Who does the grocery shopping in your household? The truth is, several of us.
The traditional weekly shop by a main grocery buyer is increasingly less typical. Australians now shop multiple times during the week, with those duties often shared between parents and other family members.
Now with 12-months’ worth of data, ‘Total Grocery Shopper’ and ‘Grocery Shopper’ provide a better way to reach all the grocery shoppers within each home.