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    To build your brand and drive business growth, think TV

    TV captures the attention of your target audience and connects with them in a unique and impactful way.

    Confused by all the jargon?

    In our ever-changing world, it’s easy to feel overloaded with new terms and jargon. It almost feels like we’re speaking a different language and in some ways, we are. As TV evolves, the language will change and some new words will be needed. To make the journey to future TV as simple as possible, let ThinkTV’s Glossary & Help Centre guide you through.

    Latest news from ThinkTV

    TV offers a beacon of stability in a time of technological turbulence

    News / Articles of Interest / 25th Jun 2024

    TV offers a beacon of stability in a time of technological turbulence

    By Kim Portrate, ThinkTV Published Mediaweek Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever […]

    OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders

    News / Articles of Interest / 20th Mar 2024

    OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders

    By Sofia Geraghty, B&T Published Mediaweek The finalists for the Media Planner/Buyer Award at B&T’s 30 Under 30 extravaganza gathered in Sydney last week to hear insights, inspiration and personal […]

    Does investing in OOH at the expense of TV make campaigns less effective?

    News / Articles of Interest / 28th Feb 2024

    Does investing in OOH at the expense of TV make campaigns less effective?

    By Kim Portrate, ThinkTV Published Mediaweek Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising […]

    This year, building trust means building profit

    News / Articles of Interest / 22nd Feb 2024

    This year, building trust means building profit

    By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the […]

    Total TV advertising market records $3.4 billion in ad revenue for 2023

    News / Media Releases / 9th Feb 2024

    Total TV advertising market records $3.4 billion in ad revenue for 2023

    Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]

    Australian stories help to forge a lasting connection with TV audiences in 2024

    News / Articles of Interest / 31st Jan 2024

    Australian stories help to forge a lasting connection with TV audiences in 2024

    Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to […]

    Perspective: The year TV brought Australians together

    News / Articles of Interest / 10th Nov 2023

    Perspective: The year TV brought Australians together

    By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]

    If 20+ million viewers is a ‘problem’, I’ll take it

    News / Articles of Interest / 13th Oct 2023

    If 20+ million viewers is a ‘problem’, I’ll take it

    By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to […]

    TV advertising market records $3.6 billion for 12months to June 2023

    News / Media Releases / 14th Aug 2023

    TV advertising market records $3.6 billion for 12months to June 2023

    Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue […]

    TV or YouTube: Which platform is best for short- and long-term business results?

    News / Articles of Interest / 8th Jun 2023

    TV or YouTube: Which platform is best for short- and long-term business results?

    Published AdNews Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is […]