Deep Dives

“Godfather of effectiveness”, Peter Field, recently analysed a wide range of evidence that demonstrates TV’s continuing importance when it comes to delivering real results for brands.

In these short videos, Les Binet outlines the importance of understanding the growth prospects for your company, and your brand, through challenging economic times.

Everything you need to know about the year ahead for Aussie TV.

Australian Effie Award winners are a celebration of great campaigns that deliver real business results.

Here’s a sneak peek of the TV coming your way this year. From brand new shows to fan favourites, we’ll witness the best in innovative, engaging content.

Each year, across the globe, the TV industry celebrates World Television Day on 21 November to remind us all of the attention-grabbing power that Total TV holds.

As travel opens up within Australia and around the world, the tourism industry has a chance to capitalise on pent-up demand and a return to healthy revenue levels.

What’s in store for the television platform in the future? To celebrate World TV Day on 21 November, leaders from around the globe came together to provide their perspective.

How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?

Meat and Livestock Australia’s Nathan Low on the underlying disciplines of marketing and inheriting that iconic lamb campaign.

Sales are up but ad spend is down. Are FMCG brands leaving themselves vulnerable in the wake of COVID?

As Australia emerges from the pandemic, the need to advertise is paramount. But when, where, what and, most importantly, how can you be certain your investment will work?

Discover the changing marketing & media rules for finance marketers in 2021, amid ongoing changing consumer behaviour.

How the e-comm phenom has turned TV into the new retail shopfront

Why TV is the new retail shopfront and how to put it to work for your business.

2020 brought a lot of uncertainty. Bushfires, a pandemic, and then a recession. As marketers we do the best we can with the information we have available, making choices to deliver growth for our brands.

Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share compared to those who reduce or stop advertising.

Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long term implications for your brand.

Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take in.

Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks.

The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.

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Five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness.

Video advertising is a proven driver of brand growth but with a host of video opportunities to choose from it’s wise to remember that not all video platforms are equal.