Drawing on more than 20 years experience in marketing and media, Rowena Newman, head of marketing from ThinkTV, will present a 50 minute zoom lecture focussing on the key metrics to consider to maximise campaign impact.
“I am a lecturer in advertising subjects at UTS and run my own agency, so I’ve experienced my share of industry presentations. One of the highlights of each semester for both lecturers and students, is Rowena’s lecture on television and its power as an advertising channel. Using current data and research, Rowena objectively explains how advertising on television performs on its own and in conjunction with other media. Rowena shares measurement techniques and useful inside knowledge. I thoroughly recommend her presentation as a valuable addition to any marketing/advertising education course.”
Malcolm Auld, Lecturer Advertising, School of Communication, University of Technology Sydney
