Facts & Stats / Fast Facts
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]
Facts & Stats / Fast Facts
Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]
Facts & Stats / Fast Facts
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]
Facts & Stats / Fast Facts
Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]
Facts & Stats / Fast Facts
Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]
Facts & Stats / Fast Facts
Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]
Facts & Stats / Fast Facts
The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting […]
Facts & Stats / Fast Facts
Phase 5 of the Benchmark Series: Cross Platform Effects shows that TV’s superior attention, coverage and viewability, regardless of screen, makes TV + BVOD the most effective cross platform combination.