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    5 Lessons From The Godfathers of Ad Effectiveness

    Five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness.


    TV advertising works best in the short term and in the long term and if you want your brand to grow, you have to reach as many people as possible.

    It’s not every day you get a few hours to grill the world’s leading researchers on effectiveness in advertising. So we have gift-wrapped Les Binet’s key findings, rules, paradigms, notions and conversations into a very quick and insightful 10 pages. It took Les 20 years, but you can have it in just 20 seconds. On your marks. Get Set. Go.

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