To build your brand and drive a positive sales impact, think TV
TV captures the attention of your target audience and connects with them in a unique and impactful way.
Confused by all the jargon?
In our ever-changing world, it’s easy to feel overloaded with new terms and jargon. It almost feels like we’re speaking a different language and in some ways, we are. As TV evolves, the language will change and some new words will be needed. To make the journey to future TV as simple as possible, let ThinkTV’s Glossary & Help Centre guide you through.
Latest news from ThinkTV
News / Articles of Interest / 8th Sep 2020
TV sits centre stage in Australian’s hearts and homes
By Kim Portrate, CEO ThinkTV Published adnews.com.au In a year defined by uncertainty, one thing you can count on is the enduring power of TV. Kim Portrate explains. If there […]
News / Articles of Interest / 18th Aug 2020
Attention matters in advertising, and part of the answer lies in screen real estate
By Kim Portrate, CEO ThinkTV Published mumbrella.com.au If attention is a currency, some advertisers are paying for nothing, especially if people can’t see their ads, as Kim Portrate explains. It’s […]
News / Media Releases / 5th Aug 2020
Total TV market records $3.4 billion in ad revenue for FY 2019-20
TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for […]
News / Articles of Interest / 21st Jul 2020
MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’
By Brittney Rigby Published mumbrella.com.au The Media Federation of Australia (MFA) has launched a new, 10-week course to address the “rapidly changing nature of TV advertising” and “upcoming changes in […]
News / Articles of Interest / 16th Jun 2020
Mi3 podcast: premium content audiences at all time high
Published mi3.com.au The audiences of Australian TV, news media and premium digital platforms have never been stronger with viewership and subscriptions up and a new baseline of engagement established off […]
News / Articles of Interest / 1st Jun 2020
How can you influence consumer behaviour in a post-COVID world?
Published adnews.com.au With their usual choices unavailable during the pandemic, consumers turned to new brands disrupting long-held loyalties. So how can brands be included in this consideration set or stay […]
News / Media Releases / 1st Jun 2020
TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”
TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study. […]
News / Articles of Interest / 27th May 2020
It’s all about content as networks prep H2 2020
Published mediaweek.com.au ThinkTV’s Kim Portrate tells Mediaweek that Australia’s TV broadcasters are just getting started with hundreds of hours of content yet to come in 2020 Click here for more
News / Marketing during a crisis / 18th May 2020
Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?
Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]
News / Marketing during a crisis / 18th May 2020
Lockdown paint advertising campaign is truly an inspiration
By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au