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The Future Series

ThinkTV has partnered with independent media specialists Hoop Group to launch The Future Series; a program of research looking deeply into the factors at play in key industry sectors.

Marketing is a blend of art and science, data and intuition. The exact composition of the marketing mix is dependent upon a number of factors including the type of industry a brand is competing in, the nature of that competition, and the environmental or regulatory structures surrounding it.

The Future Series, a program of research conducted by Hoop Group, looks deeply into the factors at play in key industry sectors.