5 Lessons From The Godfathers of Ad Effectiveness

TV advertising works best in the short term and in the long term

This presentation outlines five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness.

Les Binet at ThinkTV, September 2018. Image: Carrick Visions.

“The most effective marketing strategies talk to everybody. Marketing is a numbers game,” Les Binet, Head of Effectiveness at Adam & Eve DDB.

You can read our full article in Mumbrella here.



Binet Rules: Marketing Principles that stand the test of time