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Facts & Stats / Fast Facts
TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

Facts & Stats / Fast Facts
TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video
Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

Facts & Stats / Fast Facts
Broadcaster VOD up 40%
Broadcaster Video on Demand (BVOD) is experiencing record growth in terms of both audiences and advertising spend. And while it might be TV but not as you once knew it, […]

Facts & Stats / Fast Facts
Playback can increase audiences by up to 19.1%
Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are […]

Facts & Stats / Fast Facts
TV is king on mobile: BVOD commands 2.9x the sales of Facebook
Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]

Facts & Stats / Fast Facts
Nearly half of online Australians talk about TV on social platforms
Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]

Facts & Stats / Fast Facts
Australians spend 64 hours and 21 minutes a month watching TV
While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 64 hours per month watching broadcast TV.

Facts & Stats / Fast Facts
With 17.79 million Aussies tuning in every week, TV is the king of mass scale and reach
In a month, TV hits 85.2% of the metro population, 86.4% of the regional population and 90.4% of the subscription universe. That’s some serious reach.

Facts & Stats / Fast Facts
Broadcaster VOD has a younger viewer profile
Broadcaster Video on Demand (BVOD) is experiencing record growth and has a younger viewer profile.

Facts & Stats / Fast Facts
BVOD delivers a 33% greater sales impact than Facebook
The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting […]