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    Why TV

    About ThinkTV

    ThinkTV

    We are dedicated to helping advertisers and their agencies get the best out of today’s multi-platform TV.

    Research

    Help Centre

    Help Centre

    How can we help you?

    Click on any of the images below and discuss with a network sales representative how to get your brand on TV.

                  


     

    Metropolitan and subsciption TV coverage maps can be found on the OzTAM website. Click here to access.

    Regional TV coverage maps can be found on the Regional TAM website. Click here to access.

    Time shifted viewing is TV broadcast programming played back through the TV set within 28 days of the original broadcast.

    Universe Estimates detail the estimated population against which media audiences are calculated.

    To access OzTAM universe estimates click here.

    To access Regional TAM universe estimates click here.

    CAD- Provides classification and information services to advertisers, agencies and production houses in relation to television commercials and infomercials. All television commercials and infomercials airing on Seven, Nine and Ten (including regional) must be classified and submitted to FreeTV before they can be broadcast

    For more information go to www.freetv.com.au

     

     

    Yes. In addition to TV viewing, Australians today are embracing new technologies and new ways to watch their favourite TV show.  OzTAM is now able to capture these new ways of consuming TV content (catch-up TV and live streaming) via their video player measurement service (VPM).

    The VPM service captures minute-by-minute data on participating broadcasters’ online TV content played on-demand (catch up) or live-streamed to connected devices such as tablets, smartphones, smart TVs, PCs/laptops and games consoles.Are

    OzTAM is the official source of TV audience measurement (TAM). OzTAM covers Sydney, Melbourne, Brisbane,Adelaide and Perth as well as national subscription television. To find out more about OzTAM click here.

     

    Definition: The average viewing audience for a demographic expressed as a percentage of the relevant Universe Estimate.

    Formula: Tarp = Avg audience viewing a program / target universe estimate x 100

    Formula in action: 1,000,000 / 15,000,000 x 100 Tarp = 6.7

     

    Standard spot types

    15 Seconds

    30 Seconds

    45 Seconds

    60 Seconds

    120 Seconds

    180 Seconds

     

    Bonus spot types

    Top and Tail- When the spot type is placed at the beginning of an ad break and at the end of the same ad break

    Consecutive- Multiple spot types air consecutively after each other within the same ad break

    Infomercial- Spot type acting as a standalone program typically 30 minutes in length

    Billboard- Spot type typically 10 or 5 second in length featuring a voiceover and  brand image connecting the brand with the program.

    Monday-Friday

    Breakfast: 06:00-09:00

    Daytime: 09:00- 17:00

    Fringe: 17:00-1800

    Peak : 18:00-22:30

    Late Night: 22:30-24:00

     

    Saturday & Sunday

    Breakfast: 06:00-12:00

    Weekend Daytime: 12:00-17:00

    Peak : 18:00-22:30

    Late Night: 22:30-24:00

     

    • Briefs or bookings may contain splits per daypart or may simply outline a desired “Peak/Off Peak” split.
    • All dayparts outside of 18:00-22:30 are generally referred to as “off peak”.
    • Daypart splits outlined on briefs are generally based on cost, tarp, thousands or spot numbers

     

    Working Example:

    John from Brand A has requested a tarp based 60/40 POP (peak/off peak split) within his TV schedule. This will mean that John’s schedule will have 60% of his projected tarps placed into peak dayparts and 40% placed into off peak dayparts.

     

    Based on OzTAM 2016 figures, TV reaches 16 million Australians everyday.

    Definition: The cost of reaching 1% of a specific demographic.

    Formula: CPT= Cost of spot / Tarp (planned of actual)

    Formula in action: $300 / 6.2  CPT=$48.39

    It sure is!

    Check out our TV effectiveness page to find out more.

    Lots of them!

    Check out of benefits of TV advertising page here. 

    Definition: the cost of reaching 1,000 people of a specific demographic.

    Formula: CPM= Cost of Spot / Audience (000’s) x 1000

    Formula in action: $2,000 / 300,000 x 1,000  CPM = $6.67

    When choosing TV advertising, every brand has different goals and objectives. For this reason, there is no set package for TV advertising available, rather each network tailors suitable packages designed to meet brands expectations.

    Click on any of the images below and have a network sales representative design a specific package for you.