Please fill in your details below to access this file

    Brands must desist from freezing advertising plans: Kantar

    Kantar estimates a six-month absence from TV will result in a 39% reduction in total brand communication awareness, potentially delaying recovery in the post-pandemic world.

    By Rahul Sachitanand | Published campaignlive.co.uk

    Share this article

    More like this

    Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

    News / Marketing during a crisis / 18th May 2020

    Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

    Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]

    Lockdown paint advertising campaign is truly an inspiration

    News / Marketing during a crisis / 18th May 2020

    Lockdown paint advertising campaign is truly an inspiration

    By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au

    Marketers: What next? It’s a global question

    News / Marketing during a crisis / 13th May 2020

    Marketers: What next? It’s a global question

    If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]

    Marketers urged to keep up brand messaging during Covid-19

    News / Marketing during a crisis / 4th May 2020

    Marketers urged to keep up brand messaging during Covid-19

    A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The […]

    What happens if I stop advertising during CV-19?

    News / Marketing during a crisis / 2nd May 2020

    What happens if I stop advertising during CV-19?

    Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]

    Fortune favours the brave: The spoils will go to the brands having a go

    News / Marketing during a crisis / 24th Apr 2020

    Fortune favours the brave: The spoils will go to the brands having a go

    COVID-19 hasn’t dealt marketers an easy hand, yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out […]

    Maintaining share of voice is key in recessions

    News / Marketing during a crisis / 13th Apr 2020

    Maintaining share of voice is key in recessions

    According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com

    Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

    News / Marketing during a crisis / 9th Apr 2020

    Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

    In times of crisis, it can be tempting to go into containment mode. But there is a unique window for brands to show leadership and earn trust by maintaining their […]

    Brands advertising during CV-19: Bird’s Eye

    News / Marketing during a crisis / 6th Apr 2020

    Brands advertising during CV-19: Bird’s Eye

    As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director […]

    If you’re in marketing, now is a time to spend, not bend

    News / Marketing during a crisis / 6th Apr 2020

    If you’re in marketing, now is a time to spend, not bend

    As long as there have been marketers, we have been studying advertising’s impact on sales during and after a recession. And what this study tells us is now is the time to […]