Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?
Posted on 18th May 2020 in Marketing during a crisis
Posted on 18th May 2020 in Marketing during a crisis
Published mi3.com.au
By Orlando Wood
News / Marketing during a crisis / 18th May 2020
By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au
News / Marketing during a crisis / 13th May 2020
If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]
News / Marketing during a crisis / 4th May 2020
A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The […]
News / Marketing during a crisis / 2nd May 2020
Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]
News / Marketing during a crisis / 24th Apr 2020
COVID-19 hasn’t dealt marketers an easy hand, yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out […]
News / Marketing during a crisis / 13th Apr 2020
According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com
News / Marketing during a crisis / 9th Apr 2020
In times of crisis, it can be tempting to go into containment mode. But there is a unique window for brands to show leadership and earn trust by maintaining their […]
News / Marketing during a crisis / 6th Apr 2020
As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director […]
News / Marketing during a crisis / 6th Apr 2020
As long as there have been marketers, we have been studying advertising’s impact on sales during and after a recession. And what this study tells us is now is the time to […]
News / Marketing during a crisis / 3rd Apr 2020
History provides plenty of examples of brands that have successfully navigated recessions. Case in point, during the 1991 recession, in the US, McDonald’s dropped its advertising budget. Pizza Hut and […]