What’s in store for ’24?

Innovation

In 2024, Seven will roll out Phoenix, a total TV trading system. Phoenix brings together the reach and audience of the screens of Seven for brands to invest in across the capital cities, regional Australia and digital.

Phoenix uses inventory optimisation and AI audience prediction engines to deliver guaranteed results enabling advertisers to do more with their budgets, reach more people, more efficiently and effectively, with even more accountability.

Phoenix means customers can buy Seven’s audiences at the touch of a button, with 7REDiQ data overlay and real-time reporting. The platform creates a connected, seamless experience for advertisers increasing effectiveness and leading to the death of makegoods.

New partnerships with View Media Group and Raiz Invest will give clients a deeper understanding of how Australians are spending and behaving.

Roundup and investment app Raiz Invest will release transaction-level-based audience insights that brands will be able to activate across all devices. View Media Group uses AI and machine learning modelling to predict seller and buyer market trends and demand.

A partnership with cloud, data and AI company, Databricks, which uses AI to drive contextual, relevant advertising experiences follows the launch of Seven’s personalisation engine – built with Amazon Web Services (AWS) – which delivers customised recommendations and enhanced content discovery to 7plus users.

The partnership enables Seven to predict what the audience on 7plus will be over the next seven days, to a level of accuracy of over 91 per cent.

Programming

Seven’s programming lineup for 2024 includes returning favourites as well as new formats.

Fresh in 2024 is Dream Home. Hosted by Dr Chris Brown, the reality competition sees six pairs of everyday Aussies battle it out room by room to create new homes. Dr Chris Brown will also host Once In A Lifetime where he will be pushed to his limits in the pursuit of the ultimate animal encounter taking the country’s biggest personalities along… as his veterinary assistant.

On the reality front, Stranded On Honeymoon Island is a radical dating experiment that sees couples matched together following a speed dating event, before being stranded on a deserted island in nothing but their wedding attire while Made in Bondi will follow the lives and loves of Sydney’s young, social elite.

Tapping the rich true crime vein, Australia’s Most Dangerous Prisoners will outline the crimes that landed men and women in Australia’s high-security jails through first-hand accounts by ex-inmates, former correctional officers, journalists and forensic psychologists. King Con: The Life and Crimes Of Hamish McLaren will track the rise and fall of Australia’s most successful con man while The Hunters brings together investigative crime journalist Adam Shand and “The Human Lie Detector” Steve van Aperen join forces to crack famous crimes wide open.

For documentary lovers, The Rise And Fall Of Kings Cross features rare and unseen vision, re-enactments and exclusive interviews in a cavalcade of stories spanning 150 years. Ego: The Michael Gudinski Story will provide an insight into how hitmaker and trailblazer Michael Gudinski inspired the soundtrack of a nation and revolutionised the Australian music industry.

And for laughs, The Australian Roast Of John Cleese is not to be missed as some of Australia’s funniest performers pay homage to international comedy legend, John Cleese, in a way that only Aussies know how: firing good-natured insults and jokes at our guest of honour and each other.

Returning to Seven in 2024: Farmer Wants A Wife, The Voice, Dancing with the Stars, Australian Idol, The 1% Club, My Kitchen Rules, SAS Australia, Home and Away, RFDS, The Chase Australia, Big Brother, Better Homes and Gardens, Highway Patrol, Border Security, The TV Week Logie Awards, Perth Channel Seven Telethon, The Good Friday Appeal, Carols in the Domain, 7NEWS, The Morning Show, AFL, AWFL, Cricket, Supercars and Racing.

Innovation

Nine has unveiled a united media content ecosystem that allows brands to reach 98 per cent of Australians in a campaign window stretching nearly 10 months, leading up to Olympic and Paralympic Games coverage.

This will give brands access to premium integrations that share their stories and help build excitement on the road to Paris.

As teams including the Matildas, the Dolphins and athletes and para-athletes prepare for Paris 2024, Nine will provide customisation through themed content and brand extension opportunities that weave across Nine’s portfolio of assets.

When the 9Now homepage is transformed across connected TVs in October, it will be accompanied by new TV show and genre sponsorship integrations.

Nine has announced plans to expand its e-commerce media solutions allowing advertisers to embed their products and benefit from the online sales generated by referrals from Nine’s multi-platform network.

Nine Ad Manager, a self-serve tech platform utilising artificial intelligence, will give Australian small to medium-sized businesses (SMBs) the ability to buy video advertising on 9Now, target to postcode level and build video creative using AI.

The platform collates images, text, branding and colour palettes from the business’s website, creating a scripted video with AI-generated voice-over – all produced in under a minute.

Nine’s retail media partnership program will amplify and extend the omnichannel ecosystem of its retail media partners. The program, named RLTX, will help advertisers multiply the return on their retail media investment using its suite of assets, content and first-party data.

Programming

Nine’s drama slate includes Human Error which follows Detective Holly O’Rourke and her homicide team as a seemingly open-and-shut murder investigation threatens to destroy her career, her family, and her faith in justice. Blood On The Tracks – The Platform Killer tells the story of a train commuter found dead during peak hour. While police suspect suicide, Detective Kate Fletcher finds links to an ‘accidental’ death at a suburban station, suggesting something far more sinister.

Gameshow fans are in for a treat with Jeopardy! Australia hosted by renowned English broadcaster and actor Stephen Fry. Tipping Point Australia will see Aussie sporting legend Todd Woodbridge quiz players with a series of general knowledge questions hoping to win counters that can be used on an arcade-style machine.

Do You Want To Live Forever? asks if it is possible to reverse ageing, end disease and live forever as Dr Nick Coatsworth guides six Aussies on a powerful journey to stop the clock and turn back time. And Beyond The Dream will take us all on the path to Paris 2024 to discover the untold stories that led to some of the greatest Olympic and Paralympic moments.

Lifestyle fans have lots to love about The Garden Hustle, a new gardening makeover program that gives everyone a chance to create their slice of backyard bliss, no matter how green their thumb is. Hosted by Australian actress Lisa McCune and garden landscaper The Block’s Dave Franklin. Listing Melbourne will see six elite real estate agents navigate Melbourne’s property market, showcasing opulent homes while juggling their complicated personal lives. While Budget Battlers brings The Block’s Norm and Jess back to our screens to carry out incredible renovations for unsung heroes while showing viewers how you can renovate an entire home on a budget.

Returning in 2024: Married At First Sight, The Block, Lego Masters Australia, The Summit, Travel Guides, The Hundred with Andy Lee, RPA, Big Miracles, Emergency, Space Invaders, Parental Guidance, RBT, Getaway, For the Love Of Pets, 60 Minutes, A Current Affair, 9News, Today, Today Extra, Under Investigation with Liz Hayes, Swimming, Australian Open, Grand Slam Tennis, Rugby League, State of Origin 2024, Rugby, The Masters, Sports Sunday, Sunday Footy Show, NRL, The AFL Sunday Footy Show and Footy Classified and WNBL.

Innovation

Paramount Australia will act as the pilot market for a Shoppable TV initiative that provides a seamless consumer experience for viewers to purchase products from their favourite show, straight from their connected TV screen. Crafted in collaboration with technology partner KERV, the initiative will be a first for Paramount globally and a first for the Australian market.

Paramount will also extend dynamic video capabilities of the BrandBOOST ad product suite.

In partnership with Innovid, BrandBOOST offers personalisation and relevancy at scale to drive campaign efficiencies and deliver brand outcomes. The extension will integrate data triggers such as time of day, day of week, weather, and location, to automatically generate real-time and relevant creative content.

Paramount Australia has launched a suite of progressive measurement products to empower advertisers and marketers with insights to design and deliver holistic marketing strategies. The new measurement tools will ensure marketers can validate and amplify the impact of connected TV (CTV) advertising within their marketing mix.

Paramount Brand Lift Study, in partnership with Lucid, is a responsive brand lift study that tracks digital campaigns on 10 Play across all devices and creatives. Providing rapid access to essential brand metrics via Lucid’s verified online research, advertisers can track up to five brand KPIs such as awareness, consideration, ad recall and intent to purchase.

Paramount Data Collaboration in partnership with LiveRamp, empowers advertisers to conduct their own attribution and understand the role of Paramount within their broader media mix.

Programming

If you like shiny floor shows, Paramount has you covered with the return of Gladiators. A team of 21st-century superhumans relish the chance to challenge a new breed of brave, everyday Aussie contenders in the ultimate test of speed, strength, stamina, agility and power. Australian Survivor: Titans v Rebels will see the Titans take on the Rebels – a group of individuals who live life by a different set of rules.

I’m A Celebrity … Get Me Out Of Here! is back for its 10th season with Julia Morris joined in the African treehouse by Robert Irwin. And Top Gear Australia comes to Paramount with three new co-drivers at the wheel: Blair ‘Moog’ Joscelyne, the co-creator of the popular auto series Mighty Car Mods; Beau Ryan and Jonathan LaPaglia.

It’s gameshows galore with Deal or No Deal returning hosted by Gold Logie winner Grand Denyer. Wheel of Fortune Australia makes its debut with Graham Norton bringing the game show back to primetime. And Miguel Maestre will add his own unique flavour to Ready Steady Cook, a brand-new incarnation of the iconic cooking show.

Drama wise, the hotly anticipated Paper Dolls continues to track the meteoric rise and tumultuous fall of Harlow, a fictional girl group born in the world of reality television. Fake, starring Asher Keddie and David Wenham and inspired by Stephanie Wood’s bestselling book, delivers a meditation on love in a world of lies and deceit. And NCIS: SYDNEY, the first-ever series from the global NCIS franchise to be shot outside the US, NCIS: SYDNEY follows the high-octane adventures of a multinational task force comprising NCIS agents and members of the Australian Federal Police.

Returning in 2024: The Australian Formula One Grand Prix, Have You Been Paying Attention?, The Cheap Seats, Thank God You’re Here, Gogglebox Australia, Taskmaster, Hunted Australia, The Amazing Race Australia: Celebrity Edition, Bondi Rescue, Ambulance Australia, Mirror Mirror, The Dog House Australia and Dogs Behaving (Very) Badly, The Bachelors Australia, Shark Tank Australia, The Masked Singer Australia, The Inspired Unemployed (Impractical) Jokers and Last King of the Cross.