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TV captures the attention of your target audience and connects with them in a unique and impactful way.
Confused by all the jargon?
In our ever-changing world, it’s easy to feel overloaded with new terms and jargon. It almost feels like we’re speaking a different language and in some ways, we are. As TV evolves, the language will change and some new words will be needed. To make the journey to future TV as simple as possible, let ThinkTV’s Glossary & Help Centre guide you through.
Latest news from ThinkTV
News / Articles of Interest / 7th Apr 2022
VOZ super users: Delivering deeper campaign insights & reach beyond broadcast
Published mediaweek.com.au Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry. “VOZ has proven […]
News / Media Releases / 23rd Mar 2022
ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands
The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]
News / Articles of Interest / 28th Feb 2022
Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming
Hosted by Paul McIntyre Published mi-3.com.au In the six months since VOZ launched, giving a look at unduplicated viewers on linear TV, online streaming and catch-up services, dozens of agencies […]
News / Media Releases / 7th Feb 2022
Total TV advertising market records $4.1 billion in ad revenue for 2021
Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the […]
News / Articles of Interest / 24th Jan 2022
Why travel brands should continue to advertise through Omicron
Published mumbrella.com.au The travel industry’s long-awaited bounce back is at the pandemic’s mercy, but that doesn’t mean now is the time to stop advertising; quite the opposite, argues former travel […]
News / Articles of Interest / 8th Dec 2021
ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)
By Kim Portrate, CEO ThinkTV Published adnews.com.au Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your brand […]
News / Articles of Interest / 18th Oct 2021
OzTAM CEO on VOZ market reception and what’s next
By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we […]
News / Media Releases / 27th Sep 2021
New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]
News / Articles of Interest / 20th Sep 2021
New OzTAM data reveals how people at home split their video viewing
By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]
News / Articles of Interest / 6th Sep 2021
When is an audience not an audience? What marketers need to know when allocating video ad dollars
By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel […]