Which platform is best for short- and long-term business results?
A meta analysis of 179 real-world campaigns by Kantar found that while some channels perform well on their own, others need support to drive genuine brand impacts.
Total TV remains the master of effectiveness in the videoverse, no matter which part of the funnel you’re looking at, and research proves the strength of TV as a driver of short-term performance with the strongest ROI over the long term.
Week after week, VOZ data shows that Total TV reaches 19+ million Australians. That’s not Netflix, not Binge, not Disney+ … Aussies are tuning in to Total TV – that’s broadcast linear + BVOD – for their favourite, readily available programs.
Australian broadcasters invest heavily in sport, news, entertainment and drama to bring professionally produced homegrown stories to our screens. Maintaining or upweighting TV in the media mix ensures your brand is aligned with premium content, driving better brand and business outcomes.
Facts & Stats
Total TV remains the master of effectiveness in the videoverse, no matter which part of the funnel you’re looking at.
Facts & Stats
The economic, employment and business value of advertising
Facts & Stats
A full picture of TV’s growing audience across screens.
Facts & Stats / The Benchmark Series
In its seventh year, The Benchmark Series investigates the impact of different media channels and their interactions to drive the best media mix.
Facts & Stats / The Benchmark Series
Marketers are always looking to increase effectiveness and efficiency of media investment, but without consistent access to econometric modelling it can be challenging to design campaigns for the best possible […]
Facts & Stats
Australia’s fastest-growing media channel continues to accelerate.
Facts & Stats / The Effie Awards
Find out how you can supercharge attention for your marketing campaigns.
Facts & Stats / The Payback Series
With a wealth of econometric and campaign learnings at our fingertips, we wanted to find a way to help ensure your briefs are grounded in facts. Because smart strategies, powered […]
Facts & Stats / The Benchmark Series
Facts & Stats / ThinkTV Fact Packs
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and […]