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Maximise return in the long and short-term

As Australia emerges from the pandemic, the need to advertise is paramount. But when, where, what and, most importantly, how can you be certain your investment will work?

Financial institutions have played a crucial role in the lives of Australians during the last 12 months. By responding genuinely and compassionately, the sector has been recognised, and rewarded, with a significant increase in trust. 

So how can marketers capitalise on this? 

With findings from independent research featuring 16 financial institutions, ThinkTV has unlocked the key to success in 2021 for finance marketers.  

The latest research from The Payback Series shows where to invest your media budgets to maximise return in both the long- and short-term.

The time to advertise is now

TV delivers 16% greater attention when powered by emotion

TV delivers the greatest short-term success

$1 investment in TV delivers $5.80 in sales

TV delivers the greatest long-term success

$1 investment in TV delivers $10.30 in sales

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