To reflect changing behaviours and Australian household characteristics, OzTAM introduced a ‘Total Grocery Shoppers’ demographic to its TV ratings database – providing a better way to reach 10 million Australian grocery shoppers a month with TV.
Who does the grocery shopping in your household? The truth is, several of us.
The traditional weekly shop by a main grocery buyer is increasingly less typical. Australians now shop multiple times during the week, with those duties often shared between parents and other family members.
Now with 12-months’ worth of data, ‘Total Grocery Shopper’ and ‘Grocery Shopper’ provide a better way to reach all the grocery shoppers within each home.
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