To build your brand and drive business growth, think TV
TV captures the attention of your target audience and connects with them in a unique and impactful way.
The Brand Engine: Optimise your media spend & power better brand outcomes
ThinkTV’s Brand Engine is powered by a meta-analysis of 179 real campaigns that were assessed using Kantar’s CrossMedia methodology.
Attention. Emotion. Impact & Profit.
Total TV remains the master of effectiveness in the videoverse, no matter which part of the funnel you’re looking at.
Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness
“Godfather of effectiveness”, Peter Field, recently analysed a wide range of evidence that demonstrates TV’s continuing importance when it comes to delivering real results for brands.
Total TV Reach
TV continues to hold the most influence on purchasing decisions, reaching 19+ million Australians each week.
Confused by all the jargon?
In our ever-changing world, it’s easy to feel overloaded with new terms and jargon. It almost feels like we’re speaking a different language and in some ways, we are. As TV evolves, the language will change and some new words will be needed. To make the journey to future TV as simple as possible, let ThinkTV’s Glossary & Help Centre guide you through.
Latest news from ThinkTV
News / Articles of Interest / 6th Feb 2025
Free for viewers and premium for advertisers: The unique value of BVOD
By Craig Johnson, Seven Network Published Mumbrella BVOD provides a brand-safe environment for advertisers, where they can trust their messages appear alongside quality content. Craig Johnson, director of research and […]
News / Media Releases / 13th Aug 2024
Total TV advertising market records $3.3 billion in ad revenue for FY24
Total TV revenue decreased 8.1 per cent for the 12 months to June 2024, while Broadcaster Video on Demand is up 12.7 per cent. ThinkTV has announced the Total TV […]
News / Articles of Interest / 25th Jun 2024
TV offers a beacon of stability in a time of technological turbulence
By Kim Portrate, ThinkTV Published Mediaweek Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever […]
News / Articles of Interest / 20th Mar 2024
OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders
By Sofia Geraghty, B&T Published Mediaweek The finalists for the Media Planner/Buyer Award at B&T’s 30 Under 30 extravaganza gathered in Sydney last week to hear insights, inspiration and personal […]
News / Articles of Interest / 28th Feb 2024
Does investing in OOH at the expense of TV make campaigns less effective?
By Kim Portrate, ThinkTV Published Mediaweek Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising […]
News / Articles of Interest / 22nd Feb 2024
This year, building trust means building profit
By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the […]
News / Media Releases / 9th Feb 2024
Total TV advertising market records $3.4 billion in ad revenue for 2023
Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]
News / Articles of Interest / 31st Jan 2024
Australian stories help to forge a lasting connection with TV audiences in 2024
Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to […]
News / Articles of Interest / 10th Nov 2023
Perspective: The year TV brought Australians together
By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]
News / Articles of Interest / 13th Oct 2023
If 20+ million viewers is a ‘problem’, I’ll take it
By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to […]