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To build your brand and drive a positive sales impact, think TV

TV captures the attention of your target audience and connects with them in a unique and impactful way.

Confused by all the jargon?

In our ever-changing world, it’s easy to feel overloaded with new terms and jargon. It almost feels like we’re speaking a different language and in some ways, we are. As TV evolves, the language will change and some new words will be needed. To make the journey to future TV as simple as possible, let ThinkTV’s Glossary & Help Centre guide you through.

Latest news from ThinkTV

What marketers should do as the apocalypse hits

News / Marketing during a crisis / 6th Apr 2020

What marketers should do as the apocalypse hits

Businesses are facing similar challenges: how to engage with nervous customers, how to loosen spend in nervous markets, how to position solutions and the best strategies to launch products when attention is […]

If you’re in marketing, now is a time to spend, not bend

News / Marketing during a crisis / 6th Apr 2020

If you’re in marketing, now is a time to spend, not bend

As long as there have been marketers, we have been studying advertising’s impact on sales during and after a recession. And what this study tells us is now is the time to […]

Planning for the spring back

News / Marketing during a crisis / 2nd Apr 2020

Planning for the spring back

Start preparing now for the Rocking ‘20s – life after CV-19 – by making marketing what it should be and was before we slipped into treating media as an expense […]

Crisis a ‘time to build brands’

News / Marketing during a crisis / 30th Mar 2020

Crisis a ‘time to build brands’

Industry executives are urging brands to connect with home-bound con­sumers, who are ferociously consuming media, and to start planning now for the recovery. By Lilly Vitorovich Published theaustralian.com.au

COVID-19: How the media is driving behaviour change

News / Marketing during a crisis / 30th Mar 2020

COVID-19: How the media is driving behaviour change

Behavioural science has important lessons for how media is used during the ongoing pandemic and brands can benefit from these learnings.  By Michaela Jefferson Published mediatel.co.uk

Australia’s TV broadcasters respond to COVID-19

News / Marketing during a crisis / 30th Mar 2020

Australia’s TV broadcasters respond to COVID-19

From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they speak to […]

Kantar research finds national media channels are the most trusted information source

News / Marketing during a crisis / 27th Mar 2020

Kantar research finds national media channels are the most trusted information source

Kantar’s latest study, ‘Covid-19 Barometer,’ examines how the pandemic is influencing consumer attitudes, behavior, and expectations, along with how advertisers should respond to stay relevant in these times. By Nathan […]

Step up and focus on the silver lining

News / Marketing during a crisis / 27th Mar 2020

Step up and focus on the silver lining

Research by The Lab and Nature Research confirms that people expect brands to step up, to lead by example, to be part of the collective good in such uncertain times. And for brands looking […]

During COVID-19, Aussies are choosing trusted brands that deliver safety and value

News / Marketing during a crisis / 27th Mar 2020

During COVID-19, Aussies are choosing trusted brands that deliver safety and value

New research from Kantar suggests Aussies want brands to focus on affordable pricing, deals and promotions, easy availability of products and services (especially, supermarkets, banking, FMCG) and products and services […]

How to leverage brand purpose in the grip of COVID-19

News / Marketing during a crisis / 26th Mar 2020

How to leverage brand purpose in the grip of COVID-19

Right now, brands should be thinking about how to use their marketing for public good and that means messaging should change to be about how they can help people through this […]