On the money: winning share in the competitive finance market
Discover the changing marketing & media rules for finance marketers in 2021, amid ongoing changing consumer behaviour.
Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change given the ‘everything-is-changing-and-I will-change-with-it’ roller coaster that was 2020, the status quo is being upended.
Still, how do newcomers make their mark and compete against the banking behemoths?
Join Lendi CMO Zara Cobb for a fascinating discussion about how the innovative mortgage broker is working to become a household name and the marketing levers the brand has pulled to establish its presence in a cluttered market. Also hear from a panel of finance marketers including Bankwest’s Haylee Felton, Nimble’s Oonagh Flanagan and AANA’s John Broome as they discuss the best ways to support your brand amid ongoing changing consumer behaviour. Discover the changing marketing and media rules ahead in 2021.
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Maximise return in the long and short-term
Findings from independent research featuring 16 financial institutions unlocks the key to success for finance marketers. The latest research from The Payback Series shows where to invest your media budgets to maximise return in both the long- and short-term. Download Below.