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To build your brand and drive a positive sales impact, think TV

TV captures the attention of your target audience and connects with them in a unique and impactful way.

Confused by all the jargon?

In our ever-changing world, it’s easy to feel overloaded with new terms and jargon. It almost feels like we’re speaking a different language and in some ways, we are. As TV evolves, the language will change and some new words will be needed. To make the journey to future TV as simple as possible, let ThinkTV’s Glossary & Help Centre guide you through.

Latest news from ThinkTV

New OzTAM data reveals how people at home split their video viewing

News / Articles of Interest / 20th Sep 2021

New OzTAM data reveals how people at home split their video viewing

By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]

When is an audience not an audience? What marketers need to know when allocating video ad dollars

News / Articles of Interest / 6th Sep 2021

When is an audience not an audience? What marketers need to know when allocating video ad dollars

By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel […]

VOZ data reveals Total TV audience of 20m weekly

News / Articles of Interest / 1st Sep 2021

VOZ data reveals Total TV audience of 20m weekly

By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing […]

Total TV market records $3.8 billion in ad revenue for FY 2020-21

News / Media Releases / 16th Aug 2021

Total TV market records $3.8 billion in ad revenue for FY 2020-21

Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]

WFH Diaries: Kim Portrate

News / Articles of Interest / 10th Aug 2021

WFH Diaries: Kim Portrate

By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their […]

Media spend research reveals the difference between efficient and effective ROI

News / Articles of Interest / 19th Jul 2021

Media spend research reveals the difference between efficient and effective ROI

By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver […]

Research reveals the difference between efficient and effective ROI

News / Media Releases / 19th Jul 2021

Research reveals the difference between efficient and effective ROI

Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

News / Articles of Interest / 13th Jul 2021

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

By Kim Portrate, CEO ThinkTV Published mi3.com.au Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare […]

The ‘she-cession’ and adland

News / Articles of Interest / 28th Jun 2021

The ‘she-cession’ and adland

By Kim Portrate, CEO ThinkTV Published mi3.com.au Diversity and flexibility are key to stopping a quarter of our workforce leaving The “she-cession” is putting gender equality at risk. After all […]

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

News / Articles of Interest / 17th Jun 2021

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

Published advertisingweek.com ThinkTV CEO Kim Portrate talks to Advertising Week about her all-time favourite ads. What is your all-time favourite ad (or ad campaign) and why? You can’t go past […]