel

HotelsCombined taps into the power of BVOD

HotelsCombined relies heavily on advertising campaigns across both TV and video advertising, but wasn’t sure which platform delivered the best results against their key business outcomes. So the brand decided […]

Heinz – the one for footy

Case Studies / FMCG

Heinz – the one for footy

Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.

Hyundai meets its match with The Bachelor Australia

Case Studies / Auto

Hyundai meets its match with The Bachelor Australia

In 2017, Hyundai Motor Company Australia partnered with Network 10’s The Bachelor Australia to showcase multiple car models in their range, including the launch of the brand new Hyundai Kona. […]

Coles gets the scoop

Case Studies / FMCG

Coles gets the scoop

“Josh & Nic’s Hazelnut Choc Gelato”, the limited-edition ice cream created in partnership with Seven’s MKR and Coles has changed the game for new product launches in Australia.

How TV is driving short- and long-term results for hipages

Case Studies / ecommerce

How TV is driving short- and long-term results for hipages

Online tradesperson marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand.

Rexona – thriving under pressure

Case Studies / FMCG

Rexona – thriving under pressure

Rexona wanted to re-connect with their male target audience after a four year break from sports advertising and reaffirm its long-time positioning: It won’t let you down.

Australia’s hipages moves to The Block for branding push

News / Articles of Interest / 9th Aug 2019

Australia’s hipages moves to The Block for branding push

Published WARC Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will […]

Property app Domain uses TV to drive downloads

Case Studies / Property

Property app Domain uses TV to drive downloads

It was a case of delivering real results when Australia’s best property app partnered with Australia’s leading real estate reality format.

‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

News / Articles of Interest / 5th Aug 2019

‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

Published Mi3 Former KFC, Optus and Commbank marketer Stuart Tucker has done the unthinkable for a digital pureplay targeting the $70bn market for tradies – he’s cut back paid search […]

Warning: Numberwanging may cause blindness

News / Articles of Interest / 24th Jul 2019

Warning: Numberwanging may cause blindness

By Steve Weaver, ThinkTV Published AdNews There’s nothing like a robust, independent, factual research report to get the blood pumping on the first day of the work week and Monday’s […]

TV increases its slice of the advertising pie

News / Articles of Interest / 6th May 2019

TV increases its slice of the advertising pie

By Kim Portrate, ThinkTV Published The Australian Monday is my favourite day of the working week. After a rousing cup of coffee and a quick walk with the dog, I […]

The facts on the effectiveness of Facebook video advertising

News / Articles of Interest / 30th Jul 2019

The facts on the effectiveness of Facebook video advertising

By Kim Portrate, ThinkTV Published adnews.com.au While the debate rages on about Facebook’s My Screen report, ThinkTV’s Kim Portrate says the errors and withdrawal of the report aren’t the real […]

BVOD – the ultimate reach extender

News / Articles of Interest / 16th Jul 2019

BVOD – the ultimate reach extender

Published mumbrella.com.au Trying to get more reach? Here’s the answer you’ve been searching for. Television has long been the king of reach. For decades, the platform has boasted unrivalled audience […]

Feedback is good but facts are better

News / Articles of Interest / 11th Jun 2019

Feedback is good but facts are better

By Kim Portrate, CEO of ThinkTV Published AdNews Australia’s broadcasters are far from “shortsighted” and missing an opportunity to unite, says ThinkTV’s Kim Portrate. Here she replies to comments about […]

Clickety Boom! Why digital brands love TV advertising

Deep Dives / Clickety Boom

Clickety Boom! Why digital brands love TV advertising

TV advertising drives short and long-term business results for hipages. Keen to explore the impact of TV on a business that had largely relied on search advertising, ThinkTV found an […]

Why sports advertising is a grand slam for brands

News / Articles of Interest / 17th Jul 2019

Why sports advertising is a grand slam for brands

By Steve Weaver, ThinkTV Published Mumbrella Sport has a unique ability to create an emotional connection between brands and viewers, says ThinkTV’s Steve Weaver. And research shows advertising that stirs […]

Context is king when it comes to TV and YouTube

News / Articles of Interest / 21st Nov 2018

Context is king when it comes to TV and YouTube

By Steve Weaver, ThinkTV Published Mumbrella When ThinkTV’s Steve Weaver discovered some surprising YouTube summer viewing figures, he decided to investigate how they really stacked up against television. As the […]

Yes, TV is your friend

News / Articles of Interest / 7th Nov 2018

Yes, TV is your friend

By Kim Portrate, ThinkTV Published Mumbrella Kim Portrate, CEO of ThinkTV Australia, argues television can work in tandem with online-only channels to deliver the best results for marketers. About a […]

ThinkTV & AANA present Not All Reach is Equal

Events / MEL / 16th May 2019

ThinkTV & AANA present Not All Reach is Equal

On 16 May 2019, ThinkTV and AANA hosted a special presentation on cross platform effectiveness where marketers were provided with vital information as to how they can extend their reach […]

76 million reasons to love TV

Deep Dives / Publications

76 million reasons to love TV

We think you’ll find 76 million reasons to love TV useful because it tackles some of the most pressing topics in advertising today: things like attention, viewability, measurability, transparency and […]

Banking on Change

Deep Dives / Publications

Banking on Change

Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks.

5 Lessons From The Godfathers of Ad Effectiveness

Deep Dives / Effectiveness

5 Lessons From The Godfathers of Ad Effectiveness

Five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness.  

The revolution will be televised

Deep Dives / Publications

The revolution will be televised

Well, no sooner had we published 76 million reasons to love TV when everything changed again. Consumers changed. Media consumption changed. And we unearthed some really interesting new research that […]

Killer Research

Deep Dives / Publications

Killer Research

ThinkTV partners with leading academics to conduct state of the art, unbiased, independent research studies that set new benchmarks in measuring the real impact of today’s advertising.

Total Grocery Shoppers

Deep Dives / Audiences

Total Grocery Shoppers

Test excerpt

The Itty Bitty Book of TV Gobbledygook

Deep Dives / Publications

The Itty Bitty Book of TV Gobbledygook

In our ever-changing world it’s easy to feel a bit overloaded with new terms and jargon. It sometimes feels like we’re speaking a different language. And in some ways we […]

How to maximise your media returns this summer

Deep Dives / Brand Growth

How to maximise your media returns this summer

Video advertising is a proven driver of brand growth but with a host of video opportunities to choose from it’s wise to remember that not all video platforms are equal.

The Benchmark Series: Cross Screen Effects

Facts & Stats / The Benchmark Series

The Benchmark Series: Cross Screen Effects

The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective […]

What is addressable advertising?

FAQs

What is addressable advertising?

How do TV ratings work?

How-Tos & Resources / How-to guides

How do TV ratings work?

TV ratings tell us the all important audiences numbers for all the programs on linear TV. Audience numbers are also available for Broadcaster Video on Demand (BVOD).

Kim Portrate

Staff

Kim Portrate

Integrated solutions

How-Tos & Resources / How-to guides

Integrated solutions

TV presents a world of opportunities for advertisers that go well beyond spots and dots.

What is addressable TV?

FAQs

What is addressable TV?

Australian Advertising Effectiveness Rules

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules

What can two years of Australia’s most effective campaigns tell us?

Rowena Newman

Staff

Rowena Newman

Deep Dives (Archive Page)

Pages

Deep Dives (Archive Page)

The Future Series: Future of Banking

Facts & Stats / The Future Series

The Future Series: Future of Banking

As the finance industry emerges from a tumultuous time, marketing leaders are presented with a golden opportunity to refocus their efforts with the customer at the core. As financial services […]

TV Advertising on a budget

How-Tos & Resources / How-to guides

TV Advertising on a budget

The beauty of TV advertising is its ability to scale up or down to suit your business.

What is advanced advertising?

FAQs

What is advanced advertising?

Steve Weaver

Staff

Steve Weaver

TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook

Facts & Stats / Fast Facts

TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

What is ad serving?

FAQs

What is ad serving?

Danielle McWilliam

Staff

Danielle McWilliam

Facts & Stats (Archive Page)

Pages

Facts & Stats (Archive Page)

What is an ad tag?

FAQs

What is an ad tag?

Fact Pack: Jan to Jun 2019

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2019

Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.

How to guides (Archive Page)

Pages

How to guides (Archive Page)

Case Studies (Archive Page)

Pages

Case Studies (Archive Page)

What’s a TARP and how’s it measured?

How-Tos & Resources / How-to guides

What’s a TARP and how’s it measured?

TARPs are an essential part of the TV buying ecosystem.

What is ad tracking?

FAQs

What is ad tracking?

Maximising Payback

Facts & Stats / Payback Australia

Maximising Payback

Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.

What is ad trafficking?

FAQs

What is ad trafficking?

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

How to win an Effie

Facts & Stats / The Effie Awards

How to win an Effie

At ThinkTV, we’re all about effectiveness. But what goes into a campaign to make it effective? Is there some kind of secret sauce? We wanted to find out and so […]

What is automated trading?

FAQs

What is automated trading?

Staff / Meet the Team (Archive Page)

Pages

Staff / Meet the Team (Archive Page)

News (Archive Page)

Pages

News (Archive Page)

What is a data management platform (DMP)?

FAQs

What is a data management platform (DMP)?

12 Steps to creating effective campaigns

Facts & Stats / The Effie Awards

12 Steps to creating effective campaigns

ThinkTV, as a sponsor of the Effies and an advocate for all things effectiveness, undertook an extensive analysis of all the 2017 Effie finalists and compiled the key insights in […]

Events (Archive Page)

Pages

Events (Archive Page)

Payback Australia: Full Report

Facts & Stats / Payback Australia

Payback Australia: Full Report

A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s […]

What is date and time targeting?

FAQs

What is date and time targeting?

AdNation

Facts & Stats / AdNation

AdNation

Ever wondered what average Aussies and adlanders think about TV advertising? ThinkTV did. So we commissioned independent marketing academic Professor Karen Nelson-Field to find out.

What is a demographic?

FAQs

What is a demographic?

What is dynamic ad insertion (DAI)?

FAQs

What is dynamic ad insertion (DAI)?

Broadcaster VOD up 35%

Facts & Stats / Fast Facts

Broadcaster VOD up 35%

Broadcaster Video on Demand (BVOD) is experiencing record growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]

What is first party data?

FAQs

What is first party data?

Playback can increase audiences by up to 22%

Facts & Stats / Fast Facts

Playback can increase audiences by up to 22%

Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there’s been […]

What is general data protection regulation (GDPR)?

FAQs

What is general data protection regulation (GDPR)?

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Facts & Stats / Fast Facts

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]

What is an IP address?

FAQs

What is an IP address?

Nearly half of online Australians talk about TV on social platforms

Facts & Stats / Fast Facts

Nearly half of online Australians talk about TV on social platforms

Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]

Australians spend 68 hours and 14 minutes a month watching TV

Facts & Stats / Fast Facts

Australians spend 68 hours and 14 minutes a month watching TV

While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 68 hours per month watching broadcast TV.

What is location targeting?

FAQs

What is location targeting?

Home

Pages

Home

What is look-alike targeting?

FAQs

What is look-alike targeting?

Payback Australia: FMCG

Facts & Stats / Payback Australia

Payback Australia: FMCG

TV creates the best return on investment for FMCG brands in Australia easily beating online video, online display, radio, press and outdoor advertising.

Why TV?

Pages

Why TV?

Fact Pack: July to Dec 2018 Co-Viewing Edition

Facts & Stats / ThinkTV Fact Packs

Fact Pack: July to Dec 2018 Co-Viewing Edition

In addition to tech penetration and TV usage facts and stats, this special Co-viewing Edition of ThinkTV’s Bi-Annual Fact Pack takes a look into the power of watching content with […]

What is premium audience targeting?

FAQs

What is premium audience targeting?

Fact Pack: Jan to Jun 2018 and BVOD Edition

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2018 and BVOD Edition

Is that a Connected TV in your pocket? ThinkTV’s Bi-Annual Fact Pack provides a deep dive into Broadcaster Video On Demand (BVOD) so you can talk like a boss about […]

Short & long term success

Pages

Short & long term success

What is second party data?

FAQs

What is second party data?

Fact Pack: 2017 Annual

Facts & Stats / ThinkTV Fact Packs

Fact Pack: 2017 Annual

ThinkTV’s Annual Fact Pack provides comprehensive data and insights into Australian TV covering full year 2017.

Unbeatable scale & reach

Pages

Unbeatable scale & reach

What is third party data?

FAQs

What is third party data?

Emotional connection

Pages

Emotional connection

With 18.75 million Aussies tuning in every week, TV is the king of mass scale and reach

Facts & Stats / Fast Facts

With 18.75 million Aussies tuning in every week, TV is the king of mass scale and reach

In a month, TV hits over 90% of the metro and regional population and around 95% of the subscription universe. That’s some serious reach.

Drive sales & ROI

Pages

Drive sales & ROI

The average Aussie home has 6.6 devices for consuming content

Facts & Stats / Fast Facts

The average Aussie home has 6.6 devices for consuming content

Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]

Broadcaster VOD has a younger viewer profile

Facts & Stats / Fast Facts

Broadcaster VOD has a younger viewer profile

Broadcaster Video on Demand (BVOD) is experiencing record growth and has a younger viewer profile.

Brand safe

Pages

Brand safe

TV is everywhere, anytime

Pages

TV is everywhere, anytime

What is audience trading?

FAQs

What is audience trading?

BVOD delivers a 33% greater sales impact than Facebook

Facts & Stats / Fast Facts

BVOD delivers a 33% greater sales impact than Facebook

The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting […]

How to advertise on TV

Pages

How to advertise on TV

What is behavioural targeting?

FAQs

What is behavioural targeting?

47.6% of viewers are sharing their prime time experience

Facts & Stats / Fast Facts

47.6% of viewers are sharing their prime time experience

Aussies love to share special moments with family and friends, from the finale of their favourite show to their team’s big game. TV has the power to bring people together […]

Choose your target audience

Pages

Choose your target audience

What are audience-based metrics?

FAQs

What are audience-based metrics?

What are cookies?

FAQs

What are cookies?

Advertising on TV + BVOD has twice the sales impact of TV + Social Video

Facts & Stats / Fast Facts

Advertising on TV + BVOD has twice the sales impact of TV + Social Video

Phase 5 of the Benchmark Series: Cross Platform Effects shows that TV’s superior attention, coverage and viewability, regardless of screen, makes TV + BVOD the most effective cross platform combination.

The Benchmark Series: Overview

Facts & Stats / The Benchmark Series

The Benchmark Series: Overview

Five tranches of the Benchmark research have now been conducted and before you sit down to nut out your media spend, here’s what you need to know.

Network Contacts

Pages

Network Contacts

What are audience segments?

FAQs

What are audience segments?

What is contextual targeting?

FAQs

What is contextual targeting?

Research viewing behaviour

Pages

Research viewing behaviour

What is a custom audience?

FAQs

What is a custom audience?

Payback Australia: Auto

Facts & Stats / Payback Australia

Payback Australia: Auto

The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands.

Get creative

Pages

Get creative

What is a data?

FAQs

What is a data?

What is a deal ID?

FAQs

What is a deal ID?

Launch your campaign

Pages

Launch your campaign

What makes effective marketing?

Facts & Stats / The Effie Awards

What makes effective marketing?

In 2016, we found that of the 39 Effies awarded, the campaigns that made the cut started out with both sales and communications goals. Research mattered with 93% of winners […]

Canadian media attribution study

Facts & Stats / Global

Canadian media attribution study

New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on […]

What is a demand side platform (DSP)?

FAQs

What is a demand side platform (DSP)?

Measure campaign performance

Pages

Measure campaign performance

The Anatomy of Effectiveness

Facts & Stats / Global

The Anatomy of Effectiveness

The WARC whitepaper The Anatomy of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term […]

What is dynamic trading?

FAQs

What is dynamic trading?

Pick the most effective channels

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Pick the most effective channels

Future Focused

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Future Focused

What is fixed trading?

FAQs

What is fixed trading?

The Benchmark Series: Viewability

Facts & Stats / The Benchmark Series

The Benchmark Series: Viewability

As part of The Benchmark Series, ThinkTV commissioned Dr Karen Nelson-Field, a Professor of Media Innovation at The University of Adelaide, to conduct an independent, large-scale in-home study into how Australians really engage with […]

What is an independent trading desk?

FAQs

What is an independent trading desk?

The Benchmark Series: Emotions and Advertising

Facts & Stats / The Benchmark Series

The Benchmark Series: Emotions and Advertising

Does emotional advertising boost advertising effectiveness?

Virtual Australia (VOZ)

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Virtual Australia (VOZ)

What is native advertising?

FAQs

What is native advertising?

The Benchmark Series: Video advertising on mobile

Facts & Stats / The Benchmark Series

The Benchmark Series: Video advertising on mobile

The mobile tranche of The Benchmark Series from Professor Karen Nelson-Field compares the awareness, coverage and, most importantly, the sales impact of TV, Facebook and YouTube video advertising delivered via […]

Investing in the future

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Investing in the future

The Effie Awards

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The Effie Awards

What is an open exchange/open market place?

FAQs

What is an open exchange/open market place?

The Benchmark Series: Memory Decay

Facts & Stats / The Benchmark Series

The Benchmark Series: Memory Decay

In “Advertising Effectiveness: The Long and the Short of it”, Les Binet and Peter Field showed that advertising works in two ways; in the short term to drive sales amongst […]

Empowering tomorrow’s media leaders

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Empowering tomorrow’s media leaders

What is programmatic trading?

FAQs

What is programmatic trading?

What is product placement?

FAQs

What is product placement?

Industry Landscape

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Industry Landscape

News & Events

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News & Events

What is real time bidding?

FAQs

What is real time bidding?

About ThinkTV

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About ThinkTV

What is an ad network?

FAQs

What is an ad network?

What is a supply side platform (SSP)?

FAQs

What is a supply side platform (SSP)?

Contact ThinkTV

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Contact ThinkTV

What is an agency trading desk?

FAQs

What is an agency trading desk?

What is an ad exchange?

FAQs

What is an ad exchange?

What is VOZ?

FAQs

What is VOZ?

What is VPM ratings?

FAQs

What is VPM ratings?

What is a universe estimate?

FAQs

What is a universe estimate?

What is a unique viewer?

FAQs

What is a unique viewer?

What is cost per completed view (CPCV)?

FAQs

What is cost per completed view (CPCV)?

What is viewability/viewable impressions?

FAQs

What is viewability/viewable impressions?

What is RegTAM?

FAQs

What is RegTAM?

What is return on investment (ROI)?

FAQs

What is return on investment (ROI)?

What is reach/cumulative reach?

FAQs

What is reach/cumulative reach?

What is OzTAM?

FAQs

What is OzTAM?

What is frequency capping?

FAQs

What is frequency capping?

What is in-view %?

FAQs

What is in-view %?

What is a unique ID?

FAQs

What is a unique ID?

What is frequency?

FAQs

What is frequency?

What is a target audience rating point (TARP)?

FAQs

What is a target audience rating point (TARP)?

What is de-duplication?

FAQs

What is de-duplication?

What is completion rate?

FAQs

What is completion rate?

What is cross screen measurement?

FAQs

What is cross screen measurement?

What is Decay/Decay Rate?

FAQs

What is Decay/Decay Rate?

What is cost per TARP (CPT)?

FAQs

What is cost per TARP (CPT)?

What is cost per thousand (CPM)?

FAQs

What is cost per thousand (CPM)?

What is cost per completed view?

FAQs

What is cost per completed view?

What is brand safety?

FAQs

What is brand safety?

What is bot traffic?

FAQs

What is bot traffic?

What is autoplay video?

FAQs

What is autoplay video?

What is audio on/audible?

FAQs

What is audio on/audible?

What is audience targeting?

FAQs

What is audience targeting?

What is an audience / projections / thousands (000s)?

FAQs

What is an audience / projections / thousands (000s)?

What is attribution?

FAQs

What is attribution?

What is attention?

FAQs

What is attention?

What is user generated content (UGC)?

FAQs

What is user generated content (UGC)?

What is streaming?

FAQs

What is streaming?

What is short form video?

FAQs

What is short form video?

What is a set-top box?

FAQs

What is a set-top box?

What is premium video?

FAQs

What is premium video?

What is professionally produced content (PPC)?

FAQs

What is professionally produced content (PPC)?

What is a newsfeed?

FAQs

What is a newsfeed?

What is Broadcaster Video on Demand (BVOD)?

FAQs

What is Broadcaster Video on Demand (BVOD)?

What is On Demand?

FAQs

What is On Demand?

What is linear TV?

FAQs

What is linear TV?

What is Playback TV?

FAQs

What is Playback TV?

What is a CPT?

FAQs

What is a CPT?

What is Connected TV?

FAQs

What is Connected TV?

What is Catch-Up TV?

FAQs

What is Catch-Up TV?

What is interstitial?

FAQs

What is interstitial?

What is in-banner video?

FAQs

What is in-banner video?

What is long form video?

FAQs

What is long form video?

What is Live Streaming?

FAQs

What is Live Streaming?

What is Live TV?

FAQs

What is Live TV?