Please fill in your details below to access this file

Total TV Reach

A full picture of TV's growing audience across screens

For the first time we are able to get a full picture of the total, deduplicated TV audience which shows the huge number of Australians that are engaging with TV content on a regular basis. The latest data from VOZ shows over
20 million people watch TV across screens each week.

Share this article

More like this

Fact Pack: Jan to Jun 2021

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]

The proportion of light linear TV viewers watching BVOD is 3X that of the general population

Facts & Stats / VOZnation

The proportion of light linear TV viewers watching BVOD is 3X that of the general population

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.

More than 80% of males under 40 can be reached in a month on Total TV

Facts & Stats / VOZnation

More than 80% of males under 40 can be reached in a month on Total TV

Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]

VOZ shows drama, reality and sport are the most popular genres for young adults 18-24s

Facts & Stats / VOZnation

VOZ shows drama, reality and sport are the most popular genres for young adults 18-24s

Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]

BVOD captures a new generation of viewers, making up 15.8% of viewing for 18-24s

Facts & Stats / VOZnation

BVOD captures a new generation of viewers, making up 15.8% of viewing for 18-24s

TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]

TV delivers reach and a bigger sales impact

Facts & Stats / Fast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]

TV burns longer and stronger than other video advertising platforms

Facts & Stats / Fast Facts

TV burns longer and stronger than other video advertising platforms

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]

Media Optimisation: The Cheat Sheet

Facts & Stats / The Payback Series

Media Optimisation: The Cheat Sheet

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.

The proportion of viewing to BVOD is largest on Saturdays

Facts & Stats / VOZnation

The proportion of viewing to BVOD is largest on Saturdays

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.

Australian Advertising Effectiveness Rules: To ESOV and Beyond

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules: To ESOV and Beyond

A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.