Advertising on TV + BVOD has twice the sales impact of TV + Social Video

Facts & Stats / Fast Facts

TV burns longer and stronger than other video advertising platforms

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]

Facts & Stats / Fast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]

Facts & Stats / Fast Facts

TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

Facts & Stats / Fast Facts

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]

Facts & Stats / Fast Facts

Nearly half of online Australians talk about TV on social platforms

Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]

Facts & Stats / Fast Facts

The average Aussie home has 6.6 devices for consuming content

Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]

Facts & Stats / Fast Facts

BVOD delivers a 33% greater sales impact than Facebook

The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting […]