Virtual Australia (VOZ)
The launch of VOZ is a step-change for agencies and marketers who now have a clear picture of where, when and how Australians are consuming broadcast video content.
What is VOZ?
Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard.
VOZ brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross-platform planning, trading and reporting for Australia’s media industry.
VOZ delivers a significant step change in the way Australian television is measured and evaluated, and will become Australia’s trading currency from December 29th 2024.
