To build your brand and drive a positive sales impact, think TV
TV captures the attention of your target audience and connects with them in a unique and impactful way.
Confused by all the jargon?
In our ever-changing world, it’s easy to feel overloaded with new terms and jargon. It almost feels like we’re speaking a different language and in some ways, we are. As TV evolves, the language will change and some new words will be needed. To make the journey to future TV as simple as possible, let ThinkTV’s Glossary & Help Centre guide you through.
Latest news from ThinkTV
News / Articles of Interest / 7th Apr 2021
How TV is helping the finance sector grow in 2021
Published mediaweek.com.au 2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery, […]
News / Articles of Interest / 24th Mar 2021
Introducing Jumpstart: a new mentored pathway to the Effie Awards
Published Advertising Council Australia Advertising Council Australia has introduced Jumpstart: a new mentored pathway to the Effie Awards. Jumpstart is a brand new category in the 2021 Effie Awards designed […]
News / Articles of Interest / 11th Mar 2021
New research reveals the real value of TV
Published CMO.com.au Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some […]
News / Articles of Interest / 25th Feb 2021
Entries open for 2021 Australian Effie Awards
Published Advertising Council Australia Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate its resourcefulness, resilience and the power […]
News / Articles of Interest / 25th Feb 2021
Payback report looks to understand TV’s short-term impact on sales
By Nadia Cameron Published CMO.com.au TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research released this […]
News / Media Releases / 25th Feb 2021
TV generates business demand in the short and long-term
The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]
News / Media Releases / 8th Feb 2021
TV advertising outperforms market recording growth in first half of FY21
TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. […]
News / Articles of Interest / 23rd Nov 2020
Over TV? Not by a long shot
By Kim Portrate, CEO ThinkTV Published adnews.com.au If you think TV was popular during the pandemic, wait until you see what’s yet to come says ThinkTV’s Kim Portrate. Australians have […]
News / Articles of Interest / 29th Sep 2020
Accent Group CEO: How we’ve made it through Covid
By Daniel Agostinelli, CEO Accent Group Published insideretail.com.au According to Accent Group CEO Daniel Agostinelli, the footwear business is on track to emerge from the pandemic stronger than ever. Agostinelli […]
News / Articles of Interest / 8th Sep 2020
TV sits centre stage in Australian’s hearts and homes
By Kim Portrate, CEO ThinkTV Published adnews.com.au In a year defined by uncertainty, one thing you can count on is the enduring power of TV. Kim Portrate explains. If there […]